Pru Seller Services Bob Yost1108


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  • Is there a specific section you would like to touch on first before I give you the full overview?
  • All of the services that we offer you will help to sell your home from one company, the very best company. One phone call to get the ball rolling and everything is at your fingertips to get your home sold fast and at the best price attainable.
  • Protecting your home is probably pretty high on your “need to do” list. If so, American Home Shield can help protect you from unexpected home repair costs. Don’t be surprised, be prepared!
  • If you decide to work with me and Coldwell Banker, you will have access to an integrated marketing plan that is successful time and time again.
  • If you decide to work with me and Coldwell Banker, you will have access to an integrated marketing plan that is successful time and time again.
  • If you decide to work with me and Coldwell Banker, you will have access to an integrated marketing plan that is successful time and time again.
  • “ One feature of the Online Seller Advantage program is our ability to capture the search activity of buyers from our Website network, including, and share that information with you in our exclusive Listing Presentation Report. This report highlights the number of registered buyers who are looking for a property in your area, and who have requested to be notified the minute a property like yours goes on the market. The report also highlights how many buyers are monitoring other listings in your area, and how many times last week and in the last 30 days your property would have been presented to potential buyers on property searches. (Show the prospect their customized report) For instance, we currently have more than ____ registered buyers in your area, and more than ___ home searches in your price range. Specifically, ___ buyers have been asked to be notified when a new listing in your neighborhood within your price range is added to the MLS. There are also ___ listings in your neighborhood that are for sale right now. And we have ___ prospective buyers who are monitoring those properties. If your house had been listed with me, it would have appeared in ___ searches yesterday, ___ searches last week, and ___ searches in the last 30 days. In addition, as soon as I put your home in the MLS, you’ll receive a listing report email from me letting you know how many buyers were notified about your home.’
  • In addition, as soon as I put your home in the MLS, you’ll receive a listing report email from me letting you know how many buyers were notified about your home.’
  • Settlement departments are also located within each office to help you with the whole settlement process.
  • Our exclusive Concierge service can help you get your home ready for selling quickly and easily!
  • Pru Seller Services Bob Yost1108

    1. 1. Prudential Bob Yost Homesale Services Listing Education
    2. 2. Table Of Contents Additional Homesale Complete Services We Help People Achieve Their Dreams Homesale Guarantee Your Needs Come First Advertising, Marketing & Merchandising Transaction and Risk Management Contract Negotiation Return on Investment Strategies Who We Are
    3. 3. <ul><li>It will help me to know what you want to achieve from the sale of your home and the support you expect to receive from me. </li></ul><ul><li>Together, we can decide how the homeselling process should be tailored to fit the unique characteristics of your home. </li></ul>Your Needs Come First The process of marketing and selling your home must match your objectives, priorities and needs. In order to best serve you, I will want to learn more about your plans, so please feel free to ask questions and share your concerns with me. In this way, I will understand your goals, helping us build a strong working relationship.
    4. 4. <ul><li>Communication. How important is regular communication with your real estate professional? What information is important to you? How often do you want to be contacted, and what is your preferred way of staying in touch? </li></ul><ul><li>Motivation . Why are you considering selling your home at this time? How far along are you in the homeselling process? Are you just exploring the possibility of selling, or are you definitely committed to putting your home on the market? </li></ul><ul><li>Time frame . Is there a certain date by which the sale of this home needs to close? How flexible are you on this time frame? </li></ul><ul><li>Relocation assistance. Will you need information or assistance in moving to a new area? </li></ul><ul><li>Homeselling decisions. Are there any other individuals who will be involved in your home sale decision? May I please have permission to speak with them? </li></ul>Understanding your Expectations The following questions will help me understand what is most important to you in the sale of your home.
    5. 5. <ul><li>Price. Do you have specific expectations as to the selling price of your home? If so, what do you base this figure on? Do you anticipate a certain amount of net proceeds from this sale? </li></ul><ul><li>Marketing Plan . Are there any specific activities you expect to see included in the marketing of your home? </li></ul><ul><li>Previous homeselling experience. Have you ever sold a home before? If so, how many and how recently? </li></ul><ul><li>Positive experiences. What were the most positive features of your previous homeselling experiences? If you have never sold a home before, what would help make this a positive experience? </li></ul><ul><li>Concerns. Were there any unsatisfactory features of your previous homeselling experiences that you hope to avoid this time? If you are selling your first home, are there any problems or concerns about which you are worried? </li></ul><ul><li>Expectations. What are your expectations of me as your real estate professional? What specific services and support do you look forward to receiving from me? </li></ul>Understanding your Expectations
    6. 6. <ul><li>What do you feel are the most appealing features of your home? </li></ul><ul><li>What features does your home have that differentiate it from other similar properties? </li></ul><ul><li>What changes or enhancements would you suggest to make your home as marketable as possible? </li></ul><ul><li>What are the most attractive features of the surrounding neighborhood? </li></ul><ul><li>Do you have any special terms or conditions regarding the sale of your home, such as items of personal property to be excluded? </li></ul><ul><li>Are you aware of any problems or concerns regarding your home or the neighborhood that will need to be disclosed to prospective buyers? </li></ul>What Should I Know About Your Home? Each home has special features that may interest buyers. Please tell me about your home.
    7. 7. I Guarantee Your Experience in Writing <ul><li>You’ll receive a signed contract outlining what Prudential Bob Yost Homesale Services and I will do for you. </li></ul><ul><li>Enjoy Peace Of Mind. If I cannot perform the services outlined in the Guarantee, you will be released from your listing agreement. </li></ul><ul><li>This level of safety and assurance is only available with Prudential Bob Yost Homesale Services. </li></ul>See the Seller Services Guarantee for complete details.
    8. 8. One Company. One Purpose. The HomeSale Complete family of services work from the same set of Core Values: <ul><li>We don't claim success until our customer declares success. </li></ul><ul><li>We want to earn our customers for life. </li></ul><ul><li>We set the standards for customer excellence. </li></ul><ul><li>We believe the quickest way to grow our organization is to grow our people. </li></ul><ul><li>We believe we achieve more together. </li></ul><ul><li>We think and act with a sense of urgency. </li></ul>We help people achieve their dreams! Our HomeSale Complete family of services: Complete real estate solutions from a neighbor you can trust.
    9. 9. Residential Real Estate Agencies – Top 10 Ranked by dollar volume of sales. Jack Gaughen Realtor ERA Prudential Homesale Re/Max Realty Professionals Inc. Re/Max Associates of Lancaster Brownstone Real Estate Co. Morgan-Collins Inc. Century 21 Piscioneri Realty Inc. The Homestead Group Inc. Re/Max Patriots Prudential Thompson Wood Real Estate $72,000,000 $83,200,000 $103,550,000 $185,800,000 $204,730,000 $221,130,000 $257,550,000 $262,900,000 $943,820,000 $1,620,000,000 Superior service and expertise make Prudential Homesale the leader in real estate sales. Published June 13, 2008. Updated August 20, 2008. The Central Penn Business Journal’s list of residential real estate agencies is limited to those in or near Adams, Cumberland, Dauphin, Lancaster, Lebanon, Perry, or York counties. Information came from the individual companies and other Business Journal research. To access the Business Journal’s online database, visit and click on ListCentral in the quick-links menu.
    10. 10. The only firm in south central PA with sales of more than $2 Billion 2001 was Homesale’s first complete year of operations after expansion into the York/Adams and Eastern Regions. $2,092,800,000 $1,404,000,000 $535,000,000
    11. 11. York County’s Broker of Choice <ul><li>In 2008, Prudential Bob Yost Homesale Services completed over 3,100 sales in York and Adams counties alone, more than twice as many as the closest competitor. </li></ul><ul><li>The Homesale offices are ranked by the Central Penn Business Journal as the #1 home seller in the region, with $2.39 billion in sales volume. </li></ul><ul><li>Honored by REAL Trends as a national leader in home sales, mortgage services, and settlement services. </li></ul><ul><li>Award We’re Most Proud Of: Winner of York Sunday News’ “Best of York County” Award, year after year </li></ul>Prudential Bob Yost Homesale Services is the #1 resource for York County home buyers & sellers.
    12. 12. Hanover’s Broker of Choice <ul><li>Prudential Bob Yost Homesale Services has been named the Best Real Estate Company in Hanover by The Hanover Evening Sun’s Reader’s Choice Awards for 2008 </li></ul>
    13. 13. Region’s Top Homeseller Coldwell Banker HomeSale Services Century 21 Fagan Gateway Realty Hostetter Realty Kingsway Preferred Realty Realty 1 Realty Select Re/Max Associates of Lancaster Town & Country Note: This comparison of closed volume is based on information from the Lancaster County Association of Realtors for 1/1/04 through 12/31/04. Neither the Association nor its MLS guarantees or is in any way responsible for its accuracy. Data maintained by the Association or its MLS may not reflect all real estate activity in the market. 29.51% Choose The Leader!
    14. 14. Return on Investment (ROI) Strategies <ul><li>Contract Negotiation Skills & Strategies </li></ul><ul><li>Transaction & Risk Management </li></ul><ul><li>Advertising, Marketing & Merchandising </li></ul>As a Premium Provider of Real Estate Services, I will use proven strategies to maintain a strong negotiating position to enable you to yield the best attainable Return on Investment.
    15. 15. Performance-Based Compensation <ul><li>Commission is an Expense if you choose the wrong agent, an Investment if you choose the right one. </li></ul><ul><li>You don’t “save money” on a commission, because commission savings versus value can only be determined at settlement. </li></ul><ul><li>When you Invest in me, you can expect a Return on Investment . </li></ul>
    16. 16. Contract Negotiation Skills & Strategies <ul><li>Contract Negotiation Skills & Strategies </li></ul><ul><li>Transaction & Risk Management </li></ul><ul><li>Advertising, Marketing & Merchandising </li></ul>I will use proven strategies to establish, then maintain a strong negotiating position for you:
    17. 17. Strategy: Determine Mortgage Portability <ul><li>If your buyer’s mortgage company closed tomorrow, a buyer with Mortgage Portability can take their pre-approval to another lender. </li></ul><ul><li>What is Mortgage Portability ? It is a pre-approval based upon nationally acknowledged lending standards that other lenders can accept. </li></ul><ul><li>I will protect you by insisting that your Buyer’s mortgage be portable . </li></ul>
    18. 18. Strategy: Determine Buyer Quality <ul><li>Is this buyer actually able to purchase your home? </li></ul><ul><li>Are there mortgage-related “conditions” that are likely to impede a successful closing? </li></ul><ul><li>What is the true negotiating strength of the buyer? </li></ul><ul><li>If you have multiple offers, which offer really is the strongest? </li></ul><ul><li>Depending on your risk tolerance, the best offer might not be the highest price. </li></ul>
    19. 19. The VALUE of a Buyer Quality Specialist <ul><li>As your Agent and a Buyer Quality Specialist , I will ascertain the Buyer Quality and Mortgage Portability on each offer you receive. </li></ul><ul><li>This will enable you to make informed decisions, while I negotiate for you from a position of strength. </li></ul><ul><ul><li>A buyer who is accustomed to paying more for things due to past credit issues may be willing to pay more for your home. My job is to examine those credit issues to insure that they don’t interfere with closing. </li></ul></ul><ul><li>Being proactive and understanding Buyer Quality upfront will help anticipate and avoid potential “deal-killing” problems as we approach settlement. </li></ul>
    20. 20. Transaction & Risk Management <ul><li>Most problems that delay settlement are caused by title issues, failed inspections and insurance issues. </li></ul><ul><li>Preliminary review of the settlement sheet can reveal potential issues. </li></ul><ul><li>Problems that are uncovered too close to settlement may result in additional out-of-pocket expenses for the seller, postponement of settlement or killed contracts. </li></ul><ul><li>Better to be proactive in the beginning than to be reactive near settlement. </li></ul>As part of my Transaction and Risk Management strategy, I will help you maintain negotiating strength by identifying potential problems early. Review our risk management guidelines to see how we protect your interests.
    21. 21. Transaction & Risk Management <ul><li>Identifies potential issues early that may otherwise cause costly problems near settlement. </li></ul><ul><li>Increases the marketability of your home and attracts more qualified buyers </li></ul><ul><li>Provides up-front information on your home, so qualified buyers can see the solid value your home represents </li></ul><ul><li>Home Warranty protects you against covered repairs while the home is listed, and transfers to the buyer for one year after closing. </li></ul>There is an investment when you use HomeBuyer Ready, but there is a cost if you don’t.
    22. 22. American Home Shield <ul><li>Our overriding goal is your complete satisfaction by helping you protect your largest asset! </li></ul><ul><li>Help protect yourself from unexpected home repair costs and add value to your home with an American Home Shield warranty. </li></ul><ul><li>In 2008, American Home Shield paid $304,266 in warranty claims on behalf of Prudential Homesale customers. </li></ul>Statistics show that homes sell for more money in less time with an AHS Warranty.
