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16. !
The New State
!
How Finland reinvented government
DECEMBER 2ND-8TH 2017 www.economist.com
Microsoft’s sorrows!
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Wood is the new gold!
!
PLUS: WHY CHILE IS THE NEW INNOVATION MECCA A 12-page report
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!
Will Finland
Survive?
from leader to lagger in 10 years
!
!
DECEMBER 2ND-8TH 2017 www.economist.com
Microsoft’s sorrows!
Reviving America’s small towns!
Climate migration!
Why are new currencies popular?!
Wood is the new gold!
!
vs.Tehostamalla eilistä Muotoilemalla huomista
49. Sitra/Helsinki Design Lab!
KV Design Säätiö
MindLab
Region 27th
Nesta/Public Services Lab!
Cabinet Office, Design Policy Team
Creo Antofogasta
Elemental
UAE Prime Minister’s office
Bangkok Design Lab!
Thai Social Enterprise Office (PM’s Office)
MaRS
Boston_ New Urban Mechanics
OPM- Innovation Lab
GDS
DesignGov Australia
Singapore Prime Minister’s office!
Public Service Division
50. The,“NUDGE,UNIT”,(UK),
A,redesignPpolicy,team,in,the,UK,Cabinet,office
50
Situate,in,the,UK,Cabinet,Office,the,“Nudge,Unit”,has,to,objective,to,bring,human,
behavioural,science,to,public,policy.,The,objective,it,to,create,more,effective,policy,
through,a,behavioural,understanding.,Its,currently,run,as,a,team,of,13,with,backgrounds,
in,behavioural,sciences,and,experimental,methodology,
!
The,‘nudge,unit’,which,develops,ways,to,improve,public,services,through,individual,
decisionPmaking,has,identified,public,savings,of,at,least,£300,million,since,its,launch,in,
2010.,The,‘nudge,unit’,has,already,worked,successfully,on,government,policy:,
Helping,the,UK,Courts,Service,to,increase,the,number,of,fine,payments,through,use,of,
personalised,text,message,prompts,,reducing,the,number,of,bailiff,interventions,by,
150,000,and,generating,around,£30,million,of,annual,savings,
Improving,tax,increase,payment,rates,by,15,percentage,points,by,telling,late,taxpayers,
that,most,people,in,their,town,had,already,paid,P,again,generating,£30,million,of,extra,
revenue,annually
netissä
• Established in 2010,
operates out of the
UK’s cabinet office
• Behavioural science
team to help inform
better policy
• Improved court
services by improving
efficiencies and
saving GBP30M
annually
• Improving tax
payment rates by
15%, generating GBP
30M annually
est. 2010 size 13 PMs office policy focus about improvement
51. MindLab,(DK),
Danish,Ministries’,service,design,laboratory
51
netissä
MindLab,was,created,in,2002,by,the,Danish,Ministry,of,Economic,and,Business,Affairs,as,
an,internal,incubator,for,invention,and,innovation.,Today,MindLab,is,a,partnership,of,
three,ministries,and,one,municipality:,the,Ministry,of,Business,and,Growth,,the,Ministry,
of,Education,,the,Ministry,of,Employment,and,Odense,Municipality,There,are,around,15,
employees,in,MindLab,whose,expertise,encompass,anthropology,,design,and,
management.,
!
MindLab’s,objective,is,to,to,bring,service,design,insights,to,policymaking,by,involving,
citizens,and,businesses,in,creating,new,solutions,for,society.,
!
MindLab,is,instrumental,in,helping,the,group,of,owners,key,decisionPmakers,and,
employees,view,their,efforts,from,the,outsidePin,,to,see,them,from,a,citizen’s,
perspective.,We,use,this,approach,as,a,platform,for,coPcreating,better,ideas.
