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Bo Burnham is exultant to announce the release of his poetry book, Egghead: Or 
you can’t survive on ideas alone, today: 1st October 2013. It’s essentially 240 
pages of deep, comedic poetry that makes you comprehend the meanings, laugh 
and then question why you just laughed at something so morbid – his poems are 
enticing, elaborate and almost brutally honest with the reader which is what 
hauls you in and keeps you reading. 
Bo teamed up with Chance Bone, (artist, illustrator, friend) to create this unique 
book of surprisingly mature and excruciatingly truthful insights – it ranges from 
rather morbid topics such as: break ups, religion, suicide and death to cheerier 
subjects like romance, self confidence, a dogs perspective and farts. The idea is 
that you can experience Bo in the comfort of your own home, it’s also to get 
himself out there, though he has already been named one of the ’50 comedians 
you should and will know’ by Vulture. 
Bo’s poetry attacks real issues, especially in the media; this helps him relate to 
the audience – the poems have them laughing but also keeps them highly aware 
of real world problems such as: ‘body image and self esteem issues.’ He mentions 
that unless the material produced in the way he’s done it is worth it, younger, 
internet raised audiences are ‘going to get bored’ – it’s why this book is so 
unique. 
There’s also the fact that it’s actually a book – it’s not a video or an audio clip – 
it’s fine, genuine literature – even if the overall concept is sometimes a little 
crude. 
Bo describes his poetry book as a collection of ‘sort of adult Shel Silverstein 
poems’ (American poet, singer-songwriter, musician, composer, cartoonist, 
screenwriter and author of children books - September 25, 1930 – May 10, 1990) 
– even going as far to say that Burnham is the new Shel Silverstein, this is 
because their general ideas contrast – although they have a similar writing style 
and an even similar illustration style – Bo’s work is definitely not for children. 
Egghead is an ‘anti-intellectual’ metaphor directed at people who are considered 
‘out-of-touch’ with ‘ordinary people’– in British slang, Egghead is the same as 
‘boffin’ which is also the equivalent of calling someone a ‘nerd’ – this is quite a 
clever play on words on Bo Burnham’s behalf – the title of the book itself easily 
explains the types of poems and subjects you expect to find in the book without 
actually having to open it. 
Bo came up with the poetry when he was still writing for ‘Zach Stone is gonna be 
famous’ – his MTV reality show – he’d go to a coffee shop and write whatever 
came to mind, he had a large collection of poems and after sorting through them, 
picking out the ones he thought would attract or would be worthy of the publics 
attention, he transferred them in to a book of poetry – which is Egghead, he 
mentions that he hopes ‘it’s a fun, weird and whimsical collection of things which 
are hopefully reflective of things people enjoy in my act…’
Task 6 promotional Attempt 1

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Task 6 promotional Attempt 1

  • 1. Bo Burnham is exultant to announce the release of his poetry book, Egghead: Or you can’t survive on ideas alone, today: 1st October 2013. It’s essentially 240 pages of deep, comedic poetry that makes you comprehend the meanings, laugh and then question why you just laughed at something so morbid – his poems are enticing, elaborate and almost brutally honest with the reader which is what hauls you in and keeps you reading. Bo teamed up with Chance Bone, (artist, illustrator, friend) to create this unique book of surprisingly mature and excruciatingly truthful insights – it ranges from rather morbid topics such as: break ups, religion, suicide and death to cheerier subjects like romance, self confidence, a dogs perspective and farts. The idea is that you can experience Bo in the comfort of your own home, it’s also to get himself out there, though he has already been named one of the ’50 comedians you should and will know’ by Vulture. Bo’s poetry attacks real issues, especially in the media; this helps him relate to the audience – the poems have them laughing but also keeps them highly aware of real world problems such as: ‘body image and self esteem issues.’ He mentions that unless the material produced in the way he’s done it is worth it, younger, internet raised audiences are ‘going to get bored’ – it’s why this book is so unique. There’s also the fact that it’s actually a book – it’s not a video or an audio clip – it’s fine, genuine literature – even if the overall concept is sometimes a little crude. Bo describes his poetry book as a collection of ‘sort of adult Shel Silverstein poems’ (American poet, singer-songwriter, musician, composer, cartoonist, screenwriter and author of children books - September 25, 1930 – May 10, 1990) – even going as far to say that Burnham is the new Shel Silverstein, this is because their general ideas contrast – although they have a similar writing style and an even similar illustration style – Bo’s work is definitely not for children. Egghead is an ‘anti-intellectual’ metaphor directed at people who are considered ‘out-of-touch’ with ‘ordinary people’– in British slang, Egghead is the same as ‘boffin’ which is also the equivalent of calling someone a ‘nerd’ – this is quite a clever play on words on Bo Burnham’s behalf – the title of the book itself easily explains the types of poems and subjects you expect to find in the book without actually having to open it. Bo came up with the poetry when he was still writing for ‘Zach Stone is gonna be famous’ – his MTV reality show – he’d go to a coffee shop and write whatever came to mind, he had a large collection of poems and after sorting through them, picking out the ones he thought would attract or would be worthy of the publics attention, he transferred them in to a book of poetry – which is Egghead, he mentions that he hopes ‘it’s a fun, weird and whimsical collection of things which are hopefully reflective of things people enjoy in my act…’