Content marketing is a popular approach involving the creation and promotion of content that is valuable to the audience.

1. ByTeresaVanin
Inbound &Social Media
Marketing

2. Inbound & Social Media Marketing.
What is Content Marketing?
Content marketing is the process of planning,
creating, distributing, sharing, and publishing
content to reach your target audience.As a
business, this tactic can help you improve brand
awareness, boost sales, connect with your target
audience members, and engage prospects and
customers. (Kristen Baker, 2020)

3. Inbound & Social Media Marketing.
Essential questions you
should ask to create a
Content Marketing Plan. Who is my audience?
What is my audience looking for?
When should I publish?
Where should I publish and promote?
Why creating the content?Which is the purpose?
How will I measure success?
Getty Images
Joshua Nite, 2017

4. Inbound & Social Media Marketing.
Content marketing that
could be used for a travel
related website.
 Create Destinations Guides
 Create a travel podcast
 Post Facebook and Instagram stories or others Social Media
 Cover timely news and events
 Partner with influencers
 Make the most of email marketing
 Publish user-generated content, ask to your client to post on your page
TravelQuest Network, 2020
Travel365.it

5. Inbound & Social Media Marketing.
Examples of content
marketing in travel
industry.
1. Lonely Planet
Lonely Planet is a large travel guide book publisher.The story or the Lonely Planet began on 1973 when
TheWheelers published their first travel guide. Over the years it has grown a lot to become a large and
important company on tourism.

6. Inbound & Social Media Marketing.
1. Lonely Planet
Lonely Planet Mobile app with special
content, online blog with inspiration about
trip,YouTube channel with inspirational
videos.
I particularly liked the videos produced by
Lonely Planet for GoPro.
https://www.youtube.com/watch?v=izq6P
wH3VaI

7. Inbound & Social Media Marketing.
Examples of content
marketing in travel
industry.
2. Airbnb
Airbnb began in 2008 when two designers who had space to share hosted three travellers looking for a
place to stay.Today is one of the largest marketplaces for places to stay and things to do. Airbnb is
accessible in 62 languages and across more than 200 country. Promotes connection people-to-people.

8. Inbound & Social Media Marketing.
2. Airbnb
Airbnb online experience, travel guide
with “things to do” andAirbnb
Magazine.

9. Inbound & Social Media Marketing.
Examples of content
marketing in travel
industry.
3. KimKim
KimKim began, with a different name, in 2015 by a team of experienced travel entrepreneurs based in
PaloAlto, California.The purpose of KimKim is organize your trip with the help of local travel expert.

10. Inbound & Social Media Marketing.
3. KimKim
KimKim online blog with
inspirational itinerary,
podcast and traveller video.

11. Inbound & Social Media Marketing.
Examples of
content
marketing in
travel industry.
4. ExpertVagabond
ExpertVagabond is a famous travel and photography blog; borne on 2010 today is one of the most
famous travel blog and count over 5million readers a year.

12. Inbound & Social Media Marketing.
4. ExpertVagabond
ExpertVagabond newsletter,
social media, Instagram page
with good quality photos and
blog article.

13. Inbound & Social Media Marketing.
References:
• Kristen Baker, 2020 ,The UltimateGuide toContent Marketing in 2020 – Available at:
https://blog.hubspot.com/marketing/content-marketing
• Joshua Nite, 2017 ,The 5W’s (and an H)ThatGuideYour Content Marketing Strategy – Available at:
https://www.toprankblog.com/2017/04/guide-content-marketing-strategy/
• TravelQuest Network, 2020, Content Marketing Ideas For IndependentTravelAgents – Available at:
https://www.travelquestnetwork.com/blog/content-marketing-independent-travel-agents
• Lonely Planet – Available at: https://www.lonelyplanet.com/ andYouTube channel
https://www.youtube.com/channel/UCPsil91i8gN0XLIbwl3vqsw
• Airbnb – Available at: https://www.airbnb.co.uk/?_set_bev_on_new_domain=1589553767_ZTcyYjU5ZWEzZGVh and Airbnb
Magazine – Available at: https://www.airbnb.co.uk/magazine
• ExpertVagabond – Available at: https://expertvagabond.com/