Ethical Corporation May 2013 Cover and Contents

1. Corporate reporting
Make it compelling
Business collaboration
Partner for profit
Palm oil
Lessons from Liberia
May 2013 www.ethicalcorp.com
Seafoodsustainability
Do labels really protect the fish?
ECM May 2013_Layout 1 29/04/2013 10:32 Page 1

2. Contact us on +44 (0) 20 7375 7508 for more details! ® www.ethicalcorp.com/awards
This year’s international shortlist includes:
The Ethical Corporation Awards are officially sponsored by Firmenich and Credit 360
Areyouthenextwinner?
Find out who won at our glamorous Awards Dinner
Ceremony on June 24th!
Responsible Business Awards 2013
Sponsorshipopportunitiesavailable
# Natura
# Unilever
# The Co-Operative
# City of London
# Roshan
# Skanska
# Ferrovial
# Telefónica
EECM May 2013_Layout 1 29/04/2013 10:32 Page 2

3. ContentsEthical Corporation • May 2013 3
Contents
20 CRwatch
Generic drugs in India
22 Business strategy
Why company collaboration can work
26 Cheat sheet
Data distilled
28 Palm oil
Lessons from Liberia
COVERIMAGE:ISTOCKPHOTO
p22 Pull together
p11 Reporting overload? p28 Palmed off
p34 Sea-grade labels
5 From the editor
EthicsWatch
6 Millennium Development Goals
Post 2015?
7 Food consumption
Unsustainable appetites
8 Public trust
Europeans not happy
9 Domestic appliances
A-grade isn’t enough
10 Mallen Baker
Emotional wrangle
Briefing: reporting
12 An integrated GRI G4 future!
17 Compelling messages
19 Peter Knight
Terminology gone mad
33 NGOwatch
Middle East trafficking
34 Seafood labels
All a bit fishy
Strategy and management
37 The GlobalEthicist
Rise up chief risk officers
39 Essay: banking in the UAE
Cultural change
43 China column
Paul French goes on tour
Review
44 Academic news
45 New books
46 Report: Carlsberg
47 Report: Sappi Fine Paper
48 People on the move
50 Toby Webb
15 ways to win over the boss
ECM May 2013_Layout 1 29/04/2013 10:32 Page 3