The Coming Avalanche of Wearable Mobile Apps

W12
Session

4/15/2015
2:00
PM

"The Coming Avalanche of
Wearable Mobile Apps"

Presented by:
Philip Lew
XBOSoft

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Philip Lew
XBOSoft
After working in various management and technical positions in software
development and product management, Philip Lew leads XBOSoft’s direction
and strategy as CEO. A speaker at numerous trade and academic conferences,
Phil has worked with hundreds of organizations to assess the quality of their
software, examine software quality processes, and set forth measurement plans
to improve software quality using systematic methods. His Ph.D. research in
software quality and usability resulted in several IEEE and ACM journal
publications and in various trade journals as well. Find out more about Philip at
xbosoft.com.

The$Coming$Mobile$Wearable$World$
$
How$will$it$aﬀect$‘our’$world?$
And$are$you$ready?$
Meet Your Instructor
•  Phil Lew
– Software developer
– Software product manager, BI product
– CEO, software qa services company
•  Relevant specialties
– Software quality in use / UX design and
evaluation
– Mobile testing and UX enthusiast
– Mobile wearable first adopter
2$©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$

Let’s$Meet$Each$Other$
•  Name$
•  Your$Company/Role$
•  InteresTng$Tdbit$or$fact$
•  Why$you’re$here$
– Take$a$nap$
– Your$boss$told$you$to$
– Other…$!$
©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$ 3$
Session Spirit and Expectations
•  I can’t read…
•  Slides for you as a take-away (many)
•  Slightly different than your handouts
– Always thinking of new examples and ideas,
you can write me and I’ll send these to you
•  Interactive
– Lots of exercises and chances to learn
– Lots of material
4$©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$$

“SeZng$ExpectaTons”$
•  Used$Tme$eﬃciently$and$covered$the$
material.$It$was$interacTve$too.$
•  Presenter$was$comfortable$and$engaging.$
Content$was$good.$
•  Very$interacTve$and$demanding,$commands$
great$aaenTon.$
•  Best$content.$Provided$great$brainstorming$
opportuniTes$and$gave$examples.$Great$
presenter.$
©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$$ 5$
“SeZng$ExpectaTons”$
•  Slides$too$low$where$people’s$heads$are.$Can’t$
see.$
•  It$was$too$hard$to$hear$what$was$said.$
•  Instructor$only$focused$on$people$in$front$
who’s$hands$were$up.$
•  Too$large$a$group.$
•  Slides$were$diﬀerent.$

HOW$MANY$OF$YOU$HAVE$A$
MOBILE$WEARABLE$DEVICE?$
YES$3%$
NO$97%$

WE$LIVE$INTO$OUR$EXPECTATIONS$
WE$THOUGHT$HE$WAS$WEIRD$

The$Perfect$Storm$
Sensors$
Big$Data$
AI$
Networks$
Storage$
CompuTng$
Power$
We$are$About$to$Enter$a$New$Age$
•  Mobile$wearable$devices$form$a$new$
generaTon$of$technology$that$knows$us$
beaer$than$our$friends.$$
•  The$most$important$element$of$mobile$user$
experience$and$customer$experience$is$fast$
becoming$―context.$$
•  Successful$applicaTons$will$incorporate$
context$to$add$value$users$hadn’t$considered$
while$being$sensiTve$to$their$privacy.$$

MobileApps$Are$and$Will$be$Dominant$
Revenue$Source$
Devices and
Apps and
Data
HOW$MANY$OF$YOUR$FRIENDS$KNOW$
HOW$FAR$YOU$WALKED$OR$WHAT$YOU$
ATE$TODAY$OR$SOME$OTHER$TIDBIT$OF$
INFO?$$
Poll$

ObjecTves$for$Today$
•  Develop$an$understanding$of$context$to$sTr$
thought$so$you$can$incorporate$into$your$
design$and$development.$$
•  Understand$the$contextual$elements$for$
future$generaTon$products$that$will$provide$
predicTve$and$anTcipatory$services.$
– Understand$how$NFC$technology$will$be$
driven$by$payments$
– Understand$the$potenTal$in$various$
verTcals$for$mobile$wearables$
Workshop/Session$Spirit$
•  InteracTve$
•  I$won’t$read$the$slides…$
•  Slides$for$you$as$a$takeJaway$(lots)$
– Maybe$they$won’t$be$the$same$as$in$handouts$
depending$on$Tming$
– I’m$always$updaTng$with$the$latest$content$
•  ParTcipate$and$Dive$In$
– Ask$quesTons$or$I$will$

