Radio stations play content you don't want your callers to hear while they're on hold. Commercials, unpleasant news, inappropriate lyrics, etc. make a very bad impression. You're doing business with your phones, so take control over what your customers and prospects hear while they wait on hold.

1. Radio on hold?
• Competitor’s advertisements
• DJ banter
• Unhappy news reports
• Questionable song lyrics
• Off-tune static

2. Radio on hold?
“When you place a caller on hold and
transmit music via your telephone lines,
that is a public performance of the music.
It is your responsibility to obtain
permission to perform ASCAP songs
from ASCAP or directly from the
copyright owner.”

3. Aren’t The Stations Already Licensed?
“That agreement does not cover further
public performance by those receiving
the radio broadcast signal. When radio
music is used in music-on-hold, that use
is a separate performance under the
copyright law.”

4. 76
%
callers on hold prefer
something other than
music
ICM CORP. STUDY

5. You’re missing a critical
marketing opportunity to
inform, educate and sell more.

6. On hold marketing is the
missing piece.

7. What can on hold marketing do?
• Reduce hang-ups
• Shorter perceived wait-time
• Build relationships
• Reinforce your brand
• Improve customer service

8. But most importantly:
You’ll sell more products and services
$
20
%
buy based on what they
hear while holding.
IMC CORP. STUDY

10. We can help your
business grow, too.

11. What happens next?
We’ll write a custom script.
Voices and music will bring it to life.
You’ll hear your custom production
online in just 3 days.
We work with any phone system.

12. Easy, right?
Now let’s find out about you.