1. Logo
Colours
The logo may only appear in black, white or silver (Pantone 877)
depending on the background. It must never be copied electronically
or in any other way. The original master must be used.
How to write ICEpower
When ICEpower is mentioned in running text, “ICE” is written in capital
letters and “power” must be set in lower case, all in the same typeface as
the rest of the text. ICEpower is written like this in running text.
2. The logo must never be placed in a box or frame.
black silver, pantone 877 silver, pantone 877white
4. Placement and size of logo on different standard sizes for print material
< 1/3 >
< 1/9 > < 1/9 > < 1/27 > < 1/27 > < 1/27 >
A4, logo 21 mm high (in 35% size of original logo on the enclosed CD)
Same size and placement for A5 and US letter.
Size and placement in other non standard formats should always be
considered in agreement with ICEpower a/s.
<21mm>
Formats
For brochures and marketing material, square formats are preferred,
e.g. 210 x 210 mm.
5. Typography
All printed material from ICEpower uses Frutiger as font.
Clarity and legibility are obtained through typeface alone.
Avoid to many type sizes and methods of emphasising the copy.
Also avoid long lines of copy or too little spacing between the lines.
Do not use electronical condensing or expansion or negative spacing between
the letters. Also avoid writing in capital letters alone.
Frutiger 45 Light
Frutiger 46 Italic
Frutiger 55 Roman
Frutiger 56 Italic
Frutiger 57 Condensed
Frutiger 65 Bold
Frutiger 67 Bold Condensed
Examples
Body text: Frutiger 45 Light 7.5 pt. Frutiger 45 Light 7.5 pt.
Frutiger 45 Light 7.5 pt. Frutiger 45 Light 7.5 pt.
Leading 11 pt.
Body text: Frutiger 55 Roman 7.5 pt. Frutiger 55 Roman 7.5 pt.
Frutiger 55 Roman 7.5 pt. Frutiger 55 Roman 7.5 pt.
Leading 11 pt.
Sub heads: Frutiger 65 Bold 7.5 pt. Frutiger 65 Bold 7.5 pt.
Frutiger 65 Bold 7.5 pt. Frutiger 65 Bold 7.5 pt.
Leading 11 pt.
Captions: Frutiger 65 Bold at least 1/2 pt. less than body text and 1 pt. less in leading.
6. On top of these colours, the ICEpower palette can be used for fulltone pages, backgrounds, graphs or
even for variations in typography.
pantone pastel pantone pastel pantone 188
9442 9183
Colours
The basic graphical elements (logo/trademark) always appear in black, white or silver.
pantone black pantone silver 877
7. The letterhead
(template to be found on master CD)
ICEpoweraps,Bang&Olufsen
Gl.Lundtoftevej1B,DK-2800Lyngby,Phone4545203600
Fax4545203699,CVRno25053591,www.icepower.dk
