Presentation by Adfore Technologies at the MoneyTalks event in Otaniemi, Espoo on the 12.01.2012.

1. Markus Tallgren
Adfore Technologies Ltd.
Hyperlocal and realtime information at your hand,
– it’s the best mobile marketing channel ever.
Download our App Tässä.fi
after this presentation:
AppStore AndroidMarket Ovi Store
...and also check out: beta.tassa.fi
12.1.2012

2. Problem We Solve
• Users want relevant information and
advertisements based on their needs
and location (context)
 Adfore Technologies Ltd 12.1.2012

3. Typical Use Case
John is driving to Tampere after this Money Talks event.
• Check weather conditions
 reserve more time, call wife
• Check for traffic jams
 traffic jammed, go to grocery store
in Espoo, find one
• Find services along the route, check
opening hours and offers
 Grocery stores
 Service stations
 Fast food
Try to do the same with
Google or iPhone app(s)!
 Adfore Technologies Ltd 12.1.2012

4. Our Solution - On the Road
services, traffic information and road conditions along the route
–with one single search.
 Adfore Technologies Ltd 12.1.2012

5. Customise your own neighbourhood
Your needs, your places – we keep you up to date.
Espoo
 Adfore Technologies Ltd 12.1.2012

6. Competitive Advantage
• Context related searches (pat. pending)
• Real time information and advertising
• High user acceptance for marketing
• Automated B2B processes – cost efficiency and
excellent data quality
 Adfore Technologies Ltd 12.1.2012

7. Markets
• Market validation in Finland with brand name Tässä.fi
• Market opportunity:
”
The mobile advertising market is
growing with 43% growth rate.
 Adfore Technologies Ltd 12.1.2012

8. The Leading Context Aware Solution
Vision
• Adfore is the leading solution provider for local context aware
ubiquitous marketing channel
Mission
• We help companies to reach existing and potential customers
with new innovative context aware solution
• Our mission is to help the everyday life of people by providing
personal easy-to-use online services based on the needs of users
 Adfore Technologies Ltd 12.1.2012

9. Context is King in Mobile Business
”
Context will be a defining principle
of mobile business for the next decade,
especially advertising and marketing.
– www.gartner.com
 Adfore Technologies Ltd 12.1.2012