This document summarizes the top 10 lessons on content marketing from an article published by the Content Marketing Institute. It highlights that there is no single solution for content marketing and strategies must be tailored to the audience. It also notes that content marketing can help level the playing field for small businesses that may be more agile and in touch with their markets. Coordination across marketing departments is important as more content distribution channels emerge.

1. Top 10 Lessons on Content Marketing
By:
818
Group

2. It's
difficult
to
stay
on
top
of
marke;ng
changes
and
be
aware
of
all
current
best
prac;ces
when
you
have
your
own
business
to
run
and
manage.
For
that
reason,
818
Group
is
your
marke;ng
expert,
giving
you
a
resource
to
turn
to
for
addi;onal
insight
and
marke;ng
guidance.
818
Group
also
provides
informa;on
about
important
white
papers
and
ar;cles
they've
read
so
that
you
benefit
as
well.

3. “The
Top
10
Content
Marke1ng
Strategy
Lessons
from
the
Last
15
Years” was
recently
published
by
the
Content
Marke;ng
Ins;tute
and
is
highlighted
by
818
Group
here:
www.818group.com/ar.cle-­‐highlight-­‐top-­‐10-­‐lessons-­‐
on-­‐content-­‐marke.ng

4. There Is No Silver Bullet
While
many
SEO
and
online
marke;ng
companies
might
claim
that
they
have
the
magic
formula
for
genera;ng
traffic
and
leads,
content
market
should
be
tailored
to
your
audience.
The
right
content
marke+ng
tool/company
should
provide
feedback
and
recommenda;ons
unique
to
each
client.

5. YOU CAN PLAY OFFENSE OR
DEFENSE. Deciding, first and foremost, if
your company is a “defensive specialist”
or an “offensive specialist” will help you
determine the right messaging to deliver
to your audience.

6. Content Marketing Is the Great Equalizer
Content
marke+ng
is
actually
an
area
where
small
companies
can
win
as
they
are
oOen
more
agile,
in
touch
with
their
market,
and
personable
–
all
keys
to
a
successful
content
marke;ng
strategy.
818
Group’s
Rainboost
is
the
stone
in
young
David’s
sling.

7. You
don’t
have
to
be
on
all
pla?orms.
Pick
the
channels
and
sites
that
work
best
for
you,
and
work
to
dominate
them.
Subscribers
rule.
Readership
is
great.
Subscrip.ons
are
even
beBer.
Work
on
increasing
the
number
of
people
who
ac;vely
subscribe
to
your
content.
Coordina.on
is
Cri.cal.
As
there
become
more
and
more
outlets
to
publish
marke;ng
content
through,
it
becomes
increasingly
more
important
that
all
marke;ng
departments
and
efforts
are
closely
aligned
and
carefully
integrated.

8. Read
more
and
comment
by
visi;ng
www.818Group.com
and
click
on
“Ac;on
Target
Journal”
- OR -
Get
there
directly
at
www.818Group.com/ar+cle-­‐highlight-­‐top-­‐10-­‐
lessons-­‐on-­‐content-­‐marke+ng