    23. 23. The Strength of the Brand The Prudential name and “Rock®” logo have stood for strength, stability, integrity and trust for over 30 years. <ul><li>Prudential Real Estate benefits from the name recognition and outstanding reputation of Prudential Financial. </li></ul><ul><li>The Prudential Real Estate brand represents service, quality and exceptional value. </li></ul>
    24. 24. <ul><li>Awareness of the Prudential Brand is almost universal among Americans </li></ul>The Strength of the Brand Data Source: 2007 Wave 38 brand image study General Public Affluent Americans
    25. 25. <ul><li>Approximately 68,000 sales professionals </li></ul><ul><li>Nearly 2,100 offices </li></ul><ul><li>547,000 transactions </li></ul><ul><li>$187.2 billion in sales </li></ul><ul><li>Presence in 50 states, nine Canadian provinces and Mexico </li></ul>Network Growth The Growth of Prudential Data Source: Prudential Real Estate Report on Key Historical Statisics 1991 2008
    26. 26. Extensive National and Local TV Advertising Presence <ul><li>National advertising drives potential buyers to see your home on </li></ul><ul><li>Local advertising on Fox 43 </li></ul><ul><li>Prudential uses the most prestigious and effective media to reach the most people. </li></ul>
    27. 27. Highest Average Sale Price
    28. 28. <ul><li>eCertified ® Designation </li></ul>eCommerce Opportunity <ul><li>I have earned the eCertified Designation. </li></ul><ul><li>The knowledge gained from this achievement enables me to handle any eCommerce opportunity. </li></ul><ul><li>The presence of Prudential Real Estate and Prudential Homesale Services in 20 networks gives you a greater chance to find more buyers. </li></ul><ul><li>It’s a competitive edge for you! </li></ul>
    29. 29. What is Merchandising? <ul><li>Presenting a product to the right audience </li></ul><ul><li>Carrying out organized, skillful advertising </li></ul><ul><li>Most importantly, correctly positioning (pricing) the home in the current market. </li></ul>Merchandising is the creation of a marketing plan that, when promoted, reaches the right buyers by: As a Market Data Expert , I will help you understand and position your home correctly for the current local market, both in the MLS and private sale inventory.
    30. 30. Positioning Your Home For The Market <ul><li>Determining the price of your home through a Competitive Market Analysis, or CMA, is not the only way to position your home in the current market. </li></ul><ul><li>A CMA looks at properties that have already sold and often doesn’t include private sale data. </li></ul><ul><li>However, you are competing for buyer attention against properties that are currently for sale (the total available inventory). </li></ul><ul><li>It is important to determine the Correct Positioning Price to achieve the highest Market Value for your home. </li></ul>CMA Pricing versus Market Value
    31. 31. Determining Market Value <ul><li>Price Positioning Analysis </li></ul><ul><li>Estimated Price Objective $_________ </li></ul><ul><li>Area Proximity to Subject Home _________ miles </li></ul><ul><li>Total Available Units for Sale within MLS _________ units </li></ul><ul><li>Total Available Units for Sale Privately _________ units </li></ul>Risky Below Average Average Moderate Excitement
    32. 32. Return on Investment Worksheet The decision about how to position your home needs to be made with an understanding of ROI. (F) Anticipated Price (E) Investment to sell (D) Improvements (C) Down Payment + Closing Costs (B) Date of Purchase (A) Purchase Price Your Annual Return on Investment Z/Years Owned Z is your Return on Investment K/X=Z K is your Gross Profit Y-X=K Y is Anticipated Profit F-A=Y X is Your Total Investment C+D+E=X Formula:
    33. 33. Is now a good time to sell? <ul><li>Myth: “If I wait, my home will be worth more, and I’ll make more of a profit.” </li></ul><ul><li>Fact: As your home’s value increases, so does the value of other homes. </li></ul><ul><li>Example: </li></ul><ul><ul><li>Your home may sell for $200,000 today, but you think it would sell for 10% more, or $220,000, next year. </li></ul></ul><ul><ul><li>You want to buy a home that is $250,000 today. </li></ul></ul><ul><ul><li>Assuming a 10% increase in home values, the home you want to buy would be $275,000 if you wait. </li></ul></ul><ul><ul><li>You’d need an additional $5,000 to buy the home you want if you wait. </li></ul></ul><ul><li>And if mortgage interest rates rise, your buying power is decreased further. </li></ul>
    34. 34. Prudential Homesale Agents Bring More Buyers <ul><li>At 98% name recognition, Prudential is the most recognized of all real estate brands. </li></ul><ul><li>Prudential Homesale is associated with quality, experience, service, and exceptional results. </li></ul><ul><li>More local buyers select Prudential Homesale. </li></ul>Consumers prefer to work with companies they know and trust <ul><li>Our locations provide a network system of referring buyers throughout 11 Pennsylvania counties. </li></ul><ul><li>No other real estate firm will match our services. </li></ul>
    35. 35. <ul><ul><li>A client base from global Fortune 500 companies to U.S. government agencies. </li></ul></ul><ul><ul><li>Global locations include Canada, France, Hong Kong, Mexico, Shanghai, Singapore, Taipei, Tokyo, United Kingdom and the United States. </li></ul></ul><ul><ul><li>Prudential Real Estate certification programs assure that you get the benefits of working with the best of the best. </li></ul></ul><ul><ul><li>J.D. Power agrees: Prudential Relocation represents some of the most influential corporate clients in the country. </li></ul></ul>Relocation and Business Development Prudential Relocation offers a full-service global mobility management firm.
