Body paint art has a long history dating back to indigenous cultures and has been used in advertising for nearly a century. The document examines several modern examples of how body paint is used in advertising campaigns, including the World Wildlife Fund painting humans to resemble animals to raise awareness of conservation, Air New Zealand painting uniforms on staff to promote their airline, and Delta Faucets using body paint that melts away in water to showcase their shower heads. The future of body paint in advertising is promising as techniques advance and more brands look to utilize its attention-grabbing qualities.