Email is a black-hole of productivity. It sucks you in, but time passes and nothing gets done and no money gets made while you are in there. Understand why we are conditioned to spend time on email and how to break the habit, and up your cash flow. In this presentation you'll learn: - Why you have to actively cultivate your email habits - Real, tangible ways to begin culling your massive inbox - What to do instead of sending (or receiving) one more email Get weekly insights direct to your inbox by signing up at http://fieryfx.com/signup

1. CAN’T GET ANYTHING DONE?
Blame your email habits

2. POLL:
WHO TRACKS THEIR TIME?

3. EMAIL =?% OF YOUR DAY
2004 study of various
different occupations
revealed an average
of 23% of the working
day spent on email.

4. BUT, IS EMAIL
REALLY A PROBLEM?

5. IT’S
ADDICTING
We want to keep checking
it, because we don’t know
when something awesome
is going to show up
(variable-interval reinforcement)

6. ✦ 2006 STUDY
PERCEPTION:
participants said they check
their email, on average, once
an hour.
REALITY:
Researchers observed they
actually, they checked their
email every five minutes.
WE DON’T
REALIZE
IT’S A
PROBLEM

7. ✦ 2002 study revealed how
quickly we react to new
emails…WE TREAT
IT AS
URGENT
< 6 seconds
70%
< 2 minutes
15%
> 2 minutes
15%

8. ✦ 2004 study found
we task switch every
3 minutes
(on average)
WE CAN’T
FOCUS

9. ✦ It takes 64 seconds to
recover from switching
tasks
(1/3 of our time is spent
recovering from switching)
COST OF
TASK
SWITCHING

10. YEAH,
EMAIL’S A PROBLEM

11. SURPRISED?
PROBABLY NOT

12. HOW TO FIX IT

13. 2 3 4
65 7
1
TURN OFF
NOTIFICATIONS
Yes, all of them

14. 21 3 4
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2
SET
EXPECTATIONS

15. HOW YOU HANDLE
URGENT ISSUES

16. WHAT YOUR
BUSINESS
HOURS ARE

17. CREATE MORE
COMMUNICATION
CHANNELS IF
NEEDED

18. BE PROACTIVE
✦Turn on an auto-responder to start if necessary
✦Cover communication when onboarding new clients

19. 1 2 3 4
65 7
3
REMOVE YOUR
TASK LIST
FROM YOUR
EMAIL

20. TASKS GO INTO YOUR
TASK MANAGER
✦Forward them, use a Zap, assign to an admin,
setup a ticket system for update requests

21. EMAILS ARE
THEN REMOVED
FROM THE INBOX

22. 1 2 3 4
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4
NEW RULE:
INBOX IS ONLY
FOR ACTUALLY
UNREAD
EMAILS

23. ONE TOUCH
POLICY

24. NO EMAIL
FONDLING

25. 1 2 3 4
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5
GET THE
CRAP OUT

26. USE GOOGLE
PROMOTION TAB

27. DON’T ALLOW
NON-VALUE
EMAIL IN YOUR
INBOX

28. 1 2 3 4
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6
PRACTICE
AND CREATE
NEW HABITS

29. SET SPECIFIC
TIMES TO CHECK
YOUR EMAIL

30. WE TEACH PEOPLE
HOW TO COMMUNICATE
WITH US
✦ Answering email after hours = expectation that you
always are available via email (and that’s bad)
✦ Answering emails immediately = email is used for urgent
items and you’re expected to answer right away
✦ Lack of clearly set communication guidelines = people do
whatever they want

31. DON’T FILE EMAILS
✦Use search

32. USE TEMPLATES

33. SET TIME LIMITS

34. IS EMAIL THE RIGHT
CHANNEL?
✦In other words, pick up the phone

35. 1 2 3 4
65 7
7
EVALUATE
YOUR EMAIL
HOST & TOOLS

36. TOOLS THAT HELP
✦ Streak Chrome Extension – Streak.com
▪ Send Later, Snooze, Snippets, Read tracking, Mini-CRM
✦ Boomerang, Yesware, RightInbox
✦ Zapier – create tasks from emails, text notification for specific emails
✦ Inbox Pause – inboxpause.com
✦ Slack – to move team communication out of email
✦ Google Script for auto-unsubscriber
✦ Project managers: Asana, Trello, Producteev, BaseCamp, Podio, Teamwork
✦ Gmail Lab – Multiple Inboxes

37. BRANDY LAWSON
FieryFX.com
@FieryFX
facebook.com/FieryFX
Bonus material: fieryfx.com/fixyouremail
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