Online Small Business Marketing-Social Media Pro


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Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business. In this course you will be guided step-by-step on the creation of your social media system.

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Online Small Business Marketing-Social Media Pro

  1. 1. Social Media<br />THE 800 POUND GORILLA IN THE ROOM<br />Do You <br />Know How<br />To Handle <br />Me???<br />
  2. 2. What Small Business Owners are Saying about their Marketing…<br />I’m not getting the same ROI as before<br />My marketing budget has shrunk significantly<br />I have no marketing plan or strategy in place<br />I have no idea what mediums are most effective<br />I don’t have time<br /> I’ve heard a lot about Social Media, but don’t know if it will work for my business and how I would get started<br />
  3. 3. Why Social Media Makes Sense…<br /><ul><li>It’s VERY Budget-friendly (Free)
  4. 4. It’s Where the People Are</li></ul>-Facebook has more than 350 million active users, of which 50% log-on to Facebook on any given day<br />-19% of US Adults use Twitter<br />-Over 55 million professionals use LinkedIn<br /><ul><li>By leveraging technology, you can get a much larger audience to Know, Like and Trust you with less effort
  5. 5. With the right strategy and SYSTEM, it doesn’t take much time
  6. 6. It optimizes your online presence – which is HUGE in today’s internet world.</li></li></ul><li>Still not convinced?<br />“New research shows that 77% of US adults use the internet as an information source when shopping locally for products & services.” -Kelsey Group<br /> 73% of online users read a blog<br /> 57% join social networks<br /> 45% have started a blog<br /> 83% have viewed a video online<br /> 39% subscribe to RSS feeds<br /> 36% think more positively about companies that have blogs<br />Source: Universal McCann Wave3 research into social media<br />
  7. 7. Why Most Small Business Owners Don’t Use Social Media…<br /><ul><li> They have no idea how to get started
  8. 8. They don’t have the time or the desire to </li></ul> manage it themselves<br /><ul><li> They think it is for teenagers and don’t think it </li></ul> will work for their business<br /><ul><li>They have tried it in the past and felt like it </li></ul> was a waste of time<br /><ul><li>They have no direction and have no idea what </li></ul> they would say or do if they were using it<br />
  9. 9. The Solution = DTM’s Social Media Pro<br /><ul><li>5-weekcourse that will walk you </li></ul> step-by-step and help you get your Social <br /> Media Strategy up and running<br /><ul><li>Each lesson includes:</li></ul> -Video Presentation<br /> -PDF Downloads and video transcripts<br /> -Action Steps<br /> -Resources for each step<br />*THIS IS NOT A THEORY COURSE…IT’S A PLAN OF ACTION COURSE!!!<br />
  10. 10. Session One: Creating Your Social Media Strategy - A listening Station<br />Customer experience<br />Brand mentions<br />Competition<br />Accuracy<br />Media stalking<br />Content<br />Alerts<br />Session One Action Steps:<br />1.<br />2.<br />3.<br />
  11. 11. Session Two: Optimizing brand assets<br /><ul><li> Fix your digital assets
  12. 12. Claim your digital real estate
  13. 13. Images, audio, video
  14. 14. Social profiles
  15. 15. Local search
  16. 16. Social search
  17. 17. Online PR</li></ul>Session Two Actions Steps<br />2.<br />3.<br />4<br />5.<br />
  18. 18. Session Three: Content as Lead <br />Generation - Blog Basics<br /><ul><li> Configure
  19. 19. Post and comments
  20. 20. Premium or custom theme (design)
  21. 21. RSS feed - subscribe</li></ul>Session Three Action Steps:<br />1.<br />2.<br />3.<br />4.<br />5.<br />
  22. 22. Session Four: Social Networks and Networking<br /><ul><li> twitter- - search leads, discover, customer service
  23. 23. - Groups, Fan Pages
  24. 24. - Groups, staff, Questions</li></ul>Session Four Action Steps:<br />
  25. 25. Session Five: Managing the Beast<br /><ul><li> Getting Things Done
  26. 26. A system and process
  27. 27. Dashboards
  28. 28. Amplify
  29. 29. Integrate</li></ul>Session Five Action Steps:<br /> Create your one page social media dashboard<br /> Document your daily and weekly social media routine<br /> Set-up some hacks to automate social media functions<br /> Integrate your social media activities into all aspects on online and offline marketing<br />
  30. 30. System and process<br /><ul><li> Routine
  31. 31. Daily
  32. 32. Weekly
  33. 33. Monthly
  34. 34. Update</li></ul>*In order for anything to be effective, it MUST be done CONSISTENTLY!<br />
  35. 35. Four Options: What’s Best for You?<br /><ul><li>Self Study Program
  36. 36. Group Program
  37. 37. One on One
  38. 38. We do it for you
  39. 39. to see what’s best for you.</li></ul>Troy Braithwaite<br />Utah’s Certified Duct Tape Marketing Coach<br /><br />O: (435) 635-7775 ext.6<br />M: (435) 669-5996<br />