Unlocking the Secrets ofLinkedIn
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At the Technology Innovation Conference, Justin Chugg helps users discover hidden secrets and tips in LinkedIn.
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Unlocking the Secrets ofLinkedIn
- 1. Unlocking the Secrets of LinkedIn
- 3. Lifetime Value (LTV)> 3x CAC
- 4. Lifetime Value (LTV)< 3x CAC
- 5. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Cold Calling E-mails
- 6. In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today it takes 9 attempts.
- 8. 1 in 1,000
- 9. 1 in 40
- 13. “Deciding what NOT to do is as important as deciding what to do.”
- 19. STEP 1: WHO IS MY TARGET?
- 20. • Neighbors • High School Friends • College Friends • Past/Current Coworkers • Family Members • Nonprofit Interests • 2nd Degree Connections • Common Hobbies
- 21. 25 FILTERS
- 22. WHY PREMIUM? • Who's Viewed Your Profile • Full Names (Justin Chugg vs Justin C) • InMails • Introductions • Premium Search Filters • More Saved Searches
- 32. &distance=0
- 33. &distance=6
- 37. • 1st Degree Connections • 2nd Degree Connections • Customer’s Neighbors • Neighborhood Contacts • Common Work History • Alumni IBM Shipping a 5mb Hard Drive in 1956
- 38. • 1st Degree Connections • 2nd Degree Connections • Customer’s Neighbors • Neighborhood Contacts • Common Work History • Alumni IBM Shipping a 5mb Hard Drive in 1956
- 40. STEP 2: TRACK YOUR PROSPECTS
- 47. Searchbug.com
- 48. arin.net
- 50. Company A Company B Employment Changes
- 51. Company A Company B ?
- 52. Company A Company B Company Y Company Z
- 55. Downdetector.com
- 56. • UCC Filings • Construction Projects • Business Licenses • Acquisitions • Mergers • Contract Expiration
- 57. • Saved Searches • Keep In Touch • Tracking Industry Terms • Track: Loopnet.com • Track: Indeed.com • Track: Linkedin.com/Pub/#ID# • Employment Changes • Downdetector.com
- 58. • Saved Searches • Keep In Touch • Tracking Industry Terms • Track: Loopnet.com • Track: Indeed.com • Track: Linkedin.com/Pub/#ID# • Employment Changes • Downdetector.com
- 59. STEP 3: GET AN APPOINTMENT
- 61. 1
- 62. 2
- 63. 3
- 64. 4
- 65. 5
- 66. 6
- 68. Rapportive
- 69. Email-Format.com
- 73. 1. Email body’s get response not subject lines 2. Focus on one idea per email 3. You have three seconds to convince them 4. First person not third person perspective 5. Use personalized content to demonstrate this is not SPAM 6. Prospects don’t care about you 7. What SPECIFIC problem do you solve? 8. Saving money is not a valid value proposition 9. CC someone 10.Follow up (60% will not respond to the initial email) 10 Rules of Email:
- 77. • Monday • Tuesday • Wednesday • Thursday • Friday
- 78. • Monday • Tuesday • Wednesday • Thursday • Friday
- 79. • Tuesday • Thursday 49% Difference
- 80. • 8:00 AM • 9:00 AM • 10:00 AM • 11:00 AM • 12:00 PM • 1:00 PM • 2:00 PM • 3:00 PM • 4:00 PM • 5:00 PM
- 81. • 8:00 AM • 9:00 AM • 10:00 AM • 11:00 AM • 12:00 PM • 1:00 PM • 2:00 PM • 3:00 PM • 4:00 PM • 5:00 PM • 6:00 PM
- 82. • 8:00 AM • 6:00 PM 164% Difference
- 83. • 45% Increase When Using LinkedIn • Thursday vs Tuesday 49% Increase • 6PM 164% Increase • Timing 305% Increase • Geography 213% Increase • Referral 200% Increase • Calendar vs schedule increase by 35% • Same area code 200% • Talk vs meet/call increases by 60%