2. HELLOMY NAME IS
RobLog
RobLog (Robotic Logistics) is a European Union robotics project
that was created to develop a cognitive and autonomous robot to
unload a variety of goods of different weights and shapes from
chaotically packed environments.
I created and handled all marketing & PR for the project as well as the controlling.
featuring
Teresa Rittel
3. 7.1 RobLog Portal & Website
7.2 Creation of RobLog PR Material
7.3 Publication of Technical and Specialized Articles
7.4 Participation / Organization Conferences, Seminars and
Workshops
7.5 Participation in Targeted Fairs
All marketing & PR activities were contained in work package 7 of
the RobLog Project and included the following activities:
Marketing & PR
6. 7.1 RobLog Portal and Website
* Creation and up-to-date maintenance on website and social
media channels
- Wrote and published content with links to YouTube
Channel "RobLog Reutlingen", LinkedIn Group (RobLog)
and Facebook "RobLog Cognitive Robot"
- Wrote detailed technical info for each work package
with updates of publishable deliverables
- Contact information and links for all partners
- Updated written publications and links
- Updated events with links
- Shot professional photos and
created all print media
STAMP
APPROVALOF
7. 7.2 RobLog PR Material
* Newsletters
- Created and wrote newsletters to keep all interested parties informed
about the project. Interesting topics were featured with the goals being to
generate more interest to subscribers and shares.
- The reach extended to 196 contacts housed in a CRM database.
- When applicable, videos were created and links to the YouTube
channel were embedded in the text.
- The newsletters were sent via an email marketing
program (Clever Reach) for ease of use and better
tracking measures:
- 35% Ave. opening rate
- 18% click-thru rate to posted videos on YouTube
- Shot professional photos and created all print media
8. 7.3 RobLog Publications of Technical and Specialized
Articles
* Trade Magazines
- RobLog was featured in two trade magazines in the 4th
period and an EU Robotics publication:
- RoboticsTomorrow.com "RobLog Industrial Demonstrator:
Entrance for Robotic Logistics" (Online; read by over 277
people)
Copy: Teresa Rittel
- Port Technology International "In Pictures: Past, Present
and Future of Ports" (In print and online)
Copy: Teresa Rittel
- Sparc Robotics "Autonomous Unloading by RobLog"
Copy: Teresa Rittel
9. 7.4 RobLog Conferences, Seminars & Workshops 2014
* Major Conferences and Seminars attended
- IEEE International Conference on Robotics and Automation (ICRA)
2014 Hong Kong
10. 7.5 RobLog Participation in Targeted Fairs
* Organization of on-site booths at the LogiMAT 2012 and CeMAT 2014 fairs
- The RobLog footpirnt at the CeMAT trade show was included in a logistics flow setup, to give
attendees a better visual for how RobLog could be included into a working space.
- The RobLog Industrial Demonstrator was onsite, moving in a looped sequence before a
sample continer filled with coffee sacks.
- Information about the the RobLog Advanced Demonstrator was available via an interactive
touchscreen monitor
- Over 75 contacts were added to the RobLog CRM database
EXHIBITION
ON NOW
The RobLog Industrial Demonstrator
11. Financial
Controlling
• Controller for Reutlingen University’s overall operating RobLog project budget
(1,200,000.00 €)
• Coordinate the preparation of overall annual RobLog project operating budget
(5,500,00.00 €)
• Manage cash flow and payment calendar
• Monitor budget and coordinate data collection for cost analysis.
• Provide oversight and direction to constituents regarding:
- research support activities including the appropriateness of expenditures,
- contract or grant requirements,
- changes in policies and procedures
