Team 1:
Hà Minh Anh
Đinh Ngọc Gia Bảo
Nguyễn Văn Minh Đạt
Bùi Ngọc Thanh Ngân
Phạm Thị Bích Ngọc
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1. The Body Shop - FOREVER AGAINST ANIMAL TESTING Campaign
2. Dove - REAL BEAUTY Campaign
3. Tiger - UNCAGE Campaign
4. Our Campaign: 21 DAYS TO RENEW YOURSELF
- Facts
- Occasion Truth
- Target Audience
- Characteristics
- Behaviours
- Insight
- Big Idea
- Planning
5. Content
1. Facts
2. Occasion Truth
3. Target Audience
4. Characteristics
5. Behaviours
6. Insight
7. Big Idea
8. Planning
Our Campaign: 21 DAYS TO
RENEW YOURSELF
04
6. Be sure to use the Skin Diagnostic Tool to discover your skin type
and uncover the ideal products to protect and nourish your face.
Beauty is moving away from cosmetics that have been tested on animalsInsight
FOREVER AGAINST ANIMAL TESTING
Brand
truth
The iconic global brand that was first to
fight against animal testing in cosmetics
Customers who seek for natural and healthy beauty products
and are really concerned with the importance of sustainability
7. REAL BEAUTY
You’re more beautiful than you thinkInsight
Make-up seems to be the only way
that makes women more beautiful
Unleashing real beauty, build body
confidence, strengthen self-worth and
empower women all over the world
Brand
truth
Women always look at
their imperfection,
but others don't
8. UNCAGE
Tiger inspires people to "uncage" and pursue their passionInsight
Products bring strong and
fierce feelings to the users
People especially men use beer
when they have events, do
business and special occasion
such as birthday, class union,...
Beer is a common language in the world.
It is international because beer helps
people to connect with each other
and everyone loves beer
Consumer
truth
10. 21 DAYS TO
RENEW YOURSELF
FACTS:
One of the reasons why people usually stay up late at night is they are addicted to
social media such as facebook, instagram… They do not realize the effects it will
cause to their health, like their skin will cover with blemishes, their body will get
heavier or skinnier. Staying up late can decrease the effectiveness of their work but
some people are very busy to finish their tasks in order to meet the deadline.
11. OCCASION TRUTH:
It is that time when we reflect on the year that's
been. What we've accomplished, what we didn't
get done and what changes have come our way.
People are likely to set a New Year's resolution -
a promise that people make for the new year.
Regardless of what resolution you commit to,
the goal is to improve life in the coming year.
21 DAYS TO
RENEW YOURSELF
12. TARGET AUDIENCE:
Age: 18 to 25 years old
Sex: No limit
Location: 6 big cities in VN
21 DAYS TO
RENEW YOURSELF
13. 21 DAYS TO
RENEW YOURSELF
CHARACTERISTICS:
- They are health-conscious people.
- Digital natives who grows on smartphones, social media,...
- They are in a state of constant sleep deprivation due to work or studies pressure,
staying up talking to their friends or S.O and how they manage their time ineffectively.
- These young adults think their appearance are one of the most important attribute
that has an effect on their confident, socializing and work performance efficiency.
They feel like they are judge by it.
14. 21 DAYS TO
RENEW YOURSELF
CHARACTERISTICS:
- They had felt physical or emotional symptoms such as depression, stress or anger
by skipping vital sleep cycles at night. Unstable sleep schedules or biological clock
can damage their relationships with people who surround them.
- They want to go further in study and work but such habit prevents them from having
concentration, positive attitudes and to be in high spirits.
15. BEHAVIOURS:
- Stay up late at night and overslept in the morning
- Delaying works and wait for it to go up to their ears - time managing
- Routinely platforms: smartphone, TV, laptop, desktop and tablet
- They use technical devices 14hrs/week on average
21 DAYS TO
RENEW YOURSELF
16. 21 DAYS TO
RENEW YOURSELFINSIGHT:
I'm an active young adult that is currently living
in the era of social media, where there are not
only more opportunities but also very crowded
and busy. From that I started to develop a not
so healthy lifestyle, sleeping at late hours is
one of those bad habits.
Stay up late at night and oversleep prevent me
to concentrate, easy to loose my temper, affect
my appearance and worse it damages my
relationships. All of the above hinders me from
doing my work well, stops me from achieving
success. I need an effective solution, or more
precisely a motivation that could help me
change this bad habit.
17. 21 DAYS TO
RENEW YOURSELF
Without self-discipline,
success is impossible.
BIG IDEA:
