PM School2015 at ZEO Alliance!

1. STRATEGY
ANALYTICS
COMPETITION
CREATIVITY
CUSTOMERS
RESOURCES
This educational program is intended to both find people with
Product Management talents, and give them all the theoretical
and practical knowledge to jump-start their career.
SEND YOUR CV OR LINKEDIN PROFILE RIGHT NOW AT
BECOME A PRODUCT MANAGER
AT ZEO ALLIANCE!
University@ZeoAlliance.com
PRODUCT
MANAGEMENT
SCHOOL
GET UPON GRADUATION:
PRODUCT MANAGER JOB OFFER
PM CERTIFICATE 01 JUNE - 31 JULY 2015
MON - FRI 17:00-20:00
LEPSE 6-Z (ZEO ALLIANCE OFFICE)
COMPLETELY FREE

2. PRODUCT
MANAGEMENT
SCHOOL
Send your CV/LinkedIn profile at:
UNIVERSITY@ZEOALLIANCE.COM
CURRICULUM
MODULE I.
ONLINE BUSINESS ESSENTIALS
• Traffic
• Funnel
• Convertion rate
• Monetization models
• Metrics
• Simulations
• Differentiation
• Segmentation / Positioning /
Targeting
• Pricing
• Strategies for leadership
• Branding
• Acqusition / Retention /
Development
MODULE II.
MARKETING 101
MODULE III.
WHAT MAKES A PRODUCT
• Business analytics
• Landing page optimization
• Email marketing
• Conversion rate optimization
• Online products case studies
MODULE IV.
PROJECT MANAGEMENT
• Agile workshop
• Creating specifications
• Business communication
workshop
MODULE V.
INSPIRATIONAL CASES
Work on a set of business cases to get expience
and big picture vision from the world-leading companies.
VALUATION
There is an exam after each module that has to be passed
to proceed to the next module. At the end of the program
the "Startup business plan" has to be presented as
a graduation project.
This course requires 15 hours/week of on-campus learning
and 20 more hours/week of self-learning.

3. SLAVA KOLOMEICHUK
Managing Partner,
ZEO ALLIANCE
REY ASTAFICHEV
Marketing Director,
MACKEEPER
IURII DVOINOS
Managing Partner,
ZEO ALLIANCE
ANNA SYDORENKO
CEO,
LOOXY.COM
SERGE SOSNIAK
VP of Business Development,
ZEO ALLIANCE
PRODUCT
MANAGEMENT
SCHOOL
Send your CV/LinkedIn profile at:
UNIVERSITY@ZEOALLIANCE.COM
SPEAKERS
10 MORE
EXPERTS...

4. Anyone who wants to find ways how to grow global technology
startups, lead the product and make a sky-rocket career in IT industry
is welcome.
In only one year you may become an executive in a fast-growing
IT company and we will support you all the way through!
We are looking forward to meeting young talents at the start of their working career,
as well as mature and purposeful individuals that are ready to change their life.
• Junior/middle developers that feel they align better with business goals
• Experienced Marketers, analytics and product managers interested
in IT industry
• Media buyers, business developers from other IT companies
REQUIREMENTS:
UPPER INTERMEDIATE ENGLISH LEVEL (spoken and written)
TECHNICAL BACKGROUND (Math school, diploma in technical disciplines,
technical enthusiast)
1+ YEAR OF WORK EXPERIENCE
PRODUCT
MANAGEMENT
SCHOOL
Send your CV/LinkedIn profile at:
UNIVERSITY@ZEOALLIANCE.COM
PERFECT CANDIDATES
FOR THE PROGRAM
YOUR INVESTMENT
IN THE FUTURE
All participants will earn a ZEO Alliance "Product Manager" certificate.
The most promising candidates will be offered positions at ZEO Alliance.
YOUR WAY TO MAKE A CAREER IN IT WITH ZEO ALLIANCE:
PM SCHOOL
Position Timeframe
PM ASSISTANT TRIAL
JUNIOR PM
MIDDLE PM / TEAMLEAD
PRODUCT DIRECTOR
NEW STARTUP DIRECTOR
2 months
3 months
6-12 months
6-12 months
12-24 months
?

5. WORLDWIDE IMPACT
• Over 1 bln people see our products within a quarter of a year
• Localized versions of our products represented in up to 18 regions
FASCINATING RnD
• Exploring Chinese and other emerging markets
• Hardware investigation
PLATFORM DIVERSITY
We focus on online products with global impact. With our expertise
we are able to build them from scratch and succesfully market.
TECHNOLOGY FOCUSED VENTURE FUND
Send your CV/LinkedIn profile at:
UNIVERSITY@ZEOALLIANCE.COM
ZEO ALLIANCE
WINDOWS / MAC / ANDROID / WEB APPLICATIONS / SERVER SOLUTIONS
Blvd. Ivana Lepse 6-Z
Kyiv, Ukraine
Beresteiska
ADDRESS NEAREST STATION
IVANA LEPSE Blvd
PEREMOHY Ave
HARMATNASt
MYKOLYVASYLENKASt
BERESTEISKA

6. No. This is not a form of internship and all the activities are designed for learning purposes only. In fact, you will not be
allowed to learn any confidential information on ZEO Alliance products.
DO I NEED TO WORK FOR YOUR COMPANY FOR FREE DURING THIS PROGRAM?
Yes. If you feel that you are a good candidate although you cannot meet the program requirements, please send
us a cover letter explaining your case.
CAN I APPLY FOR THE PROGRAM IF I DON'T MEET ONE OF YOUR CRITERIA:
All lectures and discussions will be held in Russian, however a significant part of reading materials will be in English.
WHAT LANGUAGE WILL BE USED IN THIS SCHOOL?
The size of the group is limited to 30 participants. Please note, that after each exam it may become smaller
as some participants will probably fail.
HOW MANY STUDENTS WILL THERE BE IN ONE CLASS?
Yes. Everyone who successfully graduates will be offered an opportunity to continue their career with ZEO Alliance.
DO YOU GUARANTEE THAT I WILL GET A JOB OFFER IF I SUCCESSFULLY GRADUATE FROM THIS SCHOOL?
PRODUCT
MANAGEMENT
SCHOOL
Send your CV/LinkedIn profile at:
UNIVERSITY@ZEOALLIANCE.COM
FREQUENTLY ASKED QUESTIONS