    36. 36. <ul><li>Prudential Brokers throughout North America also refer their buyers to us. </li></ul><ul><li>Added to this, we receive buyer leads from hundreds of other relocation sources. </li></ul><ul><li>If you want to reach the out-of-town market, go with the leader. We sell thousands of homes to relocating buyers every year. </li></ul>Our Relocation Network Brings Buyers No other realty firm in our area sells as many homes to out-of-town buyers.
    37. 37. <ul><li>Buyers no longer peruse newspaper ads in search of homes for sale. </li></ul><ul><li>Buyers know that they can find all homes for sale online instantly. </li></ul><ul><li>Our marketing plan targets the online consumer, so that your property can be seen by the most buyers. </li></ul>Our World has Changed Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers” 1 st Step Taken During the Home-Buying Process 1% Read books or guides about the home buying process 1% Attended a home buying seminar 1% Contacted a home seller directly 3% Contacted builder/visited builder models 3% Looked in newspapers, magazines, or home buying guides 5% Other 7% Contacted a bank or mortgage lender 7% Talked with a friend or relative about home buying process 9% Drove-by homes/neighborhoods 9% Looked online for information about the home buying process 17% Contacted a real estate agent 33% Looked online for properties for sale All Buyers  
    38. 38. Who is the Target Audience? Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers” <ul><li>Most first-time buyers (54 percent) are in the 25 to 34 age group. </li></ul><ul><li>The overall median age of first-time buyers is 30. </li></ul>71% of buyers are 44 or younger. Over 90% of buyers in this age group use the internet for their home search. Age of First-Time and Repeat Buyers
    39. 39. Who’s Looking for Homes Online? <ul><ul><li>87% of buyers overall </li></ul></ul><ul><ul><li>92% of buyers 18-24 </li></ul></ul><ul><ul><li>94% of buyers ages 25-44 </li></ul></ul><ul><ul><li>82% of buyers ages 45-64 </li></ul></ul><ul><ul><li>56% of buyers ages 65+ </li></ul></ul>More home buyers use the internet than any other single marketing source. Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers”
    40. 40. MARKETING: How do buyers find the home they buy? <ul><li>36% From their Real Estate Agent </li></ul><ul><li>24% On the Internet </li></ul><ul><li>15% Yard Sign </li></ul><ul><li>8% Friend, neighbor, or relative </li></ul><ul><li>8% Home Builder </li></ul><ul><li>5% Print Newspaper Ad </li></ul><ul><li>3% Directly from the Sellers </li></ul><ul><li>1% Home Book or Magazine </li></ul>Top Three Ways Buyers Find the Homes They Purchase Newspapers and Homes Magazines are not an effective way to attract buyers Buyers rely primarily on their Real Estate Agent to find homes for them. It is important to select an Agent working with a large network of other Agents who may have buyers interested in a home like yours. Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers”
    41. 41. Your home will appear on the Nation’s most widely viewed websites. Oodle RealtyTrac RealtyWizard HomeGain The New York Times Unique Homes Great Homes Unique Global Estates LandWatch Properazzi ResortScape The Sentinel Real Estate The Wall Street Journal Online craigslist Depending on the area, price range, and property type, your home may also appear in:
    42. 42. Prudential’s Online “Net” Captures Buyers
    43. 43. <ul><li>Web Presence </li></ul><ul><ul><li>At, potential buyers can schedule their showing appointments online. </li></ul></ul><ul><ul><li>“ Online Advantage” technology offers industry leading enhanced customer tools and lead generation. </li></ul></ul>We Give The Online Buyer The Right Tools
    44. 44. <ul><li>Featured New Listing </li></ul><ul><ul><li>Qualifying listings will appear on the home page and will be included in the New Listing Archive for 30 days. </li></ul></ul><ul><li>Target marketing with My Home Finder . </li></ul><ul><li>Highly-visible property search at top of every page </li></ul><ul><li>“ Click & Zoom” Search by Map from the home page </li></ul><ul><li>Advanced property search lets buyers search by county, area, city, schools, zip code, price, property type, and more. </li></ul><ul><li>Bold open house search from home page. </li></ul>More features than any other local real estate Web site.
