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REVIEW PRO WEBMINAR Tristan Démoulin MBA 2B 2014-15 2nd semester
KEY ASPECTS DISCUSSED IN THE WEBMINAR  The changing role of revenue management  Metasearch , rate parity and ProPAR  Review analytics  Examples, tools and best practices
THE CHANGING ROLE OF REVENUE MANAGEMENT  Now have to face the issue of distribution channels that are increasing  The rising costs of guest acquisition (marketing and commissions)  The obligation for some contracts to apply rate parity with all the partners  The influence of customers’ reviews
METASEARCH, RATE PARITY, AND PROPAR  4 main websites that concentrate every OTA’s results (Trip Advisor, Google, Kayak, and Trivago)  You do not have to make alliances with every OTA, just the most relevant ones for your business  Rate parity is somewhat dying not only because laws are changing, but also because OTA show different prices, including or excluding taxes and miscellaneous fees to attract buyers  RevPar is a valuable measure to assess you hotel’s performance, especially compared to ADR, but does not take into account the percentage of reservations made through intermediaries that reduce your effective performance, as opposed to ProPar

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Review pro webminar Tristan

  • 1. REVIEW PRO WEBMINAR Tristan Démoulin MBA 2B 2014-15 2nd semester
  • 2. KEY ASPECTS DISCUSSED IN THE WEBMINAR  The changing role of revenue management  Metasearch , rate parity and ProPAR  Review analytics  Examples, tools and best practices
  • 3. THE CHANGING ROLE OF REVENUE MANAGEMENT  Now have to face the issue of distribution channels that are increasing  The rising costs of guest acquisition (marketing and commissions)  The obligation for some contracts to apply rate parity with all the partners  The influence of customers’ reviews
  • 4. METASEARCH, RATE PARITY, AND PROPAR  4 main websites that concentrate every OTA’s results (Trip Advisor, Google, Kayak, and Trivago)  You do not have to make alliances with every OTA, just the most relevant ones for your business  Rate parity is somewhat dying not only because laws are changing, but also because OTA show different prices, including or excluding taxes and miscellaneous fees to attract buyers  RevPar is a valuable measure to assess you hotel’s performance, especially compared to ADR, but does not take into account the percentage of reservations made through intermediaries that reduce your effective performance, as opposed to ProPar