Promovent la mobilitat sostenible en la Societat que Envelleix. AENEAS

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L' envelliment de la població europea planteja nous reptes a les autoritats, als planificadors i als operadors del Transport Públic. L'AMTU dedicarà enguany un dels seus programes a aquest ítem. El ponent ens presentarà el programa Europeu que el desenvolupa.

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Promovent la mobilitat sostenible en la Societat que Envelleix. AENEAS

  1. 1. Promoting sustainable mobility in an aging society. The AENEAS Project 6 a Jornada AMTU Igualada, 10 March 2010 Matthias Fiedler Rupprecht Consult
  2. 2. What is AENEAS? <ul><li>Attaining energy-efficient Mobility in an Ageing Society </li></ul><ul><li>August 2008 – May 2011 </li></ul><ul><li>Co-funded by the „Intelligent Energy Europe“ Programme of EACI (Executive Agency for Competitiveness and Innovation) </li></ul>Salzburg AG, ZGB, Niels Nyholm
  3. 3. Who is AENEAS? <ul><li>5 European Cities, their Public Transport Operators and local NGOs </li></ul><ul><li>2 European Networks </li></ul><ul><ul><li>EMTA - European Metropolitan Transport Authorities (FR) </li></ul></ul><ul><ul><li>AGE – The European Older People’s Platform (BE) </li></ul></ul><ul><li>2 Supporting Organisations </li></ul><ul><ul><li>Rupprecht Consult (DE), Coordination </li></ul></ul><ul><ul><li>REC - Regional Environmental Centre for Central and Eastern Europe (HU), Dissemination </li></ul></ul><ul><li>Project Ambassador: Ragnar Domstad (SE) </li></ul>Kraków Odense Salzburg Munich Donostia - San Sebastián Rupprecht Consult
  4. 4. Why is AENEAS necessary? <ul><li>Population 65+ is expected to double between 1995 and 2050 in the EU-25 </li></ul><ul><li>Europe challenged with a “car generation growing old” </li></ul><ul><ul><li>Captive riders decreasing </li></ul></ul><ul><ul><li>Less familiar with alternatives </li></ul></ul><ul><ul><li>Driving a car = Quality of Life? </li></ul></ul><ul><li>Changing Mobility Patterns </li></ul><ul><ul><li>People stay active and fit for a longer time </li></ul></ul><ul><ul><li>Maintaining “mobility style” </li></ul></ul><ul><ul><li>Changes in land use patterns </li></ul></ul><ul><li>Diversification of the Older Population </li></ul><ul><ul><li>Ethnic minorities </li></ul></ul><ul><ul><li>Lifestyles & personal preferences gain importance </li></ul></ul>Rupprecht Consult City of Kraków
  5. 5. AENEAS – aiming at visible impact <ul><li>Promote sustainable alternatives to the private car (encourage) </li></ul><ul><li>Make sure that older people can use them (enable) </li></ul><ul><li>Keep senior citizens fit and mobile </li></ul><ul><li>Improve safety of older people in transport </li></ul><ul><li>Exchange knowledge across Europe </li></ul><ul><li>Create awareness for the (future) dimension of the challenge </li></ul>City of Odense
  6. 6. Soft measure application in partner cities <ul><li>Application of innovative soft measures: e.g. mobility management, awareness raising, training, mobility days </li></ul><ul><li>Focus on energy-efficiency without neglecting other aspects: </li></ul><ul><ul><li>Health benefits </li></ul></ul><ul><ul><li>Safety </li></ul></ul><ul><ul><li>Social inclusion </li></ul></ul><ul><ul><li>Attractive alternatives to the private car </li></ul></ul><ul><ul><li>Cost efficiency </li></ul></ul><ul><li>Achieve modal shift </li></ul><ul><li>Positively influence abilities of older people to live healthy and independently </li></ul>Kerstin Langer
