Content marketing and inbound marketing depend on great content - especially written content. From solo professionals to enterprise level businesses, every company needs great content. Your words matter. Choose them wisely.

3. It has been said that the essence of
marketing is to get people with a need
to KNOW you, LIKE you, and TRUST
you.
Getting their attention so that they can
come to know you is the first and
foremost challenge for every business
owner.

4. It has been said that the essence of
marketing is to get people with a need
to KNOW you, LIKE you, and TRUST
you.
Getting their attention so that they can
come to know you is the first and
foremost challenge for every business
owner.

5. And that is where great content
comes to the rescue!

6. Whether your content is composed of
written words, spoken words, or words
portrayed through images or video, the
prize eventually goes to those who
manage to connect with and create a
relationship with their ideal customer.

7. And this happens primarily with
words.

9. You run a good company that provides
a good product or service. You have
customers who like your company and
buy your product.
But are you anything more than merely
a commodity to them? If they think
about you at all, is it just about the
product or service you sell them?

10. You run a good company that provides
a good product or service. You have
customers who like your company and
buy your product.
But are you anything more than merely
a commodity to them? If they think
about you at all, is it just about the
product or service you sell them?

11. Written content that is valuable in the
eyes of your customers and prospects
is vital to deepening and broadening
their relationship with your company.

12. Words that are targeted, substantial,
and relevant will help build those
relationships and add to their
experience with your firm.

13. Great content will take your
company to another level of
impact and significance in the
lives of your customers.

14. “By delivering content that is vital and relevant to
your target market, you will begin to take on an
important role in your customers’ lives. This
applies to your online, print, and in-person
communications. And this is the same role that
newspapers, magazines, TV, radio,
conferences, workshops, and Web sites have
played in the past.”
Joe Pulizzi and New Barrett, Get Content, Get Customers

15. “By delivering content that is vital and relevant to
your target market, you will begin to take on an
important role in your customers’ lives. This
applies to your online, print, and in-person
communications. And this is the same role that
newspapers, magazines, TV, radio,
conferences, workshops, and Web sites have
played in the past.”
Joe Pulizzi and New Barrett, Get Content, Get Customers

17. Written content can inform your
prospect or customer on what
action you want them to take
next…

19. The greatest form of words at work in your
business is in content that provides your
constituents with value.
Not the typical “sales-ey” stuff that’s been
produced since the beginning of
commerce, but content that informs,
educates, inspires, and even entertains
your customers.

20. The greatest form of words at work in your
business is in content that provides your
constituents with value.
Not the typical “sales-ey” stuff that’s been
produced since the beginning of
commerce, but content that informs,
educates, inspires, and even entertains
your customers.