We have seamless user journeys in a b2b enterprise with different business models and having multiple shops on multiple channels - this really sounds like some crazy buzzword bingo but it is not! In our talk we are going to share, how we solve pains in an omni channel e-commerce experience for more than 20 decentralized countries with different business models and individuell content as well as marketing strategies. If this is not already enough, there are also various on- and offline shops within our landscape. We will dive into the management of all of those as well as the connected KPIs. You will learn, how the customer experience can be improved by not only centralizing some content, but also focusing on personalized experience. In our landscape we are able to provide components in our CMS as a service for better reusability, page performance and maintenance to improve seamless user journeys. Those components are personalized and tweaked with machine learning technologies. But all the glitters is not gold, therefore we will share also some hurdles and f*ck ups within the organization, communication and also with the CMS, that you could avoid. In the end you will get to know the next steps of one of the leading omni channel b2b enterprise in Europe and how you are playing a key role in it!