Today’s$Agenda$
•  What$is$Mobile$UX$
•  Mobile$UX$and$Context$
•  Mobile$Smartphones$as$Hubs$and$
Aggregators$with$peripheral$Mobile$
Sensors$(wearables)$
•  Mobile$and$Big$Data$
•  Apps,$Technology$and$Issues$
WHAT$IS$MOBILE$UX?$

“Mobile” User Expectations
•  Subscription Business
Model
– Rent/share-don’t buy
– Pay as you go
•  Cloud and mobile
convergence
•  Behavior and expectations
have changed
•  The bar has risen
–  UX and satisfaction
intertwined
Mobile$and$Context$
King$and$Queen$
•  91%$of$American$adults$own$a$mobile$phone.$$
•  Over$60%$of$mobile$phones$sold$are$
smartphones.$
•  Mobile$device$web$access$is$predicted$to$
overtake$desktop$web$access$in$this$year.$$
•  48%$use$or$would$like$to$use$a$smartphone$to$
shop$while$inJstore$or$on$the$go.$$
•  90%$of$people$start$a$task$on$one$device,$then$
complete$it$on$another.$

Mobile$UX$–$Up$Up$and$Away$
•  UX$is$relaTve$to$user$expectaTons$$
– As$more$sites$deliver$beaer$mobile$UX$the$
bar$is$higher.$
– Mobile$users$no$longer$expect$a$lesser$
experience,$now$expect$an$equal$or$mobileJ
centric$experience.$$$
– Mobile$UX$is$no$longer$nice$to$have,$but$a$
criTcal$component$of$app$success.$
Mobile$now$means$more…$
•  Not$just$smart$
phones…$
•  How$many$of$you$have$
a$smart$watch?$
$

Basic Usability-UX Concepts
User$
Experience$
Usability$
Eﬀect$
Usability$
Design$
Mobile Usability Challenges
•  Limited attention – people often multi-tasking
•  User needs triggered by context
– Application needs to provide what they want
at the “right” time and in a form suitable for
current context.
•  Require access to personal data, obtained either
through web-based services or other devices-
tight integration
•  Small and hungry for power
•  Require sensitivity to the task at hand

Usability - Design Perspective
Beyond the Basics
•  Understandability
•  Learn-ability
•  Operability
•  Attractiveness
•  Navigation
•  Responsiveness-performance
25$
What$else$can$you$think$of?$
©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$
If the user cannot
figure it out in 30
seconds, they are
gone.
Eco-Integration
Social Connectedness
Source: ISO 25010
Usability-Effect
26$
Degree to which specified
users can achieve specified
goals with effectiveness,
efficiency and satisfaction in a
specified context of use.

Usability-Effect
Context and Specified
• User role
• Objective
• Task
• Environment
• Domain
• …
27$
specified$users$
specified$goals$
specified$context$of$use$
What$else$can$you$think$of?$
Who$are$your$users?$
What$are$their$goals?$
Source: ISO 25010
Usability-Effect
User Experience
•  Satisfaction: Degree to which
users are satisfied in a specified
context of use.
•  Likability (cognitive
satisfaction)
•  Pleasure (emotional
satisfaction)
•  Comfort (physical
satisfaction)
•  Trust
28$
Including many other
factors experienced
over time via other
integrated channels,
platforms and devices

User Experience and Trust
User experience is not just
about UI efficiency, it’s also
about trust and relationship.
Trust is the currency of the new economy
Sharing$Economy$and$Trust$
•  AirBnB$
•  TransportaTon$
– Sidecar$
– LyF$
– Uber$
“I trust Uber more than I do a Taxi.
I guess I’ve watched too many crime shows.”

