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Digital Graphics 
File Formats 
Tom Brett
Raster Graphics 
Raster graphics are images made up of lots of 
bitmaps. Bitmaps are graphics made up of 
pixels, each pixel records colour information, 
but bitmapped images have a set resolution.
Vector Graphics 
Vector graphics are made up of vectors which 
are also known as paths and strokes. 
Vectors/paths are defined by having start and 
end points (with curves, angles etc between 
them). Vector graphics can be scaled to be 
large or small because vectors have no loss in 
definition.
Raster Graphics
JPEG 
Stands For Joint Photographic Experts Group 
Used For/Example This format is used for most photographs 
and are used for web formats. Normally 
photos on face book and other social 
media are saved as JPEG’s 
Advantage You can place the photos on social media 
and save them on there. 
Most cameras and phone pictures are 
saved as JPEG’s. 
Disadvantage Looses quality after multiple edits due to 
compression and recompression. 
Has a set resolution due to being a bitmap 
image.
TIFF 
Stands For Tagged Image File Format 
Used For/Example Used for desktop publishing. 
Advantage Adobe InDesign documents can have 
multiple page documents in one file as a 
TIFF. 
TIFF files have the option of lossless 
compression. 
Disadvantage TIFF files have extremely large file sizes.
GIF 
Stands For Graphics Interchange Format 
Used For/Example Used for short digital animations found on 
the internet. 
Advantage They load quicker than a video file . 
Lots of images played after each other in a 
loop, meaning you get more from a GIF file 
than a JPEG. 
Disadvantage Extremely Short. 
Bad quality.
BMP 
Stands For Bitmap Image File 
Used For/Example To store bitmap digital images. 
Advantage No loss in compression. 
Similar to TIFF and JPEG files. 
Disadvantage They have large file sizes.
Vector Graphics
PSD 
Stands For Photoshop Document 
Used For/Example Image manipulation and post production, 
also used for magazine covers. 
Advantage Saves layers, formatting information, 
swatches etc. 
Supports transparency. 
Disadvantage Its complicated to use photo shop at first. 
You need photo shop to view the image. 
Large file sizes.
AI 
Stands For Adobe Illustrator Art 
Used For/Example Logo Creation and graphics to represent a 
company. 
Advantage Can be scaled to be both large and small 
because vector graphics have no loss in 
definition. 
Disadvantage Even though it is powerful it is really 
complicated at the same time.
FLA 
Stands For Flash File 
Used For/Example Used to create animations and games. 
Advantage They can produce high quality files but 
have a small file size at the same time. 
They can include sound and video. 
Disadvantage Flash files are difficult to update. 
You need to have the right plug-ins.
WMF 
Stands For Windows Metafile 
Used For/Example Similar to AI files so used for logos. 
Advantage Similar to AI files so it will be easier to get 
used to after previously using a similar file 
type. 
Can contain both vector and bitmap 
components. 
No loss in definition due to being a vector. 
Disadvantage Not available on OS systems. 
Bad quality
File Format Capture 
and Optimising
Compression 
Definition Compression is they in which file sizes get 
smaller because the information in them 
gets reduced. 
Advantage There is the ability to create smaller files 
to put on the internet or social media. 
Disadvantage There isn’t really a win/win situation 
because you get a bad quality image when 
there is a low file size but large file size 
when you want a good quality image.
Image Capture 
Method Scanner 
How is it used for image capture of 
graphics 
The ability to digitize sketches, photos and 
other media products when you don’t 
have them on a laptop/computer. 
Method Camera 
How is it used for image capture of 
graphics 
You capture images by taking pictures of 
the selected subject. 
Method Graphics Tablet 
How is it used for image capture of 
graphics 
It allows you to draw sketches on a tablet 
using an electronic pen.
Optimising 
Why would you optimise? You would optimise images so it is easier 
to upload them to the internet and is 
easier to download them from the 
internet as well. 
How can you optimise? You can optimise by: Reducing image size, 
reducing bit depth, reducing the 
resolution and by compressing the images. 
Advantage to optimising By optimising an image you can reduce the 
file size of an image meaning the there will 
be faster upload/download speeds. 
