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Final Project.pptx
- 1. Final Project SOM- 720 Dr. Castle Tim Garcia
- 2. What is Artificial Intelligence (AI)? • Artificial Intelligence is a program coding that enables the power of computers to mimic human intelligence to perform tasks that are used for decision making.
- 3. History of AI in Marketing • 2020 Market Value = $12 Billion • Projected 2024 AI Marketing valuation = $35 Billion • Projected 2028 AI Marketing valuation = $105 Billion
- 4. How is artificial intelligence being used by Marketers? • Marketers are utilizing artificial intelligence for social media analytics and measuring social media metrics. • Artificial Intelligence helps marketers effectively monitor social data. • Social Monitoring • Social Listening
- 5. Artificial Intelligence = Higher Efficiency • AI can produce highly efficient analytical procedures on consumer engagement and hot words. • As a result, marketers can use this social data to generate advertisements and messages specifically to the target audience.
- 6. Analytical Procedures • AI can identify key words, headlines, and images that are producing the most engagement among competitors. • The data that is produced from artificial intelligence analytics can then be used for marketers to generate advertisements and messages that will produce high engagement results.
- 7. Artificial Intelligence and Customer Service? • Organizations can use artificial intelligence to assist in customer service using Chat Bots. • There are computer generated chat services that can solve problems and process returns. • If the AI program cannot resolve issues the inquiry can be pushed to an actual representative
- 8. Artificial Intelligence Concerns? • The two main concerns regarding Artificial Intelligence involve consumer privacy and job security for markers. • Privacy – AI obtains large amounts of consumer data to recognize patterns. • Marketers that are utilizing AI need to ensure that ethics are enforced. • Comply with laws and regulations.
- 9. Artificial Intelligence Concerns? (Continued) • Job Security – With the increased capacity of artificial intelligence, job security is a major concern for marketers. • As inflation continues to mount, companies are looking for ways to save money while keeping revenue high. • The use of AI is a direct threat to marketing tasks.
- 10. Artificial Intelligence vs Marketers? • A common thought is that marketers will be replaces using artificial intelligence. • The trend that will keep companies successful in their marketing campaigns will be to supplement their marketers with the use of artificial intelligence.
- 11. Expert Interview • During research, an interview was performed with Shaan Johnson, Partner Relations and Marketing Manager of Babe Ruth League, Inc. • Shaan graduated from Rowan University in 2018 with a Marketing Degree. • He has a diverse background in manufacturing to now being the lead Partner Relations and Marketing Manager at Babe Ruth League, Inc.
- 12. The Future • Will Artificial Intelligence take over the roles of some marketing jobs? • Will Artificial Intelligence provide enough of a cost benefit for organizations to be utilized in their marketing campaigns? • Will the use of Artificial Intelligence produce highly efficient marketing campaigns that lead to highly larger revenue margins?