UX$and$Trust$
•  The$UX$must$reﬂect$how$people$relate$to$the$
organizaTon.$$
– Users$are$inclined$toward$an$company$they$
can$trust.$
•  Following$usability$best$pracTces$will$ensure$
that$the$steps$are$intuiTve$and$opTmal$which$
creates$what$feelings$in$end$users?$
•  Do$your$customers/users$trust!you!and$your!
company’s!app?!
Apps$and$TrustJJUX$
What other methods can create trust or distrust?

Create$Trust$–$Ask$Permission$
•  Don’t$give$users$the$
creeps$
Create$Trust$–$Be$Understood$
•  Using$short$language$
they$can$understand$
rather$than$lawyer$
talk$

LIST$OUT$CHARACTERISTICS$OF$
TRUST$THAT$YOU$SHOULD$
INCORPORATE$INTO$YOUR$
PRODUCT$DESIGN$
Exercise$
MOBILE$UX$AND$THE$IMPORTANCE$
OF$CONTEXT$

What Users Did With Their Mobile
37$
http://marketingland.com/smartphone-activities-study-email-web-facebook-37954
Mobile Tasks
38$
Importance
of User
Context
For Mobile
Apps
From: A Diary Study of Mobile Information Needs, Sohn, Li, Griswold, Hollan

Context of the User
39$
From: A Diary Study of Mobile Information Needs, Sohn, Li, Griswold, Hollan
Mobile$as$a$Context$Funnel$
•  Importance$of$and$$
Use$of$Context$is$
Changing$
•  Context$aggregator$
– Social$media$
– Data$
– LocaTon$
– Sensors$

MOBILE$SMARTPHONES$AS$THE$
AGGREGATOR$HUB$
Technologies/Apps$Converge$
What$other$
sensors$can$you$
think$of?$

LIST$OUT$SENSORS$IN$ONE$PART$OF$
YOUR$LIFE$THAT$COULD$PROVIDE$
CONTEXTUAL$DATA$(HOME,$CAR,$
HEALTH,$CHILD,$ETC…)$
Exercise$
Source: ISO 25010
Usability-Effect
User Experience
•  Satisfaction: Degree to
which users are
satisfied in a specified
context of use.
•  Likability
(cognitive
satisfaction)
•  Pleasure
(emotional
satisfaction)
•  Comfort (physical
satisfaction)
•  Trust
44$
Over time via
integrated channels
and platforms
Convenience
Anticipation

Create$SaTsfacTon$
Ask$and$Listen$
•  Learn$about$
your$users$
•  Let$them$
know$you$
are$listening$
•  And$what$
you$want$to$
know…$
IntegraTon$"Convenience$
"Pleasure"SaTsfacTon$
FuncTonal$
InformaTon$
ECOSystem$
HUB$network$
app1$
app2$
app3$

CreaTng$SaTsfacTon$
All Dependent
on Context
PredicTve$and$AnTcipatory$UX$
•  UX$that$provides$the$funcTons$and$services$for$
unexpressed$needs$and$wants$of$your$users$
through$use$of$context$and$technology$$
•  Depending$on$the$circumstances$and$that$
customer’s$preferences,$use$their$desired$
communicaTon$channels$
•  Works$for$customers$who$want$this$
communicaTon$and$depends$on$the$service/
product$that$the$communicaTon$is$in$regards$to$
JJ$Context$

AnTcipaTon$
•  With$context$you$can$anTcipate/predict$what$
your$clients/customers$want.$
– Google$Now:$suggesTons$that$appear,$creepily,$
when$you$need$them.$
– Does$not$just$mean$selling$
UX in the future will be
dependent on providing
contextual anticipatory and
predictive services without
being creepy and without
destroying trust.
MOBILE$AND$BIG$DATA$

What’s$the$Big$Deal$About$$
Big$Data?$
•  What$is$criTcal$
about$all$this$
data?$
– Social$media$
– LocaTon$
• Sensors$
•  Timeliness$
•  Accuracy$
•  Reliability$
•  What$else?$
CONTEXT!
Where’s$the$Data$Coming$From$
What issues will be the biggest and hardest to solve?