Disadvantage to optimising There are certain requirements for 
example the images should not be more 
than 500 pixels wide.
File types pro forma

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File types pro forma

  • 1. Digital Graphics File Formats Tom Brett
  • 2. Raster Graphics Raster graphics are images made up of lots of bitmaps. Bitmaps are graphics made up of pixels, each pixel records colour information, but bitmapped images have a set resolution.
  • 3. Vector Graphics Vector graphics are made up of vectors which are also known as paths and strokes. Vectors/paths are defined by having start and end points (with curves, angles etc between them). Vector graphics can be scaled to be large or small because vectors have no loss in definition.
  • 5. JPEG Stands For Joint Photographic Experts Group Used For/Example This format is used for most photographs and are used for web formats. Normally photos on face book and other social media are saved as JPEG’s Advantage You can place the photos on social media and save them on there. Most cameras and phone pictures are saved as JPEG’s. Disadvantage Looses quality after multiple edits due to compression and recompression. Has a set resolution due to being a bitmap image.
  • 6.
  • 7. TIFF Stands For Tagged Image File Format Used For/Example Used for desktop publishing. Advantage Adobe InDesign documents can have multiple page documents in one file as a TIFF. TIFF files have the option of lossless compression. Disadvantage TIFF files have extremely large file sizes.
  • 8.
  • 9. GIF Stands For Graphics Interchange Format Used For/Example Used for short digital animations found on the internet. Advantage They load quicker than a video file . Lots of images played after each other in a loop, meaning you get more from a GIF file than a JPEG. Disadvantage Extremely Short. Bad quality.
  • 10.
  • 11. BMP Stands For Bitmap Image File Used For/Example To store bitmap digital images. Advantage No loss in compression. Similar to TIFF and JPEG files. Disadvantage They have large file sizes.
  • 12.
  • 14. PSD Stands For Photoshop Document Used For/Example Image manipulation and post production, also used for magazine covers. Advantage Saves layers, formatting information, swatches etc. Supports transparency. Disadvantage Its complicated to use photo shop at first. You need photo shop to view the image. Large file sizes.
  • 15.
  • 16. AI Stands For Adobe Illustrator Art Used For/Example Logo Creation and graphics to represent a company. Advantage Can be scaled to be both large and small because vector graphics have no loss in definition. Disadvantage Even though it is powerful it is really complicated at the same time.
  • 17.
  • 18. FLA Stands For Flash File Used For/Example Used to create animations and games. Advantage They can produce high quality files but have a small file size at the same time. They can include sound and video. Disadvantage Flash files are difficult to update. You need to have the right plug-ins.
  • 19.
  • 20. WMF Stands For Windows Metafile Used For/Example Similar to AI files so used for logos. Advantage Similar to AI files so it will be easier to get used to after previously using a similar file type. Can contain both vector and bitmap components. No loss in definition due to being a vector. Disadvantage Not available on OS systems. Bad quality
  • 21.
  • 22. File Format Capture and Optimising
  • 23. Compression Definition Compression is they in which file sizes get smaller because the information in them gets reduced. Advantage There is the ability to create smaller files to put on the internet or social media. Disadvantage There isn’t really a win/win situation because you get a bad quality image when there is a low file size but large file size when you want a good quality image.
  • 24.
  • 25. Image Capture Method Scanner How is it used for image capture of graphics The ability to digitize sketches, photos and other media products when you don’t have them on a laptop/computer. Method Camera How is it used for image capture of graphics You capture images by taking pictures of the selected subject. Method Graphics Tablet How is it used for image capture of graphics It allows you to draw sketches on a tablet using an electronic pen.
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  • 27. Optimising Why would you optimise? You would optimise images so it is easier to upload them to the internet and is easier to download them from the internet as well. How can you optimise? You can optimise by: Reducing image size, reducing bit depth, reducing the resolution and by compressing the images. Advantage to optimising By optimising an image you can reduce the file size of an image meaning the there will be faster upload/download speeds. Disadvantage to optimising There are certain requirements for example the images should not be more than 500 pixels wide.