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1. LearningAim A unit 15 - IndustryGuide to Advertising
I will be analyzing 3 different adverts across different platforms. The first
advertisement is part of a campaign with Usain bolt to advertise virgin media's
superfast fibre optic broadband, the campaign has stretched across multiple
platform from tv to billboards etc this featured gold medalist and man who is known
as”fastest man on the planet” Usain Bolt, this is clever marketing that was used to
sell virgin media's broadband, the use of usain bolt alludes to virgin media being the
fastest broadband on the planet and follows type 8 of the 12 types of advertising as
the use of a celebrity known as a household name, richard branston is the founder
and usains fake beard is a reference to him and personifies how richard branston has
been aiming to double speeds for virgin media users. This is mainly targeted to
people who are interested in the fastest Internet possible. their signature colour is
red and the poster is covered in red, a lot of viewers will know right away the
company that is advertising because of awareness.
i
n 2005 The AA released an advert to be aired on british daytime tv that featured a man
standing in front of a very expensive sports car acting like he is the owner, being meticulous
with it and catching eyes from passers by while a voiceover says “call the AA for a car loan
and you might be surprised at what you can afford” this voiceover insinuates the
affordability of AA car loans and the imagery suggests that the average person can afford to
loan an expensive sports car similar to the one shown in the advert if they loan from AA.
https://youtu.be/RztLolRQDVA?t=85
the camera then cuts to a better dressed man walking out of a building while looking exactly
the same as the 1st. They greet each other with the same names and it is revealed that the
car is the second man's car. The 1st man then sheepishly walks back to his car which is

2. revealed to be an average red car. this story suggests that these 2 men are the same
therefore have the same income however the second man loaned a car from AA while the
1st one personifies AAs competition this comical twist is meant to stay with the audience
and the audience will personify the sports car with AA and the average car with their
competition. This advert is mainly aimed at young or middle aged adults who treat their car
as a status symbol. This is clearly shown by the passers by looking at the sports car with
happy looks exaggerating and suggesting people will think more or less of you based on
what car you drive. This advert perfectly falls under type 2 of gunns 12 types of advertising
showing the problem directly, the problem being that you can't afford a flashy sports car.
There are many different platforms to advertise on; one of the more recent ones are pop up
ads that appear at the sides of websites or spaces the website isn't using, this is usually for
the developer of the site to make a small amount of money in order to fund the costs or just
to pocket. because the ads are at the sides they have to be eye-catching in order to lure the
site user to click on them so they can make money on their product or service.
This is
an example of a pop up ad that appears at the spaces of websites, The “FREE” is in bold
really trying to sell you on what you would get out of it without saying what they want for
the Ebook this product is advertising what most people visiting a marketing site would want,
social media followers or in this case “subscribers” once you have been caught by the free it
promises a proverbial get rich quick scheme saying “simple tactics to attract life-long
customers through real world examples” the adjective and noun “life-long customers” is in
bold making sure it highlights the Benefit you get. the term “real world examples”
is used to make it realistic as if there is a simple algorithm for gaining customers that no one
has cracked yet but they are giving just you the secrets for free this gives the viewer a
personal connection to the ad and will trust it enough to click.
below the info there is a yes and no button the YES has a subheading once again reenforcing
your Benefit of a free ebook on growing your subscriber base it is lit up in green, green
suggests positivity as if you are making the right choice by clicking yes. however the no is
grayed out as if you will be making the wrong choice and will therefore suffer for it the

3. sentence “ill stick to my gut” on the no button is also manipulative as everyone knows
sticking to what you think may be best without any research on the matter is unwise.