Big$Data$Issues$
•  Privacy,$security$and$ownership$are$the$hard$issues.$
•  Line$between$helpful$advice$and$creepy$intrusive$
sales$techniques$
•  Amazon$recently$obtained$a$patent$for$shipping$
goods$to$customers$BEFORE$they$even$order$them$–$
based$purely$on$predicTve$big$data$analyTcs$
– AnTcipatory$Shopping$
•  What$if$you$predict$incorrectly$
– What$are$the$consequences?$
Big$Data$OpportuniTes$
•  ‘PredicTve’$means$not$just$revenues,$
but$can$have$giganTc$influence$in$
customer$service$and$saTsfacTon$$
–  Deliver$a$personalized$experience$
to$gain$new$customers$and$keep$
exisTng.$
–  PredicTve$analyTcs$for$
“AnTcipatory”$services.”$
•  ‘MarkeTng’$doesn’t$necessarily$mean$
an$upsell$or$an$offer.$$$
•  Knowing$enough$to$send$the$right$
usage$alert$at$the$right$Tme$could$
mean$the$difference$in$keeping$or$
losing$a$customer.$$$ Are you as good as Sam was?

Context$Exercise$
•  Let’s$model$Sam’s$context$
•  What$did$he$have$to$know,$or$what$helped$
him$to$provide$excellent$customer$service?$
•  How$could$he$get$that$context$today$and$from$
where?$
Context$Modeling$Exercise$
56$
Person$
LocaTon$
Time$

APPS,$TECHNOLOGY$AND$ISSUES$
$
AppleWatch$
•  AWatch$will$feature$NFC,$
allowing$your$wearable$to$
act$like$your$wallet.$$
•  The$Awatch—will$allow$
users$to$uTlize$“tapJtoJ
pay”$funcTonality$in$stores.$$
•  What$else?$

Google$Wear$
•  Extended$to$other$wearable$devices$
– Voice$command$funcTonality$
– Health$and$fitness$monitoring$$
•  Work$with$Android$handsets$and$
tablets$–$IntegraTon$
– Google$Android$Wear$API$$
•  Providing$noTficaTons$or$frontJend$UIs$
for$Android$deviceJbased$apps.$$
•  Voice$command$funcTons$through$the$
watch$to$trigger$acTons$on$the$other$
devices$J$integraTon$
Wearables$Exercise$
•  Divide$into$4$groups$(minimum)$
•  Each$group$analyze$one$of$the$following:$
–  Jawbone$UP$
–  Nike$fitness$band$
–  Misfit$Shine$
–  FitBit$
•  Examine$for:$
–  Context$used$for$(think$of$what$context$categories)$
–  Personas$
–  Pluses$and$minuses$

NFC$–$Near$Field$CommunicaTon$
•  Mobile$payments,$through$
NFC$protocol$combined$
with$Touch$ID$fingerprint$
sensor$and$tokenizaTon$
•  These$devices$will$also$
serve$as$a$playorm$for$
valueJadded$services$such$
as$administraTng$loyalty$
schemes,$giF$card$
issuance,$and$many$others.$
http://bgr.com/2014/09/08/iphone-6-and-iwatch-nfc-payments-security/
Initial retail deployments
will use NFC-ready point-
of-sale terminals
NFC$Tags$
•  NearJfield$communicaTon$(NFC)$tags$have$fieldJ
detecTon$mode$that$switches$on$the$accessory$when$
in$close$contact$with$an$NFC$phone$or$mobile$device.$$
– “wakes$up”$the$accessory,$making$for$much$easier$
and$intuiTve$pairing.$$
– Then$users$simply$tap$their$phones$to$the$
accessory$and$pairing$is$complete$(a$“tap$to$pair”$
connecTon).$$
•  Tags$can$also$be$put$into$a$nonJresponsive$mode,$
avoiding$a$bad$user$experience$when$the$baaery$is$
running$low.$$

Automobile$
•  Electric$cars$will$let$you$see$
the$charge$level$in$your$car$
via$mobile$app$$
•  If$you$forgot$where$you$
parked$it,$it$will$actually$
show$you$a$map$of$where$
you$leF$your$car$and$give$
direcTons$to$ﬁnd$it.$
•  Turn$oﬀ$your$car$remotely$if$
stolen$

