A sponsorship proposal.

1. Event Management - Sponsorship Assignment
Student Name: Khahary Whitehead
Selected Festival: ATL Hustle
Read the instructions for this assignment on the FSO platform before completing this
template.
Company Research:
Refer to the instructions for the requirements of this section.
Research: Properlycited&referencedresearchtosupport eachcompanyisnecessary. A minimumof
one (1) per company isrequired.
Company #1: Monetary support from a large national brand with a headquarters or
regional office within 50 miles of the event site.
Name of the company and
location:
Cricket Wireless 1025 Lenox Park Blvd. NE
Atlanta, GA 30319
What is the connection to the
festival that you selected?
The connection to the festival is that Cricket wireless is a
popular phone service amongst a younger demographic
which is the current target audience.
What is the connection to the
target audience of the festival
that you selected?
Cricket is a prepaid phone company that offers affordable
rates. With our target audience being younger and making
less and also some being in college a lot of them would
likely use Cricket and a study shown that back in 2018 that
5.57% of Americans 18-29 years used Cricket as a phone
service (Kunst & 21, 2020).
What other events have they
supported locally or nationally?
Cricket had a sponsorship at the 25th anniversary of the
Essence music festival which as an event dedicated to
African American women, culture, and music. They
sponsored an all-day at hosted by music producer Mannie
Fresh at the Cricket House of Blues New Orleans venue
(Cricket Wireless, 2020).
Are they currently in the news
(local or national)? If so, what
did you find? Would that news
impact the target audience’s
view of the company
negatively?
As of now the most recent news on Cricket is an article
about that was written about the new phones, they have
available which include the iPhone 11 (Zarkov, 2020). This
would have a positive effect on the target audience.
If the answer is yes to the
answer above, what are the
competitors that you would

2. explore to reach out to? (A
listing is appropriate)
Company #2: Non-AlcoholicBeverage Sponsor – Water, Sports Drink, Soft Drink, Flavored
Water, etc.
Name of the company and
location:
Atlanta Beverage Company 5000 Fulton Industrial
Boulevard Atlanta, Georgia 30336
Where do they distribute that
beverage locally?
They distribute all through the metro Atlanta area.
Which specific beverage would
be requested?
The beverage of choice that would be requested for this for
this invent would be Calypso which is a non-alcoholic
lemonade beverage.
What is the connection to the
festival that you selected?
Atlanta beverage is well known throughout Atlanta not
only for its distribution but also for some of the community
work that it has done throughout the city of Atlanta which
would make it hometown favorite for the event (Atlanta
Beverage Company, 2020).
What is the connection to the
target audience of the festival
that you selected?
Atlanta Beverage Company does a lot of volunteer work
throughout Atlanta and some of the surrounding cities
such as Marietta (Atlanta Beverage,2020). Their events
have targeted the residents in those areas of all
demographics which means the target market most likely
would be familiar with the name of Atlanta Beverage
Company.
What other events have they
supported locally or nationally?
On Sunday, April 7th, 2017 the Atlanta beverage Company
had a local 5k run at the Six Flags in Georgia to promote
health and wellness. This brought out residents from the
Atlanta area and all over Georgia to come out and
participate (Atlanta Beverage, 2020).
Are they currently in the news
(local or national)? If so, what
did you find? Would that news
impact the target audience’s
view of the company
negatively?
As of now the most current news that this company is in
has been a post from their blog posted on March 25th,
2020. This post was related to the Budweiser video
commercial One Team. The exact quote was “Its stuff like
this that makes us stand up a little taller and be proud we
represent one the most powerful brands in the world.” This
will have a positive effect on the target audience because
the video was very inspirational and positive.
If the answer is yes to the
answer above, what are the
competitors that you would
explore to reach out to? (A
listing is appropriate)

3. Company #3: Media: A local publication orradio station
Name of the publication or
radio station?
105.3 The Beat
If radio: What is the format of
the station? (ie. adult
contemporary, news talk)
The station broadcasts Urban Contemporary format and is
owned by iHeartMedia (Radio Station USA, 2020). This
station is broadcasted on FM.
If radio: Who is the listenership
of the station? (Who listens to
the station?)
The listenership are the ages 18-34 (Nielson, 2020).
What is the connection to the
festival that you selected?
105.3 The Beat is a radio station that plays hip hop and
most likely will have played music from some of the artists
to perform.
What is the connection to the
target audience of the festival
that you selected?
The target audience would not only recognize this station
for its music but also having one of the most listened to
radio talk shows in the black community. The Breakfast
Club radio talk show target audience is 77% African
American or Hispanic (Redford & Franco, 2019).
What other events have they
supported locally?
On August 6, 2020, 105.3 The beat sponsored with the Tru
Foundation to have a grocery giveaway at College Park in
Atlanta (105.3 The Beat).
Are they currently in the news
(local or national)? If so, what
did you find? Would that news
impact the target audience’s
view of the company
negatively?
The most recent news about 105.3 The Beat was an article
written about them on May 4th, 2020. This article was
explaining the move that the radio station just made from
96.7 to 105.3 FM. This move would allow for a larger
audience for The Breakfast Club (Radio Ink). This would
affect the target audience in a positive way because it
helps to expand the listenership.
If the answer is yes to the
answer above, what are the
competitors that you would
explore to reach out to? (A
listing is appropriate)
Company #4: Monetary support from a small local business with no more than two
locations in the area.
Name of the company and
location:
The SWAG Shop 365 Edgewood Ave Atlanta, Georgia 30312
and 1 Philips Dr Atlanta Georgia 30303.
What is the connection to the
festival that you selected?
The SWAG Shop is a staple barbershop in Atlanta and was
founded by and owned by one of Atlanta’s very own hip
hop artist Killer Mike (The SWAG Shop).
What is the connection to the
target audience of the festival
that you selected?
The SWAG Shop is a more well-known barbershop
throughout Atlanta not only for their outstanding barbers
but also for their work throughout the Atlanta city. This is a

