2. Context
Cambodia heals its wounds after a long civil war which ended
in the early nineties and has destroyed the education system
and schools. Nowadays, it is one of the poorest countries in
South-East Asia: a third of the population is living below the
poverty threshold and half of the population is under 25.
Education is not very developed with few resources, leading to
a lack of infrastructures and qualified teachers.
Since they cannot afford their children’s scholarship and are not
aware of the importance of education, many families withdraw
their children from school and even send them to work for some
of them.
This is what is happening in the villages located in Angkor
archeological park, where most of the families are very poor
and there is only a few schools, among which Bayon School.
3. Who are we?
Known under the name of Ecole du Bayon or
Bayon School, our association is registered in
France as « SEP (Soutien à l’Ecole de la Pagode)
du Bayon » and in Cambodia as the NGO « Bayon
Education & Development ».
4. Our mission
To provide education to the underprivileged children and youth living in the Angkor
temples area and the nearby villages.
5. Our activities
Bayon School is running two main activities:
• The primary school, which enables around 250 children to
study for free and since 2007, a students follow-up: we support
around 130 former primary school students in public secondary
schools, and even to university for some of them.
• Bayon Pastry School, a vocational training open since
september 2014, which can welcome for free up to 20
underprivileged young Cambodian women.
6. The primary school
A quality education
The primary school welcomes around 230 children
from grades 1 to 6, which is the complete primary
school cycle in Cambodia. The teachers follow the
national education program, with Khmer, mathematics,
geography, history and morale lessons. To complete
this program, we also provide:
• A one hour English class per day from Grade 2
• Arts and sports activities
Our primary school also includes a kindergarten class
with 19 children.
7. Bayon Pastry school
• The pastry school strictly selects and trains for free up to
20 underprivileged young women. The training lasts 11
months, including 4 months in internship.
• The students learn pastry in a professional environment,
with quality equipment. They are also given
complementary classes such as English, mathematics,
IT, personal development, etc.
• They are all accommodated in the school for free and we
take care of their bicycle and school material.
The vocational training
Bayon Pastry School 1st intake graduation
ceremony in July 2015
8. Headcount (2016-2017 school year)
250 children at primary school
121 « follow-up students » in public
secondary school
17 higher education students,
9. Our new project
Bayon Sales Academy
Developing an accelerated and scalable
sales training in Cambodia and worldwide
10. Vision
To offer a fast and free sales training
to motivated and unskilled young people.
A sustainable model around the world in
partnership with local and international
companies contributing to train their
salespeople of tomorrow.
11. A solution to the Cambodian labor
market
20% of the population lives below the
poverty line
Unemployed young Cambodians have
difficulties to find stable employment
Strong commercial trainings exist but
are not accessible to all
Businesses in Cambodia struggle to
build competent sales teams
BAYON SALES SCHOOL
12. The future label "International &
Accelerated Sales Academy (IASA)"
A « quality »
label
Schools accepted
according to specific
criteria: social
enterprise, business
plan, program ...
Training that meets
the expectations of
local populations and
business partners
A global
positive vision
Being labeled is
collaborating with the
network of schools
and partner
companies to develop
the model
Every solution in open
source training on a
common web platform
An
international
community
The network offers
opportunities (e-
visibility,
communication, jobs,
mutual aid, innovation
...)
