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YPN May 2014 - Generational Insights.ppt
1. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Copyright
2013
Are You Saying What THEY Think?
Vets
Boomers
Gen
X
Gen
Y
ADVERSITY
WW
II
and
the
Great
Depression
Post
WWII
Prosperity
Divorce
Layoffs
Economy
9-‐11
Scandal
ATTITUDE
The
Greatest
GeneraIon
The
Good
Life
We
Can
Save
the
World
Where
did
the
resources
go?
TECHNOLOGY
Digital
Immigrants
Digital
Immigrants
One
more
change
to
adapt
to
Digital
NaIves
LIKES
Respect
Responsibility
Freedom
Flexibility
DISLIKES
Waste
Technology
Laziness
Aging
Red
Tape
Hype
Anything
slow
NegaIvity
2. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Copyright
2013
Are You Saying What THEY Think?
Vets
Boomers
Gen
X
Gen
Y
CORE
VALUES
Respect
Conformity
Discipline
OpImism
Involvement
Success
SkepIcism
Fun
Informality
Reinforcement
Confidence
Social
PHILOSPHY
Loyalty
Workaholics
Self-‐reliance
Possibility
ACTIVISM
Donate
Fight
for
a
cause
IdenIfy
the
cause
of
the
issues
Change
the
world
CHANGE
Slow
Necessary
Deal,
Adapt,
Move
on
You
took
FB
away??
3. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Vets: The Stoics
Copyright
2013
VETS
1922-‐1945
• Private, silent, no sharing of inner
thoughts
• Pay your dues, respect authority
• Integrity matters: you can trust my
word
• Formality matters: thank you’s, dress,
organizational and family structures
• Don’t part with stuff or memories
4. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
The Boomers: The Good Life
Copyright
2013
BOOMERS
1946-‐1964
• Prosperity and entrepreneurialism
• Workaholics: success is important
• Body language and outward status
• Teamwork: less command and
control style of the Vets
• Mavericks: ‘challenge the system’
• Inclusion through understood
performance standards
5. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Gen X: Many Firsts
Copyright
2013
GEN
X
1965-‐1980
• Divorce, layoffs, caution
• Parents struggled with work-life
balance
• Latch-key kids and high responsibility
• Impatient
• Creative and entrepreneurial
• Involved with their kids’ lives
• Highly relational
6. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Gen-Y: Can Do Anything
Copyright
2013
GEN
Y
1981-‐2000
• Autonomy
• Positive feedback and reinforcement
• Diversity
• Technology is lifestyle
• Greatest need: frequent, positive
feedback in real time
• Want to be spoken to as peer
7. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
THANK
YOU
Curt Hammond | Chief Listening Officer
@PearlStreetInc | curt@pearlstreet.ca | 519.580.9725
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