The Triple Bottom Line of "Green
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This document summarizes the results of a survey on business attitudes and practices regarding sustainability and environmental issues. The key findings are: 1) Most businesses recognize the importance of corporate green practices but many do not publicize their own efforts. 2) Financial factors are a top motivator for purchasing green products along with environmental values. 3) There is confusion around sustainability terms and certifications.
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The Triple Bottom Line of "Green
- 3. Tork “Green” Business Survey • September 2009 online survey • 1071 men and women, 18+ • Own or manage a business or make purchasing decisions for: – industrial facilities – restaurants – hospitals – schools
- 4. Some “unsurprising” results • 97% recognize corporate green practices impact the environment • 83% consider environmental impact • 78% purchase green products
- 5. Fully embraced by business • 70% believe the role the environment in their industry will increase to some level • 65% claim “average understanding” of issues, concerns, impacts • 20% report “very strong” understanding • 71% feel sustainable or recycled products have the greatest impact
- 6. Motivating factors • Why do you purchase green products? – 88% because I care – 36% to appeal to green consumers – 34% better ROI – 28% to keep up with competition • Financial impacts to bottom line? – 64% no change – 22% increased revenue
- 7. What about the general public? • Extensive consumer behavior and thought research using Harris Interactive Polls conducted – Hygiene survey – H1N1 survey – “Green” consumer habits survey – Restroom survey
- 8. “Green” purchases over last year less never 8% 7% same more 29% 56% BUSINESS versus CONSUMERS less never 6% 27% same more 48% 19%
- 9. How business relays “green” • 59% DON’T publicize • Of the 73% of consumers green efforts buying green, best way to • For the 41% that do… be told… – 62% website – 27% unsure – 54% employee network – 22% shelf/menu notes – 41% in‐store signage – 21% signage or fliers – 39% social media – 12% displaying awards – 27% press releases – 9% website
- 10. How business relays “green” • 59% DON’T publicize • Of the 73% of consumers green efforts buying green, best way to • For the 41% that do… be told… – 62% website – 27% unsure – 54% employee network – 22% shelf/menu notes – 41% in‐store signage – 21% signage or fliers – 39% social media – 12% displaying awards – 27% press releases – 9% website
- 11. But is it con”green”ience? Would you choose a “green” same 14% or “not green” restaurant based on wait time? less more 47% 39% not green 9% green either 43% 48%
- 13. Greenwashing a problem • The bandwagon has left confusion in its wake • 63% of businesses feel “green” products are to some extent, but claims are inflated
- 15. Confusion is common • 46% of businesses felt a certification would be beneficial, 28% weren’t sure • 79% of businesses weren’t sure which certification was most respected in their industry • 31% of the general public weren’t sure how to validate a green claim • Reinforces the value of having reputable certifications that are most often requested and recognized
- 16. Sustainability is holistic • Clearly “green” is a driver and being adopted as a personal value • A sustainable business must be holistic • Triple bottom line approach • Interwoven in approach and results
- 17. Bad bathrooms = bad business • 88% believe that washroom cleanliness reflects the hygiene throughout the business • 29% would never return • 50% would tell friends and family about a negative experience • 46% would avoid an establishment based on bad word‐of‐mouth about restrooms
- 20. Health, Hygiene, and H1N1 • Due to H1N1, a renewed focus on hygiene • 44% of people most concerned about risks of away‐from‐home restrooms • 54% of people prefer paper towels for drying • 94% report they always wash hands after using the washroom
