Join UK Pardot Consultants: Tom Ryan and Tom Hayward, as they provide a comprehensive overview of Pardot landing pages and their top reasons for building them in Pardot. “But Pardot landing pages are limited” - Not true. As well as debunking this myth, you’ll also learn: - Why your landing pages should be hosted in Pardot - The benefits and added functionality - Tips on building landing pages in Pardot - Increase conversions with Engagement Studio - Working with replicable templates - Steps to Being a Landing Page Wizard

1. Macram’s Top Reasons for
Building Your Landing Pages in Pardot
Pardot Topical Office Hour
Pardot Customer Success Team with
special guests MacramDigital.co.uk
Clare Kelly Tom Hayward Tom Ryan
Pardot Macram Macram

2. Forward-Looking Statements
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief,
any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual
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delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Agenda
Why Your Landing Pages Should be Hosted in Pardot
Benefits & Added Functionality
Best Practice Tips for Landing Pages
Working with Replicable Templates
Next Steps, to become a Landing Page Wizard!
1
2
3
4
Session is being recorded and will be posted on Success Community here
Chat in Questions in GoToWebinar panel
5

4. Introducing...

5. Who we are
6 Years cumulative experience… and counting.
View the Macram
service deck

6. Why Your Landing Pages Should be
Hosted in Pardot

7. What are landing pages?
How you might use landing pages - CMS, 3rd party platform
Options in Pardot - stock template or layout template
Import layout from URL vs custom coded template
Read More about custom landing
pages

8. Benefits & Added Functionality

9. Look the part
Read More
about landing
page design

10. Mobile ready

11. Custom functionality
Parallax Animation
Scrolling forms
3D carousel

12. Automation rules and reporting based on landing pages

13. Best Practice Tips for Landing Pages

14. #1 Multivariate testing

15. #2 Embed videos into templates to keep prospects engaged

16. How easy it is to swap the video in the landing page editor

17. #3 Integrate your 3rd party tools
E.g Olark chat
Other popular tools:

18. #4 Think about the detail: Use Favicons for brand continuity
<link rel="shortcut icon" type="image/png" href="@YOUR URL TO FAVICON IMAGE@">

19. - Utilise page views as a ‘Trigger’
in the Engagement Studio.
- Treat viewers of the page
differently to those who didn’t
engage at all.
- Look at the reports, did an
excessive number of prospects
view but not convert?
- These insights can contribute
towards optimising conversion
rates.
#5 Increase conversions with the Engagement Studio
Read More about landing page functionality
in the Engagement Studio

20. Working with Replicable Templates

21. Working with Replicable Templates
No code needed

22. Working with Replicable Templates
Content regions
Read More
about content
regions

23. Working with Replicable Templates
Naming conventions

24. Steps to Becoming a Landing Page
Wizard!

25. Steps to Becoming a Landing Page Wizard
1. Use custom coded landing pages rather than third party tools or stock templates - Save time
logging in to different platforms by keeping everything within Pardot
2. Multivariate Testing - Show off your landing page skills to your team using real data
3. Maintain brand consistency - Show off your technical skills with knowledge on Favicons and
landing pages that match your website design
4. Integrate 3rd party tools with your page - Upgrade your pages with external tools
5. Make it Responsive - Optimise conversions by allows prospects to use their smartphones
6. Utilise video to increase conversions - Keep audiences engaged
7. No coding required once a template is built - Save time, stress and headaches with quick and
easy to amend, replicable landing pages

26. Contact Macram:
t: 02392 007 516
e: tom@macramdigital.co.uk
w: www.macramdigital.co.uk
We help with:
- Pardot strategy & automation plan
- Landing page development
- Pardot support
- Audit/training
A handful of companies that we’ve helped:
Q&A View the Macram service deck

27. Questions?

28. Pardot Success:
- Talk to us everyday* (*nearly)
- Training
- Best Practice Webinars
- Success Community

29. Register for Training on Landing Pages
View on Calendar (next week)

30. Access our Calendar in Pardot Help Drawer
Register today at www2.pardot.com/advocates

31. Pardot Success Community
CONNECT COLLABORATE LEARN
www2.pardot.com/community

32. Connect with us in August and win!
Visit our Community to learn more: www2.pardot.com/SCCK
To enter...
Join & Comment or Post August 1 - 31
For a chance to win a Go Pro Camera
Sweepstakes open to individuals in the US, Canada, UK, Ireland, Netherlands, or New Zealand
Download Official Rules to learn more: www2.pardot.com/SCSweepstakesRules
Active Members
Will Win a Go Pro
3

33. Learn Pardot & Get Pardot Certified
Pardot.com/training

34. Submit your Ideas
Let Product team know what you would like!
www2.pardot.com/ideas

35. Landing Page Resources

36. Great article on Content Regions!
Read on Macram’s site here

37. Great article, step-by-step!
jennamolby.com

38. Get Design tips from Clare!
Watch Webinar here

39. Watch Webinar here

40. Connect with us in August and win!
Visit our Community to learn more: www2.pardot.com/SCCK
To enter...
Join & Comment or Post August 1 - 31
For a chance to win a Go Pro Camera
Sweepstakes open to individuals in the US, Canada, UK, Ireland, Netherlands, or New Zealand
Download Official Rules to learn more: www2.pardot.com/SCSweepstakesRules
Active Members
Will Win a Go Pro
3