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Strategic.pptx
- 2. Table of content for Strategic Marketing Plan 01-assessing our current situation . 02-improving customer segmentation process. 03-Enhancing Email-Marketing Experience to customers . 04-How to handle churned customers 05-Optimizating customer Engagement 06-selecting suitable Automated Marketing Software 07-Firm investment in Enhancing Marketing Experience . 08-Imapct analysis • 09-performace Tracking Dashboards • Learn more at www.muttii.com •
- 3. Table of content for Strategic Marketing Plan • 01-Assessing our current situation - What are current issues faced by firm - Determine ROI from different Marketing platforms - Analyzing current performance Delivery gap -Where are we lagging in delivering value to customers? Learn more at www.muttii.com
- 4. What are current issues faced by firm? • Overall Marketing spend with • conversion rate • The formula to calculate the conversion rate is : • Conversions !/ 543= • Conversion Rate • Quarterly churn Rate of customers (%)
- 5. What are current issues faced by firm? Key takeaways So far, we do not have a conversion rate due to the lack of existing clients Learn more at www.muttii.com Key takeaways We need to build a customer at the beginning, middle and end of the month so that we can know customer churn rate
- 6. Determine ROI from different Marketing platforms Lead generation through various platforms ROI= (Sales Growth - Marketing Cost) / Marketing Cost Learn more at www.muttii.com ROI per (1$) -SEO -Marketing -Social media -PPC -Blogs
- 7. Determine ROI from different Marketing platforms Key takeaways Cost of marketing for leads : Learn more at www.muttii.com Learn more at www.muttii.com Learn more at www.muttii.com Learn more at www.muttii.com Learn more at www.muttii.com Learn more at www.muttii.com Learn more at www.muttii.com Learn more at www.muttii.com Key takeaways Cost per lead regarding to employees :
- 8. Analyzing current performance Delivery gap Performance Metrics Marketing effectivness Respose rate Sales effectivness Lead conversion Rate • Learn more at www.muttii.com
- 9. Analyzing current performance Delivery gap Industry benchmark Own firm Learn more at www.muttii.com
- 10. Where are we lagging in delivering value to customers? Handling customer with customer segmentation currently customers are not segmented. Segmentation can be done based on: 1- service 2-categories 3-purchase frequency 4-buying patterns Focused marketing activities essential for lead nurturing associated profitable special purpose segment Learn more at www.muttii.com
- 11. Where are we lagging in delivering value to customers? : Ineffective Email Marketing No customized email campaigns to targeted contacts instead firm is still focusing on batch and blast approach 1- improve email open rates 2-improve conversions Learn more at www.muttii.com
- 12. Where are we lagging in delivering value to customers? Improving marketing efficiency Automating marketing activities in order to handle abandoned shopping cart and retargeting the customers 1- loyalty programs 2-improving ROI • Learn more at www.muttii.com
- 13. Table of content for Strategic Marketing Plan Improving customer segmentation process 1-segmenting Audience in customer funnel 2-segmentation on basis of customer spending 3-RFM analysis for customer segmentation and better conversion 4-assessing target customer profile 5-tactics used to target potential customer segment Learn more at www.muttii.com
- 14. segmenting Audience in customer funnel Segmenting Audience based on intent Segmenting Audience based on services viewed Conversion segmenting • Learn more at www.muttii.com
- 15. Segmentation on basis of customer spending Customer spending range segment
- 16. RFM Analysis for customer segmentation and better conversion 01-RFM analysis is an effective customer segmentation technique in order to prioritize customers by analyzing three key data points such as recency , frequency and monetary value . 02-it considers as a scoring system to segment customers into different groups based on their value to firm 03-recency determines time since customer’s last purchase 04-frequency determines time during which customer made purchases 05-monetary value determines total amount customer spent within period
- 17. RFM Analysis for customer segmentation and better conversion
- 18. RFM Analysis for customer segmentation and better conversion
- 19. Assessing company target profile
- 20. Tactics used to target potential customer segment Parameters: 1-position strategy- 2-service 3-price 4-place 5-promotion 6-people Learn more at www.muttii.com
- 21. Table of contents for strategic marketing plan Enhancing email experience to customers -Essential Email Marketing activities in sales funnel -workflow restoring abandon cart through email marketing -retargeting tactics through email marketing Learn more at www.muttii.com
- 22. Essential Email Marketing activities in sales funnel
- 23. workflow restoring abandon on cart through email marketing
- 24. Retargeting tactics through email marketing • Example for Email marketing :
- 25. retargeting tactics through email marketing
- 26. Table of contents for strategic marketing plan 04-How to handle churned customers -Determining customer churn signals triggers -Acquisition tactics to treat churned customer -Customer treatment framework -Tactics to improve ROI -Several tactics used in anti-churn campaigns • Learn more at www.muttii.com •
- 27. Determining cutomer churn signals and triggers
- 28. Acquisition tactics to treat churned customer Customer churn also known as customer attrition refers to the rate at which customers who purchase or subscribe to your product or service offering end their relationship with you and stop bringing in revenue for your business. Let's say, for example, that you started the quarter with 500 customers and lost 25. That would leave you with a churn rate of 5%. In most cases, this number is noted as a percentage, but as Nadav Dakner of InboundJunction suggests you should state the number in a way that makes the most sense for your business.
- 30. Tactics to improve ROI Analyze your sales data Talk with your sales team Streamline the sales process Analyze your online content Limit the number of contractors and vendors Pay attention to your social media presence Pay attention to your company’s culture • Learn more at www.muttii.com
- 31. Several tactics used in anti-churn campaigns
- 32. Table of contents for strategic marketing plan • 05-Optimizating customer Engagement -Maintaining social media celandar -Developing content plan for better customer engagement -Delighting customers to improve loyalty • Learn more at www.muttii.com
- 33. Maintaining social media celandar
- 34. Developing content plan for better customer engagement
- 35. Delighting customers to improve loyalty
- 36. Loyalty programs intiated by firm
- 37. Table of content for Strategic Marketing Plan 06-selecting suitable Automated Marketing Software
- 38. selecting suitable Automated Marketing Software
- 39. Table of content for Strategic Marketing Plan 07-Firm investment in Enhancing Marketing Experience Learn more at www.muttii.com
- 40. Firm investment in Enhancing Marketing Experience .
- 41. Table of content for Strategic Marketing Plan 08-Imapct analysis -Impact of implementing effective marketing tactics -Impact on return on invest • Learn more at www.muttii.com
- 42. Impact of implementing effective marketing tactics Growth Surge Increase in Sales & Revenue Online Discoverability Soaring Customer Base More Achievable Goals Efficient Business Promotion Learn more at www.muttii.com
- 43. Impact on return on invest
- 44. Table of content for Strategic Marketing Plan • 09-performace Tracking Dashboards -Social media engagement dashboard -Email Marketing Dashboard Learn more at www.muttii.com
- 45. Social media engagement dashboard
- 46. Email Marketing Dashboard • Learn more at www.muttii.com
- 47. Icons slide for strategic marketing plan