4. familiar name that a lot of the target audience would
recognize and definitely support.
What other events have they
supported locally?
On July 28th, 2018 The SWAG Shop hosted an event where
they gave out free haircuts for Atlanta students heading
back to school (The Swag Shop).
Are they currently in the news
(local or national)? If so, what
did you find? Would that news
impact the target audience’s
view of the company
negatively?
The most recent news on The SWAG Shop was an article in
the news on CBS46 which is a local news station in the city
of Atlanta. Two men were shot a couple of feet away from
the barbershop and investigators are still looking to what
caused the shooting. This can have a negative effect on the
target audience because they might associate this shooting
with the barbershop, and they might see this event as
dangerous to attend.
If the answer is yes to the
answer above, what are the
competitors that you would
explore to reach out to? (A
listing is appropriate)
Nubiance Salon
Salon Skanda
Exodus Barbershop

5. References:
105.3 The Beat. (n.d.). Retrieved August 11, 2020, from
https://www.facebook.com/TheBeatATL/photos/a.220126678420083/1034118093687600/
(n.d.). Retrieved August 10, 2020, from http://www.atlantabev.com/
-, R., By, -, Radio Inkhttp://www.radioink.comClick here to subscribe to Radio Ink Daily
Headlines - the top radio industry news delivered to your inbox each morning., Radio Ink, &
Click here to subscribe to Radio Ink Daily Headlines - the top radio industry news delivered to
your inbox each morning. (2020, May 05). Movin The Beat In Atlanta. Retrieved August 11,
2020, from https://radioink.com/2020/05/04/movin-the-beat-in-atlanta/
AtlantaBeverage. (2020, March 25). ABC BLOG. Retrieved August 10, 2020, from
http://www.atlantabev.com/news-and-events/
AtlantaBeverage. (2020, March 25). ABC BLOG. Retrieved August 11, 2020, from
http://www.atlantabev.com/news-and-events/
Award Winning Curly Natural Hair Salon in Atlanta. (2019, May 01). Retrieved August 11, 2020,
from https://salonskanda.com/
Cricket Joined Essence Festival in the Big Easy. (n.d.). Retrieved August 10, 2020, from
https://www.cricketwireless.com/newsroom/blog/cricket-joined-essence-festival-in-the-big-
easy.html
Home. (n.d.). Retrieved August 11, 2020, from https://radiostationusa.fm/online/1053-the-beat
Kunst, P., & 21, J. (2020, January 21). Americans with Cricket as mobile phone carrier by age
2018. Retrieved August 10, 2020, from https://www.statista.com/statistics/231630/cell-phone-
users-with-cricket-as-wireless-cell-phone-carrier-usa/
Locations. (n.d.). Retrieved August 11, 2020, from https://www.theswagshop.com/locations
McClure, O. (n.d.). 15 of the Largest Companies in Atlanta Bolstering the City's Global Presence.
Retrieved August 10, 2020, from https://builtin.com/atlanta/largest-companies-in-atlanta
(n.d.). Retrieved August 10, 2020, from http://www.atlantabev.com/
Product Finder. (n.d.). Retrieved August 10, 2020, from http://www.atlantabev.com/our-
brands/type/non-alcoholic~3/lemonade~8/calypso~6
Radford, M., & Franco, A. (2019, April 07). 'Breakfast Club' radio show emerges as crucial stop
for 2020 Democrats. Retrieved August 11, 2020, from
https://www.nbcnews.com/politics/2020-election/breakfast-club-radio-show-emerges-crucial-
stop-2020-democrats-n991576

6. The Best Barbershop in Atlanta! (n.d.). Retrieved August 11, 2020, from
http://www.bestbarbershopinatlanta.com/
The Swag Shop. (n.d.). Retrieved August 11, 2020, from
https://www.facebook.com/theswagshopatlanta/
Toneee.com. (n.d.). Your Choice for Strong & Healthy Hair. Retrieved August 11, 2020, from
http://www.nubiancesalon.com/
Urban Contemporary Radio's Sweet Spot. (n.d.). Retrieved August 11, 2020, from
https://www.nielsen.com/us/en/insights/article/2015/urban-contemporary-radios-sweet-spot/
Velasquez, A. (2020, June 01). 2 people shot near Killer Mike's barbershop in Atlanta. Retrieved
August 11, 2020, from https://www.cbs46.com/news/2-people-shot-near-killer-mikes-
barbershop-in-atlanta/article_79906762-a464-11ea-8906-57fcff1b8e68.html
Zarkov, G. (2020, July 23). Check out the best phones on Cricket Wireless right now. Retrieved
August 10, 2020, from https://www.phonearena.com/news/best-cricket-wireless-
phones_id104419?utm_source=dlvr.it