    45. 45. Property Detail Pages <ul><ul><li>Unlimited property photos </li></ul></ul><ul><ul><li>Mortgage calculator </li></ul></ul><ul><ul><li>School reports </li></ul></ul><ul><ul><li>Community information </li></ul></ul><ul><ul><li>Link to Google Maps with driving directions </li></ul></ul><ul><ul><li>“ E-mail To Friend” feature lets interested buyers share your home with others. </li></ul></ul><ul><ul><li>Bold “Request a Showing” button </li></ul></ul><ul><ul><ul><li>- 45% of showing requests are made after hours. The Online Showing Request feature is an important strategy to create a showing for your home at the moment the buyer is excited about seeing it. </li></ul></ul></ul><ul><ul><li>Choice of four printable flier formats </li></ul></ul><ul><ul><li>Online activity reports available upon request </li></ul></ul>
    46. 46. Marketing for Open Houses <ul><li> </li></ul><ul><ul><li>Open House hours featured in list of search results and the home Detail Page </li></ul></ul><ul><ul><li>Your home added to Open House search </li></ul></ul><ul><li> </li></ul><ul><ul><li>Open House hours featured on home Detail Page </li></ul></ul><ul><ul><li>Your home added to Open House search </li></ul></ul><ul><li> </li></ul><ul><ul><li>Time and date of your open house listed </li></ul></ul><ul><ul><li>All York & Adams County open houses </li></ul></ul><ul><li> </li></ul><ul><ul><li>The #1 National Real Estate site </li></ul></ul><ul><li>Print Marketing </li></ul><ul><ul><li>Advertised in local print media </li></ul></ul><ul><li>Open House and Directional Signage </li></ul><ul><ul><li>Placed at your home and nearby, as local jurisdictions permit. </li></ul></ul>
    47. 47. Listing Presentation Reports <ul><li>Prudential Real Estate EXCLUSIVE: No other brand, technology company, or Multiple Listing Service can delivery this report to seller prospects. Showcases very recent actual Web buyer interest and behavior activity surrounding your property. </li></ul><ul><li>Includes: </li></ul><ul><li>How many registered buyers have requested to be notified the minute a property like yours enters the market </li></ul><ul><li>How many registered buyers are monitoring other listings in your general area </li></ul><ul><li>How many times yesterday, last week, and last month your property would have been presented in search results to prospective buyers. </li></ul>
    48. 48. Listing Activity E-Mails <ul><li>Alerts Every Day </li></ul><ul><li>Every day, until your property sells, you’ll receive email alerts that let you know: </li></ul><ul><li>how many times your listing has been returned in Search Results. </li></ul><ul><li>how many times the Property Details for your listing have been viewed. </li></ul><ul><li>how many times your listing has been added to a prospective buyer’s portfolio. </li></ul>
    49. 49. More Signs = More Calls <ul><li>Yard signs are the third-largest source of home inquiries. </li></ul><ul><li>While 15% buy the home on which they first saw the sign, 85% ultimately buy a different home. </li></ul><ul><li>When the home isn’t a fit for the buyer who saw the sign, a Sales Associate will tell them about other homes that may suit them, such as yours. </li></ul><ul><li>With the largest number of yard signs in the area, you’ll receive interest from buyers who first called on another Prudential Homesale sign. </li></ul>Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers”
    50. 50. <ul><li>When a buyer calls, it’s critical to address their needs promptly to avoid their calling another real estate Company about another home. </li></ul><ul><li>Many buyers look for homes on the weekend, when most real estate offices are closed. </li></ul><ul><li>Only Prudential Homesale has a seven-day-per-week Call Center dedicated to systematically handling the valuable leads we receive. </li></ul><ul><li>You will have the reassurance of knowing that I will personally answer the vast majority of calls on your home. </li></ul>Buyer calls handled efficiently by Call Center Call Center – Prudential Homesale – actual Typical Firm – est.
