Being heard on WhatsApp, twitter and SMS is more technical than it is linguistic. You only have a few words to sell your product, here is how to get it right.

2. Saying a lot of things at once is
just as good as saying nothing at
all.
Don’t promote you Valentine’s
day special and talk about your
upcoming Black Friday event ,
your June in store Competition
and your New line of Furniture
that just came in.
Save that for the newsletter. Just
address one issue.

3. Seeking credibility by giving a long ,
winding & formal introduction of your
offer is pointless.
Just say what you can do for people. If
they need to know more , they will
look you up.

4. Nobody leaves their house to go buy a
product. A product is meaningless on its
own.
Washing Powder sitting in a pantry at
home does nothing for anyone , But fresh
smelling clean clothes give you
confidence.
Hence a benefit from Washing powder is
Confidence. Talk about that.
(Some of the examples given in this slide are a bit
Cheesy but serve to illustrate the point)

5. Say your brand name, product type
and anything else that will get it
recognised on the shelf.
Associate it with the benefit you’ve
just mentioned

6. Now you can go to town with the
praises.
Talk about all that stuff that nobody
really cares about at first, because
now they do.
“Our cereal is fortified with vitamin b2
and comes with high grade fibre “
(but pakuzoti Fortified apo.
Who comes up with this stuff ?)

7. Arousing your customer’s excitement
and capturing their interest without
telling them what to do to satisfy that
interest is the marketing equivalent of
getting stood up
Tell them what to do,
...even though it seems obvious
“Visit our South samora Branch”
“Call us on +263 782 XXX XXX”

8. 1 2
3
4
1. Benefit
2. Product (or Business)
3. Features
4. Call to Action

9. I am Tendekai P Tati
I work with a Branding Agency as a copywriter and a Ux writer
I also help freelance designers with copy for their clients.
I have learnt most of the stuff that I do online, but I do have a Diploma In
Marketing, Iand have worked for a few reputable ad agencies too.