introduction to Demand

1. DEMAND-MEANING &DETERMINANTS
BY
TINTO TOM

2. WHAT IS
DEMAND ?
2

3. DESIRE
A strong feeling of
wanting to have
something or wishing for
something to happen
3

4. 4
It is, the behavioral intention
of the customer to purchase a
product. Present evidence
supports that willingness to
purchase is influenced by the
brand name, product quality,
price sensitivity, and
promotion.
WILLINGNESS TO PURCHASE

5. ABILITY TO PURCHASE
5
Ability to Purchase
means the capacity
of the individual to
buy goods and
services in terms of
money.

6. DEMAND
DESIRE WILLINGNESS
TO PURCHASE
ABILITY TO
PURCHASE
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7. DEMAND
Demand means the desire
backed up by ability and
willingness to pay for the
commodity
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8. 8
1.Price of the commodity
2.Price of related goods
3.Price of the substitute goods
4.Taste and preferences
5.Income of the consumer
6.Demonstration effect
7.Sales promotion
DETERMINANTS OF DEMAND