17. Growth trend and affecting factors
Positive Growth
Economic Factors Social - Cultural Demographic
18. Industry Analysis
Disrupting the industry structure
Elimination of boundary between tutors and students
Knowledge sharing society
Win-win situation
Response from players
Cheaper prices
Better quality of the courses
20. Marketing Strategy Overview
Why We Are Lucky
Very accurate marketing and good knowledge of customer
Segmented By Institutions
Inbound marketing – 61% lower in costs
22. Low pricing – Students
Spending same per week as you would for one lunch at Do-
Eat or a Gin & Tonic - 2.5 – 10% of weekly budget.
According to survey students weekly budget is €150-200
Price & Positioning
23. Operational Plan
1° February
Ideation and
Market Research
1° March
Start App Development
15° March
Financing
1° June
First Market Trial
1° July
Start Recruit
Tutors
1° September
Product launch
24. The Future
2018
1 New Uni
2019
4 New Uni and
Representatives
2020
8 New Uni and
Representatives
2021
13 New Uni and
Representatives
25. Balance Sheet
Balance sheet expected in september 2019 after fund raising
Assets
Current Assets
Cash € 30,000.00
Fixed Assets
Fixed intangible assets € 100,040.00
Total € 130,040.00
Liabilities
Longterm Liability € 13,004.00
Equity
VC Equity € 105,332.40
Partners equity € 11,703.60
Total equity € 117,036.00
Total liability plus equity € 130,040.00