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Analytics in True Digital
Thatchaphon Kaeosuriya
AI Expert/Data Scientist
True Digital Group
thatchaphon.kae@truedigital.com, thatchaphonkaeo@gmail.com
(66)8-19560586
2
Content
1. Our Data
2. Problem
3. Our work
Introduce Myself
Thatchaphon Kaeosuriya(เสือ, Tiger)
Statistics(Insurance) : Chulalongkorn University
Al Expert/Data Scientist(Convergence)
Hobby : Photographer, Aerobics, AKB48
4
Thatchaphon Kaeosuriya
5Analytics in True Digital
What we do?
Thatchaphon Kaeosuriya
6
What we do?
Thatchaphon Kaeosuriya
Analytics in True Digital
7
Data?
Thatchaphon Kaeosuriya
Analytics in True Digital
Analytics
8
Data?
Thatchaphon Kaeosuriya
Analytics in True Digital
Analytics
True Point, True Card
9
Problem in Data?
Thatchaphon Kaeosuriya
Analytics in True Digital
• Data owner and Integration
• Data not perfect
• Various type of data
10
Problem in Data?
Thatchaphon Kaeosuriya
Analytics in True Digital
• Data owner and Integration
• Data not perfect
• Various type of data
11
Problem?
Thatchaphon Kaeosuriya
Analytics in True Digital
• Data owner and Integration
12
Problem?
Thatchaphon Kaeosuriya
Analytics in True Digital
• Integration : 360 Degree customer profile
13
Thatchaphon Kaeosuriya
Analytics in True Digital
Analytics
Data Source I
Owner : Music
Data Source II
Owner : Aom
Data Source III
Owner : Omegu(AKB48 Team B)
14
Query Data
Thatchaphon Kaeosuriya
Analytics in True Digital
15
Thatchaphon Kaeosuriya
Analytics in True Digital
Analytics
Data Source
Owner : Music
Data Source
Owner : Aom
Data Source
Owner : OMegu
Data Scientist
Query
16
Some Data Source have a lot of job
Thatchaphon Kaeosuriya
Analytics in True Digital
17
Thatchaphon Kaeosuriya
Analytics in True Digital
Analytics
Data Source : OK Data Source : OK Data Source : Overload
Data Scientist
Query
18
Thatchaphon Kaeosuriya
Analytics in True Digital
Analytics
Data Source : OK Data Source : OK Data Source : Service Down
Data Scientist
Query
19
Thatchaphon Kaeosuriya
Analytics in True Digital
Analytics
Data Source : OK Data Source : OK Data Source : Service Down
Data Scientist
Query
Front End
20
Thatchaphon Kaeosuriya
Analytics in True Digital
Analytics Sandbox
Data Source Data Source Data Source
Data EngineerData Ingestion
Data Scientist
Query
Front End
21
Thatchaphon Kaeosuriya
Analytics in True Digital
Analytics Sandbox
Data Source : OK Data Source : OK Data Source : OK
Data EngineerData Ingestion
Data Scientist
Front End
Status : Service Down
The others system not down :D
Data Engineer
• Data Ingestion
• ETL
• Admin(Analytics)
• Automate(Data Ingestion)
Data Scientist
• Data Preparation
• Basic Analysis
• Machine Learning
• Report
22
Thatchaphon Kaeosuriya
Analytics in True Digital
23
Problem in Data?
Thatchaphon Kaeosuriya
Analytics in True Digital
• Data owner and Integration
• Data not perfect
• Various type of data
24
Problem? : Data not perfect
Thatchaphon Kaeosuriya
Analytics in True Digital
Customer Name Nickname Province
Nana Okada Naachan กรุงเทพมหานคร
Yuiri Murayama Yuirii กรุงเทพ
Yumiko Takino Yumirin กรุงเทพฯ
Nanase Nishino Naachan กรุงเต๊บ
Yuki Yoda Yoda กรุงเทพมหานคร
Note : All customer name are generated from member of AKB48, STU48 and Nogizaka46(Nanase has already signed
contract with Key Holder(Largest Shareholder of SKE48))
25
Let’s count :D
Thatchaphon Kaeosuriya
Analytics in True Digital
importpandasas pd
cust_profile.groupby([“Province”]).size()
26
Problem? : Data not perfect
Thatchaphon Kaeosuriya
Analytics in True Digital
Province Number of Customer
กรุงเทพมหานคร 46
48
16
48
0
Note : All of number are generated from Nogizaka46, Keyakizaka46, AKB48 and Sweat16!
27
Problem? : Data not perfect
Thatchaphon Kaeosuriya
Analytics in True Digital
Province Number of Customer
กรุงเทพมหานคร 46
กรุงเทพฯ 48
กรุงเทพ 16
กรุงเต๊บ 48
กรุงเทพมหานคร อมรรัตนโกสินทร์ มหินทรายุธยา มหาดิลกภพ
นพรัตนราชธานีบูรีรมย์ อุดมราชนิเวศน์มหาสถาน อมรพิมาน
อวตารสถิต สักกะทัตติยวิษณุกรรมประสิทธิ์
0
Note : All of number generated from Nogizaka46, Keyakizaka46, AKB48 and Sweat16!
28
If you think Image Data is perfect?
Thatchaphon Kaeosuriya
Analytics in True Digital
29
Q : Which picture is out of focus?
Thatchaphon Kaeosuriya
Analytics in True Digital
A
Nana Okada(岡田奈々)
B
Cherprang Areekul
30
Thatchaphon Kaeosuriya
Analytics in True Digital
31
Thatchaphon Kaeosuriya
Analytics in True Digital
Nana Okada face is blurred
32
Q : Which picture is out of focus?
Thatchaphon Kaeosuriya
Analytics in True Digital
A
Nana Okada(岡田奈々)
B
Cherprang Areekul
33
Problem in Data?
Thatchaphon Kaeosuriya
Analytics in True Digital
• Data owner and Integration
• Data not perfect
• Various type of data
34
Problem? : Various type of data
Thatchaphon Kaeosuriya
Analytics in True Digital
35
Our works
Thatchaphon Kaeosuriya
Analytics in True Digital
• Report
• Data Analysis : Tableau
• Machine Learning : Churn, Upsell, xsell
• Automate : Data Ingestion(Engineer), Recommendation System
36
Q&A
Thatchaphon Kaeosuriya
Analytics in True Digital
37
https://drive.google.com/open?id=1knHjPwUCJV1IfEyr34pvMsj
damCND5O9
Thatchaphon Kaeosuriya
Analytics in True Digital

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