Social media is the perfect platform for the innovative marketers who knows the significance and benefits of personalised marketing.

1. Social Media Scales the
Personalised Marketing

2. Social Media Scales
 People love attention, personification and customised
services, they always expect something personal and
especial from a brand lest they overlook it. With the
changing perception of consumers, their buying behaviour
and a paradigm shift in the world of marketing and
advertising a marketer must understand the growing need
of personalised/customised marketing. No one would like
to put on high-end jeans unless it gives perfect fit along
with the style. The value of the brand alone cannot lure an
individual to purchase it, the brand should also be ready to
fulfil one's need, absolutely personal and exclusive.

3.  The advent of social media not only transformed the
communication but this highly interactive medium gave
a new definition to marketing and Public Relations
(PR). Among millions of postings on social media
channels one is compelled to click only the few.
Depending upon the needs, interests, aspirations, age,
education, occupation, upbringing and the purchasing
power one invest her/his time searching the relevant
products and services on Facebook, Twitter,
YouTube, Linkedin and many more.
Social Media Scales

4.  Therefore marketer need to develop personalised
marketing for the target audience. Remember! If you are
making strategies for your brand then always ensure
customised strategies for every channel to leverage the
personalised marketing activities. Make your tailored
content more interesting and interactive with the right
proportion of theme based text, images, photographs
and videos using a great blend of designs and colours.
Social Media Scales

5.  These days, an organisation can garner substantial
information about the target audience very smartly and
easily. On different social media sites people are liable to
provide their basic personal information in the profile.
After going through these profiles, the marketer can easily
assess the demographic details and socio-economic status
of a prospective customer. Moreover, a detailed evaluation
of their posts help in decoding the socio-psycho behaviour
of a person. Personality attributes like taste and
preferences, hobbies, buying habits and inclination towards
particular brand.
Social Media Scales

6.  A marketer must maintain a database of the collected
profiles before drafting strategies for Personalised
Marketing. Although, this unconventional marketing
approach is time consuming and requires lots of sincere
efforts, but running in the flocks can never bring desired
gaze and attention. Blessed with the merits of social
media and vast reach of the internet, Personalised
Marketing is the most convincing approach of today's
entrepreneurs that not only connect them with their target
segment but it optimise well one's marketing and PR
budget in achieving the desired Return on Investment
(ROI).
Social Media Scales