Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pardot presentation

493 views

Published on

This Presentation provides a brief introduction to Pardot’s form, Landing pages, the difference between Visitor and Prospects, list creation, Automation rules, Segmentation rules, Dynamic list, Completion actions.

Published in: Marketing

Pardot presentation

  1. 1. Nitin Gupta Salesforce Administrator - Pardot @Nitinsfdc
  2. 2. A LOOK INSIDE THE STRUGGLE FOR POWER TERRITORY & RECOGNITION
  3. 3. pardotclientadvocate@salesforce.com
  4. 4. Pardot Objective
  5. 5. Creating Pardot Lists
  6. 6. Segmentation Rules
  7. 7. Automation Rules
  8. 8. Dynamic Lists
  9. 9. Taking it a Step Further Autoresponders Dynamic Content Completion Actions A/B Testing
  10. 10. A/B Testing Consider Testing: • Subject Line • Design • Sender Expert Tip • 50 characters or less – shorter is better • Avoid using SPAM words (e.g., “free”)
  11. 11. Autoresponders Consider Sending For: • E-Book download • Webinar registration • Event registration Expert Tip • Use Dynamic Content to showcase targeted offers
  12. 12. Dynamic Content Consider: • Email Offers • Name • Location Consider Targeting By • Job Title • Industry • Time • Prospect vs. Customer
  13. 13. Completion Actions • Consider TheseActions: • Email opened • Email clicked • Action toTake • Assign to rep • Add to ‘engaged list’ for further actions • Add to nurture program • Remove from email send list Add to list + Assign to Sales rep Expert Tip • 1-2 clear CTAs • Under 750 words • Short sentences and paragraphs
  14. 14. Completion Actions
  15. 15. Demo Create Foam and Completions Actions
  16. 16. Created Foam and Completions Actions
  17. 17. Questions?

×