• Service Design
Laboratory owned by
3 Ministries and 1
Municipality
• Broad range of cross
government service
improvement insights
• Delivery of improved
service across several
ministries
• Large group of public
servant “alumni” that
have taken insights
into practice
• A neutral space for
improving the efficacy
of cross ministerial
work
est. 2002 size 15 3 ministries service focus about insights
52. ToimivaKaumpunki,(FI),
Kaupunkien,muotoilusäätiö
52
Perustettu,v,2013,,Toimiva,kaupunki,edistää,muotoilun,käyttöä,kaupungeissa.,Muotoilu,
on,keino,auttaa,kaupunkeja,kehittymään,paremmiksi,,sujuvammiksi,ja,toimivammiksi,
ymmärtämällä,ihmisten,käyttäytymistä,ja,tarpeita,sekä,ongelmien,systeemisyyttä,
paremmin.,
Toimiva,kaupunki,jatkaa,designpääkaupunkivuoden,2012,perintöä,ja,kehittää,
muotoiluun,liittyvää,osaamista,julkisten,palveluiden,suunnittelussa.,,
Projekti,esimerkki:,!Oma!Muotoinen!Koti,
Yli$tuhannella$alle$25-vuotiaalla$helsinkiläisellä$ei$nyt$ole$kotia.$Oman$muotoinen$koti$–
projekti$etsii$muotoilun$menetelmin$uusia$ratkaisuja$nuorten$asunnottomuuteen.$
Helsingin$kaupungin$nuorisoasiainkeskuksen,$Toimivan$kaupungin,$Nuorisoasuntoliiton$
ja$Alkuasuntojen$yhteinen$tavoitteena$on,$että$vuonna$2018$jokaisella$nuorella$on$koti.$
Projektille$haetaan$nyt$tukea$Euroopan$sosiaalirahastosta.$Oman$muotoinen$koti$-
työnimellä$kulkevassa$projektissa$kehitetään$uusia$ratkaisuja$nuorten$asumiseen$
yhdessä$nuorten$kanssa.$Oman$muotoinen$koti$selvittää$muotoilun$keinoin,$miten$
tyhjät$tilat$vääntyvät$nuorten$asumiskäyttöön$ja$miten$nuorisoasumisen$kautta$
parannetaan$koko$lähiympäristöä.
netissä
• Perustettu 2013
• Kaupunkien
uudistuskyky
muotoilun avun
• “Salkku” konkreettisia
projekteja
• Tavoitteena uudistuva
toimenpanokyky
• Toimivan kaupungin
taustalla ovat
Helsingin, Espoon,
Kauniaisten ja Lahden
kaupungit sekä TEM.
est. 2013 size 5 4 municipalities policy focus about capability
53. GDS,(UK),
Transformation,team,in,the,UK,Cabinet,office
53
Founded,in,2012,,GDS,,(Government,Digital,Services),is,a,digital,services,transformaHon,
team,in,the,UK,Cabinet,Office.,,It,now,has,a,staff,of,200,producing,direct,costs,savings,of,
GBP500M,in,2013.,,In,2013,GOV.UK,won,Design,of,the,Year,Award,,1st,Hme,ever,a,
government,agency,get’s,recogniHon,for,the,excellence,of,its,service,design.,CiHzen,
traffic,increase,significant,,in,2013,GOV.UK,had,2,million,daily,visits,for,the,first,Hme.,
GDS,helps,create,significant,improvements,(cost,,speed,,consumer,saHsfacHon),in,
government’s,top,100,services.,
Objec5ve:,, Transform,the,quality,of,the,UK’s,government,digital,services,,making,
them,“simpler,,clearer,,faster”,,starHng,with,a,single,website,for,the,whole,of,
government.,
Theory!of!change:, If,services,become,digital,,the,government,can,reduce,costs,and,
dramaHcally,raise,the,quality,of,user,experience,at,the,same,Hme.,This,is,only,possible,
by,internalising,the,design,and,development,of,these,services,,starHng,with,the,top,100,
user,needs,and,building,frameworks,for,this,new,approach,to,spread,throughout,
• Design led
transformation team in
UK Cabinet office
• Resourced &
mandate to transform
public services
• Model prototyped in
2011
• Formal team
launched in 2012
• First year direct costs
saving GBP500M
• Significant
improvements in UK
Gov. 100 top services
netissä
est. 2011 size 200 PM’s office service focus about transformation