    51. 51. <ul><li>Give buyers the info they want… …before they drive away. </li></ul><ul><li>Buyers can: </li></ul><ul><li>Call from any phone to listen to current property details instantly </li></ul><ul><li>Hear the estimated monthly mortgage payment </li></ul><ul><li>Have the option to connect to your Prudential Homesale real estate agent to schedule a showing </li></ul><ul><li>Have the option to receive information via text message </li></ul><ul><li>Plus, photos available on iPhone, Blackberry, and other smart phones </li></ul>Info 24/7 is Your Curbside Connection 24 HOURS A DAY • 7 DAYS A WEEK ONE NUMBER TO CALL • 717- 801-1845 Learn more at
    52. 52. Showing Center . . . Ensures You the Most Showings <ul><li>Only Prudential Homesale takes a systematic approach to working with Buyers’ Agents to scheduling showings on your home. </li></ul><ul><li>Showing Center staffed seven days per week with professional scheduling coordinators. </li></ul><ul><li>The efficient way for Agents from ALL companies to show your home, so you get MORE showings. </li></ul><ul><li>More showings mean a greater likelihood of finding the right buyer in the fastest time possible. </li></ul><ul><li>Showing activity reports and feedback available through your Prudential Homesale agent. </li></ul><ul><li>One good showing = One good sale </li></ul>Only at Prudential Bob Yost Homesale Services!
    53. 53. HomeSale Mortgage Services <ul><li>HomeSale Mortgage Services has the ability to shop multiple lending institutions to find the best rates and terms to fit your needs. </li></ul><ul><li>We partner with your agent by providing marketing materials to aid in the sale of your home. </li></ul><ul><li>We work with your prospective buyers to pre-approve them and customize unique financing packages. </li></ul>The answer is YES! Let’s talk about how.
    54. 54. <ul><li>Homesale Settlement Services can provide title search and a deed review on your home to find potential problems early, thus ensuring they are properly handled. </li></ul><ul><li>There is a Homesale Settlement Services agent at each Prudential Homesale office. </li></ul><ul><li>HSS is a licensed Title Insurance agency for LandAmerica Lawyers Title, one of the largest and most sophisticated title insurers in the nation. </li></ul><ul><li>HSS is bonded and carries insurance four times greater than required by law. </li></ul><ul><li>Lowest Rates Permissible by Law. All-inclusive rate combines the costs of title search, settlement services and title insurance for ease and affordability. </li></ul>Homesale Settlement Services delivers for you! Settlement Services & Title Insurance “ #1 Settlement Company in PA” - Central Penn Business Journal
    55. 55. <ul><li>I am committed to assisting you with all of your real estate needs. </li></ul><ul><li>Through our relationship with The Trident Group, I am able to provide exceptional homeowners’ insurance at competitive rates. </li></ul><ul><li>Residential, commercial or investment properties </li></ul><ul><li>These insurance Companies are working with carefully selected local, national and international insurance firms. </li></ul><ul><li>We’ll find a way to insure your new home or investment, even if others can’t. </li></ul>Protecting your new home Homeowners’ Insurance
    56. 56. Homesale VIP Services <ul><li>Need to spruce up your home before you put it on the market? </li></ul><ul><li>Never Fear – Homesale VIP is Here! </li></ul><ul><li>Prudential’s Free Homesale VIP Services can recommend quality, pre-screened, pre-approved vendors to get your home ready for the market. </li></ul><ul><li>Homesale VIP Services is exclusive to Prudential. </li></ul><ul><li>Buyers moving into the area love the convenience and security of our Homesale VIP Services. </li></ul><ul><li>More buyers means more people looking at your home! </li></ul>“ We Help People Achieve Their Dreams”
    57. 57. Prudential Bob Yost Homesale Services We’ll help sell your home and take care of the details along the way...