2. In media , why might we group or classify
audiences in this manner?
• We do this because, It gives us a rough indication of
the types of people our target audience for media is.
• We can also see what else our social class are
watching/listening too in other areas of media.
• Finally we can make comparisons for each section of
media so we can fit a specific type of person to fit to
each role in media, for example an upper-class radio
station would employ a presenter who is a very clear
well spoken (posh) person. This is because if you had
a lower class person presenting an upper class radio
station there would be content that would not be
appropriate such as slang.
3. How is audience research used in relation to new
media products? (e.g. rating)
• Barb would show us the times/channels that other similar programmes are
on. This would help us decide what times/channels are best to broadcast our
show.
• Audience research such as a rating tells you if viewers are enjoying the
outcome of your work (TV show, magazine etc.) it also can help the company
decide weather to made a second edition/episode.
• TV channels will use exercises such as focus groups and surveys to find out
if they have targeted the correct audience, to find out if they have
broadcasted it on the right channel and to see weather it is worth continuing
the programme etc.
4. Using the classifications table what can you tell us
about your chosen industry, and who your target
audience will be?
• Grade A/B = upper/middle class people aged 20+. I have chosen this target
audience because they are the people who are associated more wealthy.
• I wanted a wealthier target audience because they will have a higher quality
of taste and will go for a product that looks like it has high value. This also
means that in a real life situation where I would have to put this product up for
sale, you could raise the price.
5. List the ways you have aimed your product at your target audience.
Consider content, genre, language used, narrative, visual images,
graphics, fonts, colours etc.
Genre – schedule/informative
Language – English formal ,‟no speech‟ however brief text language
has been used
Visual images – The images were all taken by me and are photos of
famous and well recognised areas in London
Fonts – the font used is „Orator Std‟ I used this because the font has
even spacing between the letters making it very easy to read/very
bold
6. Stereotypical audience member
The target audience I am aiming at is males and females
aged from 20-50 they would be a mix of upper/middle class
people. I have tried to make the avatar look like he's
wearing smart clothes/suit so it is appropriate for my target
audience.
I feel this is my stereotypical audience member because
upper class people who are also wealthy are associated
with wearing suits too work and looking smart. You can
also tell he is made to fit between the age ranges.
7. Conducting a focus group
I did a focus group to try and engage an audience, and
also to get their opinions on whether they liked my
calendar or not.
I then asked them to give me feed back.
The responses I got were mainly positive they said they
“liked how the places are recognisable” also “it looks
well like a calendar” this I would agree with this.
The negative feed back I had was they said that “ it is a
bit flimsy and needed to be printed on higher
quality/thicker paper” this I would also agree with
because at the moment it is very easily creased or
ripped.
This focus group has told me that my calendar has
appealed to a younger target audience than I expected
and has appealed to both genders which I did expect.
Overall I would say there was more positive feedback
than negative however I know have more Ideas for
possible improvements which was the purpose of the
focus group.