- 22. More risk than you know Good 16% + Bad 84%
- 23. Disconnect of words & actions • 70% of adults are concerned about getting it • 74% think it is unlikely they will get it • 73% of businesses say it will not affect them • Both businesses and consumers agree handwashing is best preventative measure • 38% won’t wash their hands more often • 48% will not get either flu shot available • CDC estimates 40% of people will get it
- 24. Sick is not good business • Absenteeism costs businesses $660 per employee each year • Absenteeism is built into staffing • Studies show 20% ‐ 50% reduction in absenteeism with a hand hygiene program • Also impacts health care costs for companies
- 28. What’s the (triple) bottom line? • Green is here to stay, values are evolving • People demand more than silos • Words and actions still disconnected • Confusion is being confronted • Focus on people and planet will lead to prosperity – consumer/employee retention – reduced costs, increased ROI
- 30. About the TGHC • created to assist in providing sustainable and hygienic away from home washrooms • top professionals and academic authorities on green building, corporate sustainability, hygiene and germ prevention • independent feedback, advice, provide industry insight and expertise
- 34. Continuous Improvement 1. Limiting the Damage 2. Neutral 3. Restoration 4. Regeneration
- 35. Biomimicry
- 37. Scores are tallied for different aspects of energy and environmental performance in LEADERSHIP in appropriate categories ENERGY and including: ENVIRONMENTAL 1. Site Planning DESIGN 2. Water Efficiency 3. Energy Performance 4. Material & Resource Use A leading-edge 5. Indoor Environmental system for certifying Quality the greenest 6. Innovation & performing Design Process buildings in the world
- 38. new CATEGORIES OF LEED RATINGS LEED-NC construction existing LEED-EB buildings commercial LEED-CI interiors FUTURE PROGRAMS core & LEED-CS shell LEED-HOMES • Healthcare neighborhood • Laboratories LEED-ND development • Schools • Retail • Multi-building application LEED guides Campuses • Multi-family Residential
- 40. One Bryant, NYC • Bank of America NY HQ • 2 million s.f., 54 stories • LEED Platinum – Rainwater capture – Incredible daylight – Recycled content – On‐site gas plant • 70% of energy supply – Ice storage – Waterless urinals
- 41. CH2, City of Melbourne 42
- 43. Green Homes
- 44. Adobe Green Retrofits • Lighting – 61% ROI • Load management – 304% ROI • Equipment retrofits – 61% • Monitoring & controls – 42% • Water management – 22% • Waste management ‐ Immediate • Recycled content purchases ‐ Immediate • Green Building certification costs
- 45. CoStar Group Study • Study = 1300 buildings (351 million s.f.) • Rents > $11.24 p.s.f. • Occupancy > 3.8% • Sales price > $171 p.s.f. (LEED) • Sales price > $61 p.s.f. (En. Star) • LEED buildings (NBI Study) – 25% – 30% > Energy Efficiency – Gold/Platinum = 50% better Efficiency
- 46. WORLD GREEN BUILDING COUNCIL
- 48. Green Companies
- 49. Green Products • Food • Building industry • Cleaning • Clothing • Toys • Supplies • Light bulbs • Travel
- 51. Cleantech • Solar • Wind • Biofuels • Batteries • Green Building • Water • Waste • Smart Meters
- 52. Khosla r r Sca d Sola ola Ventures Sequestration le S e Tools Renewable Uti ribut EPC lity Portfolio t al Dis m er W oth e a s Wa aste Ge rag al G ter W Des ater ed to ur alin er d S Nat e n atio n Solar gin Wi tic Tools Wind En he nt Geothermal Sy Water PVC Natural Plasticizers Coal Gas Polyurethane Plastics Materials Electrical Lighting Polyethylene Efficiency Glass Building Efficiency Batteries Materials Cement Oil Mechanical Motors Corn/ Efficiency Sugar Fuels Future Cellulosic Fuels cks sto cks Homes ed Fe dsto Engines ar ee Sug rch F Appliances Sta Pumps Cellulosic Butanol Ethanol Cellul. Diesel Cellul. Gasoline Cellul. Jet Fuel
- 53. Green Transportation • Walkability • Biking • Car‐share • Public transit • Green cars • Cash for clunkers
- 54. Green Jobs
- 55. Green Life
- 56. Thank you!