QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
51 unilever’s path to growth strategy
1. Unilever’s Path to Growth Strategy: Is It Working? Bianca Cole ~ Reginald Green ~ Kameela McClinton ~ Stephanie Richardson ~ Derek Webster
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4. Competitor Comparison Top Segment Top Brand CEO Stock per share Growth Revenues Revenue Growth International Business Segments Employees CG/Foods Consumer care Food Food Dove Tide Mac & Cheese Kit Kat A. Burgmans $66.03 15.58% 42,942M -11.93% 100+ A.G. Lafley 234000 $53.76 9.25% 28.2 BL 19% 42 5 110000 R. Deromedi $30.70 P. Letmathe 8.2% 66.90 11.23% $69 B $31,010 M 4.3%% -1.93% 150+ 86 5 10600 6 253000 3
20. One Unilever An initiative to create an overall umbrella brand across all Unilever’s brands that will eventually consolidate various businesses under one name
threat of P&G merger as a threat..tougher business climate
Snapshot of acquisitions Each had strong brand portfolios (visible) Helped fuel growth
Deleted 2001 chart; just speak to sales increase in beauty category (18% to 33%)
which falls short of target ( 5-6%)
Recently lost CEO No longer doing Path to Growth strategy Dual leadership; focus on “One Unilever” Not bringing value to the customers; not connecting Lowering price on brands; not positioning themselves well
Reorganize management structure Benchmark P & G’s strategy (market development organization); Unilever’s management is spread thin – no focus Slow to react to changing customer needs and trends; have spent less on R & D since 2000 (Unilever Believer)
Operates under a complex
Recently lost CEO No longer doing Path to Growth strategy Dual leadership; focus on “One Unilever” Not bringing value to the customers; not connecting Lowering price on brands; not positioning themselves well
Recently lost CEO No longer doing Path to Growth strategy Dual leadership; focus on “One Unilever” Not bringing value to the customers; not connecting Lowering price on brands; not positioning themselves well
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