5. The Way
Things
Are
The branding & visual identity for the new performing arts
center has yet to be established, although the fundraising team
has met with success using the idea of “celebrating the whole
person.”
B R A N D I N G & I D E N T I T Y
6. The Way
Things
Are
The branding & visual identity for the new performing arts
center has yet to be established, although the fundraising team
has met with success using the idea of “celebrating the whole
person.”
B R A N D I N G & I D E N T I T Y
9. JOHN DIJULIO
C I N E M A T I C E M O T I O N E E R
Client relationship management, narrative development,
audio track guru, and martial arts expert
Our Team
10. JASON ADAMS
Artist
JENNI HUNT JESSAMYN SAXON WILLIAM SHAW TIFFANY SMITH
Graphic Designer Production Manager Engineer User Experience Designer
Team Leaders
A diverse group of process experts empowers us to create exactly what
we need to solve your problems.
11. VISION
Determining the future
BRAND ATTRIBUTES
What does it make you feel?
VALUE PROPOSITION
More than a tagline
MODEL
Determining the context
AREA OF FOCUS
Emphasizing strength
POSITION
Releasing work into the wild
Our Process
15. Our Relationship to
Performing Arts
At the behest of university leadership, we’ve staged, hosted, and
developed a number of programs directly related to the
performing arts.
O U R C A P A B I L I T I E S
17. Tools to
Promote the
Enterprise
We know that you need to show, not just tell
prospective donors why they should participate. We’ll
support you with the multimedia assets you need to
spark interest, or even awe.
V E N D O R C O L L A B O R A T I O N
We’ll team up with Wilson Butler and tvsdesign, along
with any other vendors, to get you exactly what you
need to pitch successfully.
20. THE
BRAND
PROPOSAL
How do you want to be perceived by donors? What do you want
patrons of the center to feel? We’ll help you identify the
emotion, and convey it to your audience.
P R E - V I S U A L I Z A T I O N
24. Identity in Context
Here we leverage the marks and the theme “celebrate the whole person” to
demonstrate how the campaign might be reflected in poster form.
26. Mobile Devices
We know how to take brand assets and optimize them for the mobile experience.
N E X T S T E P S
27. Web Presence
Whether it’s webcams that show live progress of construction or
a behind-the-scenes social media feed to create interest and
excitement for a particular production, we’ve got you covered
when it comes to the Internet.
N E X T S T E P S
28. Mobile Devices
We know how to take brand assets and optimize them for the mobile experience.
N E X T S T E P S
We’re hoping to fill that space with a powerful community anchor, but to do so, you’ve got to get the right team to develop the right tools to make your case.
We think we’re the team to make tools that work for you.
We’ve got extensive leadership and experience
and we’ve got the personnel to realize our ideas.
Vision: what does the future look like, and how do we help to achieve it?
Model: (especially if it’s new) what needs does it fill, and for whom is it relevant?
Brand attributes: what qualities are already associated with our endeavor; what attributes would we like to have associated; what attributes need to be managed away?
Area(s) of focus: we can’t be all things to all people, so what areas of strength that we want to be known for?
Value proposition: this may be perfectly clear to those on the inside, but there’s usually work to do to translate what seems obvious to external constituencies; it’s more than a tagline.
Position: how will our endeavor be viewed within the competitive landscape; what positions do we already own; what positions are owned by others?
We iterate. We try things on. We develop and expand.
We don’t make rookie mistakes. We figure out how every asset in a system needs to connect to other assets, so the tools we produce are part of a cohesive whole.
We’re used to people being surprised at what we can do, but we don’t take it personally. Just know that you’ve got a multi-million dollar media enterprise at your disposal.
Performing arts are particularly near and dear to our hearts. Every member of our team has a personal love for the perfoming arts, so we know how to make your story sing.
Our film work has been syndicated on commercial television, broadcast regionally and nationally on PBS, the Discovery Networks, Turner and (soon) the BBC and it has been recognized by, the New York, Chicago and Venice Film Festivals.
Among other awards, we’ve collected the Gold Medal at the New York Festivals, the Crystal Heart at the Heartland Film Festival and a 10,000 dollar prize, and received a nomination for Directorial Achievement by the Directors Guild of America.
We know that you’ve got a challenge ahead of you. We know that you’re going to need to go in some homes and show donors why participating in this venture is so exciting. We’re eminently qualified to help you do that.
In addition to film work, we produce a variety of high-end educational materials with accompanying websites and interactive elements. These materials have been successful because we have been distributed to higher education and commercial venues like Home Depot, Walmart and Dow Chemical. Despite six figure budgets, these projects have been universally profitable.
We write, design and produce the magazine for the College of Business and generate the promotional microsites and print material for the College’s Executive programs –which are the University’s most lucrative distance education efforts. We also handle a million dollar multimedia campaign for the National Highway Traffic Safety Administration. In that campaign we create media and design and coordinate its placement on television, movie trailers, radio, and web. Research by the Center for Advanced Public Safety at the University of Alabama tells us the campaigns have been particularly effective among the target demographic.
If you look at 100 logos
The door to the performing arts center is literally a portal to entertainment. Offices, loading docks, and every alcove in the building should help sustain the feeling of excitement and connection.
Show posters are your ambassadors out in the community. They draw the viewer in, and invite and entice the community to come feel big feelings.
In 2016, it’s essential to have a seamless mobile web presence. Your audience expects to be able to use their phones and tablets as a brand touchpoint, and we can make that happen.
Once people become invested in your brand, they’ll want to participate in your vision. A good website gives them access to do so. That website will eventually become a major brand tentpole, allowing people to buy tickets, learn more about production, get behind-the-scenes access, and participate in social media efforts.
In 2016, it’s essential to have a seamless mobile web presence. Your audience expects to be able to use their phones and tablets as a brand tWouchpoint, and we can make that happen.
