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MAMAEARTH-BY-SAM (1).pdf
1.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. Presentation on MAMAEARTH™ 20.01.2022 Presented by: Parag Dhawale
2.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. INDEX 2 INTRODUCTION PRODUCT PORTFOLIO COMPETITORS BUSINESS MODEL SWOT ANALYSIS BUSINESS RISKS
3.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. INTRODUCTION 3 • Company name: Mamaearth™ • Founders: Ghazal Alagh & Varun Alagh • Founded: 2016 • Headquarters: Gurugram, India • Parent Organization: Honasa Consumer Pvt. Ltd. • Total Funding: $109.87 Million (December 2021) • Revenue: $61.90 Million (461 crore in FY21)
4.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. 4
5.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. PRODUCT PORTFOLIO 5
6.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. REVENUE SEGMENT 6
7.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. COMPETITORS Himalaya Johnson & Johnson Nykaa Kimberly Clark Procter & Gambler Unilever 7
8.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. BUSINESS CANVAS MODEL © RISK EDUCATORPVT LTD. CONFIDENTIAL,FOR LIMITEDCIRCULATIONONLY KEY PARTNERS • Manufacturing partner • Licensing Partner (Honasa Consumer Pvt Ltd.) KEY ACTIVITIES • Product Development • Market Segmentation and Analysis KEY RESOURCES • R&D Resources (Design, Development, LP) • Financial Funding • Support VALUE PROPOSITION • Usability (Easy to use, Never forget) CUSTOMER RELATIONSHIP • Self Service Platform CHANNELS • Direct (Web sales, DTV) • Indirect Partner Stores/Wholesaler) CUSTOMER SEGMENTS • Consumers • Advertisers Cost Structure • Research and Development • Marketing and Sales • COGS REVENUE STREAMS • Asset Sale
9.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. BUSINESS RISKS 9 • Cyber Security Risk Since MamaEarth™ only formulates formula, it is very important to secure such confidential data (like product formula) from hackers. Hence its important for them to maintain a robust cybersecurity system. Also, since MamaEarth™ operates in such a dynamic industry, its very important for them to maintain the relevant IT infrastructure to be ahead of its competitors. • Operation risks This might involve a main server outage caused by technical problems on releasing an promotional or offers with lots of bugs (usually due to coding errors).
10.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. BUSINESS RISKS (CONTD.) 10 • Competition Risk As the need of organic and chemical-free product era is booming globally, there is an exponential increase in the competition that MamaEarth™ is facing. Example. It faces competition from several big players like Johnson and Johnson, Himalaya, Nykaa etc. • Legal and Compliance Risk MamaEarth™ provides its services through ‘HONASA CONSUMER PVT LTD’. Considering that the regulatory and legal requirements vary in each nation, there is always a risk of violating the ever evolving norms. • Concentration Risk As MamaEarth™ only formulates the product and gives the formula to its suppliers to manufacture the product there is a risk of soul dependency on their supplier.
11.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. 11 ▪ Price range and high quality ▪ Great customer service ▪ Wide product range ▪ The geographical presence ▪ Limited diversification ▪ High employee turnover ▪ Product diversification ▪ Green lifestyle opportunity ▪ Innovation ▪ Changing customer Preference ▪ Highly competitive environment ▪ New Technology S W O T
12.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. FUNDINGS AND INVESTORS 12 DATE STAGE AMOUNT INVESTOR DECEMBER 28,2021 Series D $37.5 Million Sequoia Capital India July 26, 2021 Series C $50 Million Sofina Ventures JANUARY 2020 Series B $17 Million Sequoia Capital India September 2018 Series A $4 Million Fireside Ventures, Stellaris Ventures Partners April 2018 Venture $250K Shilpa Shetty September 2017 Venture $1 Million Fireside Ventures December 2016 Seed $125K Fireside Ventures
13.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. FACTS 13 1. Mamaearth™ is one of the few plastic positive brands in India. 2. The company strives to conserve Mother Earth for future generations of babies. With an initiative called ‘Let’s Recycle’, 3. spreads awareness by making the customers a part of the program. 4. Mamearth™ has acquired 2 companies to date - Mompresso and Mompresso MyMoney, both of which were acquired by them on December 24, 2021.
14.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. REFERENCES https://startuptalky.com/mamaearth-success- story/#Mamaearth_awards https://shoutinandout.wordpress.com/2020/11/28/rs-100-cr-in-4- years-what-made-mamaearth-indias-fastest-growing-company/ 14
15.
© 2018 Risk
Educators Pvt Ltd. Confidential, for limited circulation only. © 2017 Risk Educators Pvt Ltd. Confidential, for limited circulation only. Campus Address : 88, Sector 44, Gurgaon – 122002 Thank you! CONTACT US www.grm.institute Email : admissions@grm.institute 15
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