An example of a logo user-guide from Logo Geek, showing Curious Alice in Wonderland. For more information visit www.logogeek.co.uk

1. Curious Alice in Wonderland
Logo Usage Guidelines

2. Brandmark 3
Minimum Size 4
Clear Space 5
Backgrounds 6
Colour 7
Fonts 8
Incorrect Usage 9
File Formats 10
Contents

3. The Curious Alice in Wonderland
brandmark consist of the rabbit icon,
and the logo type.
All master artwork should be saved
together with this document. Reference
for file type usage can be found on
page 10.
The rabbit icon can be used as a
standalone mark if required.
Brandmark
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4. The minimum reproduction size for the Curious Alice in Wonderland brandmark is 45mm in print, or 150 (w) pixels
for screen
45mm
Minimum Size
4

5. To protect the status of the brand it is important the brandmark is placed within a minimum special area of at least
the height of the W as featured in the logo type.
Clear Space
5

6. For maximum impact it is
recommended that the brandmark
is used on a white background.
The brandmark can also be
used on a coloured background
selected from the colours
provided in this document.
The brandmark should not be
used near distracting elements or
on busy background images.
Backgrounds
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7. Colour
The logo should be reproduced in the following colours whenever possible.
A black and white version of the logo should be used if
these colours are not an option
Pantone: 7636C
C:19 M:99 Y:68 K:7
R:190 G:31 B:69
#BE1F45
Pantone: 447C
C:69 M:63 Y:62 K:57
R:53 G:53 B:53
#353535
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8. Fonts
Garton: Medium
Avenir: Light
The following fronts can be used to support the brand identity.
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9. Incorrect Usage
The following elements of the logo should not be altered beyond the guidelines in this document:
Scale & Perspective Colour
Orientation
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10. File Formats
EPS (Vector Format)
An EPS logo is a vector version of your logo design, meaning it can be scaled to
any size required without any loss of quality. Unfortunately you will need to have
image editing software such as Adobe Illustrator or Photoshop to open this file
format, however all design and print companies will have the available software. You
will need to provide this file format when you require any professionally printed or
design work such as brochures, leaflets, exhibition stands, vehicle printing, pens etc.
To assist you as your company grows your logo has been included in each of the
following variations:
CMYK - Full colour printing pages is made up of only 4 colours; Cyan, Magenta,
Yellow and Black which mix together to build up any images you require. You will
need this format when you need any printed material that displays full colour images
on the same page. This is the file that you would need in most instances.
BLACK - If you want anything printed in black and white, or in any other single
colour you will need to supply this file.
WHITE - If you plan to use your logo over dark images or colours that don’t work
with the logo colouring then you will need this file.
Your logo has been provided in each of the following file formats to help you make the most of your new logo design
Pantone Colour - As apposed to using CMYK colour palette, print companies can
mix up specific ‘Pantone colours’ to reduce production costs. You can use this logo
when you would like to create colour documents made up from only the 2 main
corporate colours.
JPEG
JPEG format is great for online or digital use as its file size is small, meaning it will
load quickly on a website. The down side to this format is that is it made up of pixels
(blocks that make up the image you see here) meaning it cannot be increased in size
without any loss of quality. To resolve this problem your logo has been provided in a
number of sizes.
TIFF
If you print documents from Office applications then TIFF is the format you need.
This is a high quality format, designed for print use, however as with JPEG it is made
up of pixels meaning it will loose quality if increased in size. To resolve this problem
your logo has been provided in a number of sizes.
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11. Curious Alice in Wonderland Logo design by Ian Paget. Visit www.logogeek.co.uk for more information.