  7. 7. Odense <ul><li>Objectives: </li></ul><ul><ul><li>Encourage older people to walk & cycle instead of using cars </li></ul></ul><ul><ul><li>Promote public health </li></ul></ul><ul><li>Walking campaign for 5.000 people </li></ul><ul><ul><li>Organised walks </li></ul></ul><ul><ul><li>Pedometers as give-aways and self-evaluation tool </li></ul></ul><ul><li>Mobility in an urban area </li></ul><ul><ul><li>Promotion of walking as a serious mode </li></ul></ul><ul><ul><li>Designing two walking routes in the city centre with the participation of older citizens </li></ul></ul><ul><li>Guided cycling tours for the elderly </li></ul><ul><ul><li>Promote cycling among older people </li></ul></ul><ul><ul><li>Guided tours with training elements </li></ul></ul>City of Odense
  8. 8. Salzburg: Travel Training and Communication <ul><li>Approx. 33% of passengers are 60+ </li></ul><ul><li>Targets: </li></ul><ul><ul><li>Counteract falls and other safety issues </li></ul></ul><ul><ul><li>Maintain the elderly mobile </li></ul></ul><ul><ul><li>Keep older people as costumers </li></ul></ul><ul><li>Training Scheme for Older Passengers </li></ul><ul><ul><li>Theoretical and practical lessons in small groups </li></ul></ul><ul><ul><li>Co-operation with local NGO </li></ul></ul><ul><li>Training Scheme for Bus Drivers </li></ul><ul><li>Mobility Days </li></ul><ul><li>Bus Brochure </li></ul><ul><li>Communication and Public Relation Work </li></ul>Salzburg AG, ZGB
  9. 9. Munich: Individualised Travel Marketing <ul><li>Building on positive experiences with recent campaign for new residents </li></ul><ul><li>Part of the city’s integrated Mobility Management Strategy </li></ul><ul><li>Target group: 65-70 year old, “recently retired”, people with recent breaks in their biography (death of partner, accident,…) </li></ul><ul><li>Main Aim: Reducing car use, promoting alternatives </li></ul><ul><li>Multi-stage individualised marketing campaign </li></ul><ul><ul><li>Information brochure </li></ul></ul><ul><ul><li>Reminder call per telephone </li></ul></ul><ul><ul><li>Further advise & information </li></ul></ul><ul><ul><li>Training courses & events </li></ul></ul><ul><li>Information sent to 10.000 households end of January / 2010 => 14% asked for further information / training </li></ul>City of Munich, Green City
  10. 10. Good Practice Exchange Ring <ul><li>Exchange of successful concepts for implementation in partner cities and beyond </li></ul><ul><li>European transfer via dedicated training units for transport practitioners and urban planners </li></ul><ul><li>Other transfer tools, e.g. internet, high-quality paper documents (dissemination crucial) </li></ul><ul><li>Practical lessons and expert advisors </li></ul><ul><li>At least 50 cities directly involved  creation of a network with wider European outreach </li></ul>Salzburg AG, ZGB
  11. 11. Dissemination and communication <ul><li>Local level </li></ul><ul><ul><li>Connect relevant stakeholders </li></ul></ul><ul><ul><li>Involvement of senior citizens (participatory activities crucial) </li></ul></ul><ul><li>European level </li></ul><ul><ul><li>Disseminate results </li></ul></ul><ul><ul><li>Promote good practice </li></ul></ul><ul><li>Innovative elements (e.g. public debates, ambassador) </li></ul>REC, Salzburg AG
  12. 12. Good Practice Database
  13. 13. Training Workshops and more <ul><li>European Network of Cities and Organisations </li></ul><ul><li>Focused Training Workshops for Practitioners: </li></ul><ul><ul><li>Odense, 10-11 June 2010: Cycling and health </li></ul></ul><ul><ul><li>Salzburg, 25-26 November 2010: Older passengers: It´s all about communication. How to address them? How to keep them? </li></ul></ul><ul><li>Study Tour Catalogue and Good Practice Implementation Guide </li></ul><ul><li>Subscribe to the Newsletter via: </li></ul><ul><li>www.aeneas-project.eu </li></ul>
  14. 14. <ul><li>Thank you for your attention! </li></ul><ul><li>www.aeneas-project.eu </li></ul><ul><li>[email_address] </li></ul>

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