For most freelance creatives and consultants, selling is like Dante's Ninth Circle of Hell. (I'm Jewish, we don't even believe in hell, and I hate selling.) I mean, only 1 in 9 people is a natural salesperson; the rest of us find it deeply awkward. And when it doesn’t work, it feels a lot like rejection, which brings emotional pain. So let’s equip ourselves with better selling tools, shall we?

1. A presentation
for freelancers
SELLING,SELF-PROMOTION
&PORTFOLIOS
TIFFANY MARKMAN’S
CREATED FOR SAFREA
MARCH 2021

2. SALES.
BLERG.

4. 1IN9
PEOPLE IS A NATURAL SALESPERSON

6. WENEEDBETTERSELLINGTOOLS.
LET’S GO GET THEM. TOGETHER.

7. SEENS
UNSEENS

8. [Don’t worry; this’ll be in the PDF you get.]
The seens are the things that
actually happen; the unseens are
the filters, viewpoints, and values
that colour the experience of the
sales interaction.

9. YOUCAN’TKNOWWHATYOUDON’T
KNOW.
BUT YOU CAN PREP.

10. YOU CAN SAY…
[Don’t worry; this’ll be in the PDF you get.]
"Thanks for taking the time to talk
with me. In the next few minutes, I
hope to learn… Based on our chat
I’ll… And by the end, my intention
is… How does that sound?"

11. SALESFEELSYUCKY.

12. TO
FOR

13. TAKING
GIVING

14. GIVEAWAYYOURI.P.

15. [Don’t worry; this’ll be in the PDF you get.]
To have a masterful sales conversation,
it’s important to work hard to develop
both comfort and authenticity. If you’re
uncomfortable asking for money,
requesting a commitment, or handling
objections… practise like crazy.

16. PERSIST.
BUT DON’T STALK.

17. 7
EXPOSURES BEFORE MOST PEOPLE WILL TRY SOMETHING NEW

18. UNLIKE IN RELATIONSHIPS,
A NO IN BUSINESS DOESN’T MEAN
“NO FOREVER”

19. IT MEANS
“PERSUADE ME”,
OR “I’M NOT READY”,
OR “I’M NOT COMFORTABLE ENOUGH”.

20. DON’TTALKTOOMUCH.

21. ASKBETTERQUESTIONS.
SO THAT YOU CAN ANSWER THE IMPLICIT “WHAT’S IN IT FOR ME?”

22. YOU CAN…
[Don’t worry; this’ll be in the PDF you get.]
Tell and show and reiterate the
value your prospect can get
from your offer, product, service,
etc.

23. FLIPTHEAGENDA

24. USESTRONGLANGUAGE.

26. LIKE THIS:
[Don’t worry; this’ll be in the PDF you get.]
- Imagine
- Successful
- Decisive language, like “Definitely,”
“Certainly,” and “We can do that”
- Risk-reversal language, like “We offer
a 30-day free trial.”
- The prospect’s name

27. 3
KINDS OF SALES PITCH YOU COULD TRY

28. Lettersof
Introduction(LOIs)

30. Warm email prospecting

31. Custom
LinkedIn
messages

32. SELF-PROMOTION

35. A.B.S.P
“ALWAYS BE SELF-PROMOTING.”

36. “LEARNEDFALSEHUMILITY”
- MARGO AARON

37. IFYOU'RESELLING,SELL.
IFYOU’RENOTSELLING,DON’TSELL.

38. SELF-PROMOTION
ISANATTITUDE.

39. RE-FRAME “SELF-PROMOTION” AS:
[Don’t worry; this’ll be in the PDF you get.]
The ability to tune into what
people want…
…and then give them the
opportunity to have that thing.

40. #NACHES

47. P.S.
DON’T RACE TO THE BOTTOM.

49. LET’S
TALK
PORTFOLIOS.

50. IDON’THAVEONE.

51. 2
REASONS

52. 6-8
DIFFERENT JOBS PER WEEK

53. 46
WEEKS A YEAR

54. AND…

55. SOHERE’SWHATIDOINSTEAD…

58. OLD
GOAT

59. #NEWBIE

60. TRANSITIONING?

61. COMMON CHOICES:
[Don’t worry; this’ll be in the PDF you get.]
- Dropbox
- Google Drive
- Your website
- A PDF
- 3rd party portfolio sites:
- Contently — for writers, journalists, and content
creators
PortfolioBox — for designers, photographers, and
artists
CarbonMade — for illustrators, animators, and
architects
Behance — for graphic designers, illustrators, and
UI/UX specialists

62. HOWMUCHSHOULDGOIN?
AIM FOR VARIETY, RANGE, AND RECENCY. ALSO: BEST WORK. OBVS.

63. SOMECREATIVESKEEP2VERSIONS…

64. SALES?

65. QUESTIONS?

66. THEEND