1. Lift your
Home & Contents
cross sell rates with
Property Anniversary alerts
Almost all home owners need home insurance and are usually required to have it as
part of their home loan. So it’s no wonder that three quarters of us are likely to review our
Home and Contents insurance provider when we move home1
.
And each year there is further acquisition opportunity when the policy renewal notice
arrives approximately four weeks prior to the renewal date.
With access to over 98% of all residential properties in Australia, RP Data is able to alert
you when property sale and settlement anniversary events occur for over 3.6m owner
occupied properties.
Improve your insurance marketing campaign response rates up to three-fold when
targeting the anniversary date2
.
ff Alerts available weekly or monthly
ff Purchase and settlement date
ff Ability to append additional property attributes and insights for lead prioritisation
ff Utilise telemarketing, direct marketing and digital channels for cross sell and new
customer acquisition
1: Survey of 7,495 RP Data consumer subscribers conducted in August 2013: 76.6% answered “Home &
Contents Insurance” when asked which services they are likely to review when moving home.
2: Based on a client’s analysis of its 2014 direct marketing campaign data, which showed consumers
targeted shortly prior to the anniversary date of property settlement or exchange were over three times
more likely to purchase a new policy.
For more information about how we can lift your success rate, contact
your Client Director, call us on 1300 734 318 or visit rpdata.com