The planned utilization of digital marketing to reach masses undoubtedly helps start-ups acquire more customers and climb sharply in the business.

1. Start-ups Growth with Digital Marketing by
Nitin Khanna
The planned utilization of digital marketing to reach masses undoubtedly helps start-ups
acquire more customers and climb sharply in the business. Two facts of utmost importance to
be kept under consideration, while marketing a start-up are:
 Great products alone can never be enough to succeed.
 Marketing alone cannot make crap product a success.
Start-ups need to build their brand’s identity to become fast paced in this competitive world. It
is a well-known fact that start-ups have inadequate workforce and tight budgets to focus on
marketing side. They are much more concerned about establishing the business at first by
neglecting the marketing part. This approach of start-ups can be detrimental for their
business’s health.
Digital marketing can help them drive leads, build brand awareness, endorse the company and
promote online sales. Digital marketing is the organic way of promoting the business without
incurring large amounts of money. It can do a lot with sharp and less targeting leading to less
wastage.
Reasons for start-up entrepreneurs to go with digital marketing
 Affordable and cost-effective

2.  To Increase their visibility
 To position company or business
 To boost customers engagement
 To create brand’s awareness
 To improve online conversions
 To track return on investment
 To build trust and credibility
 To increase leads
 To promote sales
 To influence customers purchasing decisions
Digital marketing services
Services provided by digital marketing include all tools and strategies that are required to
maximize marketing, awareness, conversions and sales. These are:
 SEO (Search Engine Optimization): SEO deals with increasing traffic from free, organic,
natural or editorial search results on search engines. It helps in increasing brand’s online
visibility and putting brand in front of the potential audience at right point and on right
channel.
 Content marketing: When a unique, creative and innovative content is combined with
search engine optimization and best practices in social media, then it becomes a killer
combination to attract and engage target audience. Top quality digital content
convinces customers to take desired action as it is creatively tailored to solve their pain
points.
 Social media marketing: It combines traditional marketing, social media and search
marketing to promote the business. It enhances search engine ranking and direct
website traffic. Gaining attention through Social media is the primary motive of social
media marketing.

3.  Email marketing: Adding email marketing to an integrated online marketing program
can work well to deliver a customer-centric program.
 Digital advertising: To reach beyond the existing networks and tap into highly targeted
audience, online advertising can be relied upon.
 Promotions and contests: A unique promotion or contest can revive the existing
campaigns, as every digital marketing program requires boost at a certain point in its life
cycle. Customer-tailored promotions can have high potential of increasing the
conversion rates.
 Digital analytics: Specific detailed program reporting and analysis can determine the
effectiveness of digital program. Providing full web store Key Performance Indicators
(KPI) and web store traffic analysis report is also one of the services of digital marketing.
It is difficult to imagine the success of a business without digital marketing today. Many start-up
entrepreneurs failed badly because of their inability to reach their target market. Even the
winning product may flop if not choosing the right marketing strategies. With regular

4. monitoring of digital marketing program business can enjoy great revenues in quite a little time.
So, it is an essential for a business!
For the Latest Digital Marketing Trendsand Strategies by Nitin
Khanna, Visit http://www.nitinkhanna.me