Engaging with candidates and how

1. THE FUTURE OF CANDIDATE
ENGAGEMENT NOW
TRISH WYDERKA
TALENTNET LIVE
DECEMBER 6, 2019

2. INTRODUCTION
• Sourcer – 8+ years expertise
• Prior Air Force Veteran turned #nerdycatgurl, cat mom
• LOVE sourcing – data mining, data scraping and a bunch of other “secret things” relating
to finding A-player talent

3. WHY SHOULD YOU ENGAGE WITH
INDIVIDUALS?
If you do not engage with individuals you will not be
successful.
To be successful one must engage with leads now to
determine if they would be a fit for present or future.

4. HOW CAN YOU ENGAGE WITH
CANDIDATES IN THE PRESENT?
LINKEDIN EMAIL
TEXT
MESSAGE
PHONE
Use at least two different types of outreach and spread
your messaging across several days using:

5. LINKEDIN INMAIL
• InMails allow you to connect with leads
in your particular market on LinkedIn
• 47% of LinkedIn users are mobile – keep
it short and sweet with personalization

6. EMAIL
• Great way to engage with candidates
when Inmails are unsuccessful
• Subject lines of 10 characters or fewer
average an open rate of 58%. (Beamery)
• Sunday is the best day to send emails
(Yesware)
• Emails allow you to engage with leads to
share information about upcoming
opportunities, application status and
more

7. PHONE (OFFICE AND/OR MOBILE)
• 10 – 15 minute conversation can help you
determine whether the lead is a good fit
for present or future opportunities.
• Best time to connect with leads? During
the hours they would be on their way to
work, lunch hour, evening time and yes,
Friday afternoon

8. TEXT MESSAGE
• Most individuals are familiar with texting
• Emails can get lost in spam or just go
unread
• Ask if individual if it is ok to communicate
via text

9. • Chrome Extensions: (Hiretual, Lusha, Contact Out)
• Methods for finding emails & phone numbers (handout)
• www.slideshare.net/slideshow/embed_code/key/4vhxvQIZIYrY
gU
• Phone Validator: Is the phone a land line or mobile phone?
• https://www.phonevalidator.com/
• https://www.textmagic.com/free-tools/phone-validator
• Email permutator
• http://metricsparrow.com/toolkit/email-permutator/
METHODS TO FIND CONTACT INFORMATION INCLUDE:

10. Don’t just settle on one
method of connecting
with leads – it may take
more than one method
to achieve your end
goal.
Contact information changes
constantly – keep your
database up-to-date for
future use.
IN CONCLUSION

11. THANK YOU!
TRISH WYDERKA
TRISH@FIDELISCOMPANIES.COM
@TRISHHASFUN