Solutions circulate
quickly within a strong
network, notably
through school
exchanges
13. Key data
Training
BtoB / BtoC / Street
sales alternately
Selection
Motivation, Test,
Interviews
Number of
students
15 per session
Students
Without qualification
and / or failure at
school, without
income, 20 to 30 years
Launch budget
30 000 €
Duration
3 months
+ + Post-
training
support by a
sponsor
Number of
sessions
3 per year
14. The program
Common Base
Training on
point of sale
On-the-job
training
1st month
2nd
month
3rd month
Behavior
Presentation
Handling objections
The argumentation
Sales techniques
Practical and 1 week
conclusion
Street
sales
BTOC BTOB
15. Financing needs to build the model
Step 1 : 5000 €
Step 2 : 10000 €
Step 3 : 15000 €
0
2000
4000
6000
8000
10000
12000
14000
16000
Step 1 : project launch Step 2 : implementation of the model Step 3 : year 1
Jan-Mars17
- Partnerships
- Business
Development
- Development of
the program
Mars-Sept 17
- Communication
- Recruitment
- Purchase of school
supplies
Sept 17-Sept18
- Events
- Teacher Salaries
- Fixed charges
16. Objective : financial autonomy in year 3
7000
10000
3000
5000
15000
5000
0
2000
4000
6000
8000
10000
12000
14000
16000
Year 1 Year 2 Année 3
Income source (in euros)
Donations
Seminars
Employers contribution
17. Dev. project
team
Partership
development
Program
development
Dev. Local
partnerships
and customers
Student
recruitment
Construction
Purchase
of school
supplies
Session 1
Dev. A label for
accelerated sales
program
Building a team to
open a school in
Paris
Dev. A school
exchange
program inside
the label network
Open the 2nd school
Building a team to open
a school in Pnom Penh
Open the
third school
Forecast 1 mid 2018:
45 trained Cambodian students
10 Cambodian partners
4 French partners
Forecast 2 MID 2019:
90 Cambodian students trained
45 trained French students
15 Cambodian partners
6 international partners
Retro-planning
October
2016
June
2017
March
2017
January
2017
September
2017
Market research
project definition
Financing
Strategic Committee
Monitoring committee
Teacher recruitment
Methodology
News
Recruitment Financing
Strategy Committee
Monitoring
committee
Construction of
tests and exams
Competition
Conformation of
school premises
Installing a point
of sales
Computers
Notebooks / pens
The first training
session begins
Launch
Expansion
Janvier
2019
Septembre
2018
Janvier
2018
Training references International
partnerships Develop our program in
other NGOs Common web platform
Training references International partnerships Develop our program in other NGOs Common web platform
18. Our organization
The governance of the project is organized around three poles
• A project team
• A monitoring committee
• A strategic committee
With
• Recruitment of a VSI (volunteer international solidarity) in charge of the project based in
Cambodia, supported by an assistant project manager and a trainee.
• The help of similar successful experiences in France (Apprentis d'Auteuil), Algeria (Miftah
Ennajah Sales School), West Africa (Groupe Bel).
19. Project team
Project manager
Program Manager Partnership manager
• Marketing studies
• Educational Tools
• School works and
equipment
• Coordination
• Planning
• Financial and admin.
management
• Search for partnerships
• Monitoring of
partnerships
• Communication
20. Monitoring committee
Vincent Robert
Président de l’Ecole
du Bayon
Ex-sales director of
Procter & Gamble,
Danone and
President Orangina-
Schweppes Int
Samir Tighilt
Entrepreneurship
manager at Apprentis
d’Auteuil
Gaston Albrecht
Project director at
Total
Committee meeting regularly to steer the project and the development and deployment of the program
21. Strategic committee
Frédéric Dalsace
Associate Professor
of Marketing at HEC
Professor at HEC
Business / Poverty
Business Chair
Vera Markl-Moser
Director of
sustainable
development at
Unilever Group
Bruno de
Fougeroux
Sales director at
Danone Group
Committee, meeting 2/3 times a year to analyze the progress and development of the program through
the business model, business development and deployment, governance and project values.
Jean-Marc Guesne
Director Ashoka
France
Multi Contractors
Creator School of
Sales Bel Africa /
Asia
22. Contacts :
Vincent Robert
President of the NGO
vincent.robert@ecoledubayon.org
Chloé Marty
Project manager
sales@ecoledubayon.org
Thomas Osmont
Project officer
osmont.tom@gmail.com