Exercise$J$Sensors$and$Context$
Sensor$and$
InformaKon$
Provided$
Context$in$Use$ Beneﬁt$or$
Value$
Possible$
ImplementaKon$
Issues$
Travel$
•  Use$your$mobile$device$as$your$boarding$pass,$all$
the$way$from$checkingJin$with$one$tap$on$your$
watch$all$the$way$through$to$collecTng$your$bags.$
•  Unlock$their$hotel$room$doors$
–  Apple$Watch$will$let$you$checkJin$to$the$hotel$$
–  Unlock$your$hotel$room$door$by$waving$your$watch$in$
front$of$the$door$
•  City$Mapper$enables$you$to$get$mass$transit$
direcTons$and$it$will$also$remind$you$to$get$oﬀ$at$
the$right$stop.$$

Fitness$
•  Fitness$apps$like$Nike$and$Strava,$you$
run$on$the$same$course,$and$compare$
Tmes$with$friends.$
•  UltraJlightweight,$ﬂexible$and$
disposable$skin$patches,$combined$
with$NFC$biosensors$for$ﬁtness$
monitoring$criTcal$to$evaluaTng,$and$
improving,$athleTc$performance$
–  Heart$rate$
–  Temperature,$hydraTon,$sweat,$blood$
sugar,$lacTc$acid,$electrolytes$and$other$
biomarkers.$
–  In$REAL$TIME$
Health$
•  Disposable$skin$patches,$like$ordinary$adhesive$
bandages,$with$NFC$biosensors$will$simplify$diagnosTcs$
(temperature,$blood$sugar$for$diabetes$monitoring,$
and$drug$delivery).$$
•  Obtaining$sensor$informaTon$is$as$easy$as$sTcking$on$a$
smart$skin$patch,$then$reading/sending$it$with/to$your$
NFC$device$or$smartphone.$
•  Wearable$sensors$can$also$be$used$for$monitoring$
environmental$condiTons$such$as$UV$exposure,$and$
physiological$condiTons$such$as$sweat$and$skin$
moisture$levels$which$can$send$informaTon$directly$to$
your$smartphone.$
What other skin/body sensors
are possible/useful?

A$Day$in$the$Life$
Understand$Progressive$UX$
For$Design,$Develop$and$Test$
•  Development$and$QA$$will$
part$of$design$much$earlier$
•  Mobile$devices$and$
wearables$will$integrate$into$
every$part$of$our$lives$(and$
others)$unless$you$want$to$
be$leF$behind.$
•  These$devices$will$funnel$
informaTon$through$our$
mobile$phone$apps.$©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$ 70$
Mobile$ Agile$

Our$Task$
•  Mobile$ApplicaTons$must$be$
#Contextually$Integrated$across$data,$
social,$and$other$devices$
•  Our$soFware$must$be$more$connected,$
predicTve$and$anTcipatory$
•  Not$only$#MobileResponsive,$but$
#ContextAware$and$#ContextResponsive$
WHO$HERE$HAS$EVER$RUN$OUT$OF$
GAS?$
Poll$

Mobile$as$the$Contextual$Data$Hub$
What$other$
sensors$can$you$
think$of?$
Coming$to$your$neighborhood$soon…$
Mobile$3.0$
•  Ginormous$Data$"$sensors$give$it$to$us$
•  Cloud$stores$it$for$us$
•  Mobile$gives$us$access$to$it$
•  SophisTcated$algorithms$to$process$and$
extract$informaTon$and$knowledge$from$
the$data$
– 3rd$party$analysis$modules$in$the$cloud$

What$will$be$criTcal$factors$of$$
Mobile$UX$Wearable$success?$
SaTsfacTon$
•  ApplicaTon$and$EcoJintegraTon$
•  Social$connecTon$
•  AnTcipaTon$without$creepiness$
– Knowledge$from$data$
– Data$integraTon$from$many$sources$
•  Trust$and$security$
– Sharing$
– Ownership$
– Permission$ ©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$ 75$
What$ExpectaTons$Do$You$Have$
That$Will$Create$the$Future?$

Thanks$
QuesTons$and$Answers
Please fill out an evaluation form
and drop it in the collection basket
located at the back of the room.
Philip Lew
@philiplew
philip.lew@xbosoft.com
Some resources: http://www.xbosoft.com/knowledge_center/
www.xbosoft.com

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