Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Handling voice and data traffic during mass events
1. A 3dB consult White Paper
Challenges and Strategies for
Mobile Network Operators in
Handling Voice and Data Traffic
During Mass Events (part I)
Mass events that bring together tens of thousands of people in a limited time and space are great ways of telling
how well prepared one or another Mobile Network Operator is for handling rapid traffic peaks.
Although subscribers are more forgiving during mass events when it takes several attempts to make a successful
call or send/receive/upload a photo, it can still leave a mark on the operators’ reputation and can affect
subscribers’ future choices.
There is also a general tendency of traffic shifting from voice to data – people are using more Instant Messaging
applications like Skype, WhatsApp, Viber and are also making calls through these apps. Another trend is the
upload of images to social media sites or even streaming live video either to friends and family or to social media
like Facebook Live. All this means that when in normal operations the Downlink data volume greatly exceeds
Uplink data, then especially during mass events the traffic distribution between DL & UL is equal or could even
be leaning towards uplink.
The goal of this White Paper is to give an overview of standard actions to be taken to grant the best possible user
experience in any type of mass event.
Table of contents
1 Introduction
2 Event Preparation
3 Changes during the duration of the event
5 Real Time Monitoring
Introduction
Experts in design and optimisation of mobile networks,
3dB consult offers design and optimisation services for
mass events like concerts, sports events, festivals, arts
events, etc. These services focus on improving the
performance of both the indoor solution for the arena (if
such is the case) and the outdoor coverage solution of
the surrounding area.
The aim of the services is to provide operators’
subscribers the best customer experience during the
event as well as outside the event.
3dB consult has extensive experience in the field of
sizing, preparation, optimisation and real-time
monitoring of mobile networks in mass events. We have
performed this type of service for several mobile
network operators in different countries, always with
highest quality and excellent results.
To guarantee the best service quality 3dB consult has
developed a proprietary tool for the operator to access
the event statistics, as well as information about the
actions being taken in case of degraded KPIs, easily and
in real time.