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From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Copyright	
  2013	
  
Are You Saying What THEY Think?
Vets	
   Boomers	
   Gen	
  X	
   Gen	
  Y	
  
ADVERSITY	
   WW	
  II	
  and	
  the	
  
Great	
  
Depression	
  
Post	
  WWII	
  
Prosperity	
  
Divorce	
  
Layoffs	
  
Economy	
  	
  
9-­‐11	
  
Scandal	
  
ATTITUDE	
   The	
  Greatest	
  
GeneraIon	
  
The	
  Good	
  Life	
   We	
  Can	
  Save	
  
the	
  World	
  
Where	
  did	
  the	
  
resources	
  go?	
  
TECHNOLOGY	
   Digital	
  
Immigrants	
  
Digital	
  
Immigrants	
  
One	
  more	
  
change	
  to	
  
adapt	
  to	
  
Digital	
  NaIves	
  
LIKES	
   Respect	
   Responsibility	
   Freedom	
   Flexibility	
  
DISLIKES	
   Waste	
  
Technology	
  
Laziness	
  
Aging	
  
Red	
  Tape	
  
Hype	
  
Anything	
  slow	
  
NegaIvity	
  
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Copyright	
  2013	
  
Are You Saying What THEY Think?
Vets	
   Boomers	
   Gen	
  X	
   Gen	
  Y	
  
CORE	
  VALUES	
   Respect	
  
Conformity	
  
Discipline	
  
OpImism	
  
Involvement	
  
Success	
  
SkepIcism	
  
Fun	
  
Informality	
  
Reinforcement	
  
Confidence	
  
Social	
  
PHILOSPHY	
   Loyalty	
   Workaholics	
   Self-­‐reliance	
   Possibility	
  
ACTIVISM	
   Donate	
   Fight	
  for	
  a	
  
cause	
  
IdenIfy	
  the	
  
cause	
  of	
  the	
  
issues	
  
Change	
  the	
  
world	
  
CHANGE	
   Slow	
   Necessary	
   Deal,	
  Adapt,	
  
Move	
  on	
  
You	
  took	
  FB	
  
away??	
  
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Vets: The Stoics
Copyright	
  2013	
  
VETS	
  
1922-­‐1945	
  
•  Private, silent, no sharing of inner
thoughts
•  Pay your dues, respect authority
•  Integrity matters: you can trust my
word
•  Formality matters: thank you’s, dress,
organizational and family structures
•  Don’t part with stuff or memories
	
  
	
  
	
  
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
The Boomers: The Good Life
Copyright	
  2013	
  
BOOMERS	
  
1946-­‐1964	
  
•  Prosperity and entrepreneurialism
•  Workaholics: success is important
•  Body language and outward status
•  Teamwork: less command and
control style of the Vets
•  Mavericks: ‘challenge the system’
•  Inclusion through understood
performance standards
	
  
	
  
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Gen X: Many Firsts
Copyright	
  2013	
  
GEN	
  X	
  
1965-­‐1980	
  
•  Divorce, layoffs, caution
•  Parents struggled with work-life
balance
•  Latch-key kids and high responsibility
•  Impatient
•  Creative and entrepreneurial
•  Involved with their kids’ lives
•  Highly relational	
  
	
  
	
  
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Gen-Y: Can Do Anything
Copyright	
  2013	
  
GEN	
  Y	
  
1981-­‐2000	
  
•  Autonomy
•  Positive feedback and reinforcement
•  Diversity
•  Technology is lifestyle
•  Greatest need: frequent, positive
feedback in real time
•  Want to be spoken to as peer
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
THANK	
  YOU	
  
Curt Hammond | Chief Listening Officer
@PearlStreetInc | curt@pearlstreet.ca | 519.580.9725
Find this presentation and other goodies at slideshare.net/TeamPearlStreet

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YPN May 2014 - Generational Insights.ppt

  • 1. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca Copyright  2013   Are You Saying What THEY Think? Vets   Boomers   Gen  X   Gen  Y   ADVERSITY   WW  II  and  the   Great   Depression   Post  WWII   Prosperity   Divorce   Layoffs   Economy     9-­‐11   Scandal   ATTITUDE   The  Greatest   GeneraIon   The  Good  Life   We  Can  Save   the  World   Where  did  the   resources  go?   TECHNOLOGY   Digital   Immigrants   Digital   Immigrants   One  more   change  to   adapt  to   Digital  NaIves   LIKES   Respect   Responsibility   Freedom   Flexibility   DISLIKES   Waste   Technology   Laziness   Aging   Red  Tape   Hype   Anything  slow   NegaIvity  
  • 2. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca Copyright  2013   Are You Saying What THEY Think? Vets   Boomers   Gen  X   Gen  Y   CORE  VALUES   Respect   Conformity   Discipline   OpImism   Involvement   Success   SkepIcism   Fun   Informality   Reinforcement   Confidence   Social   PHILOSPHY   Loyalty   Workaholics   Self-­‐reliance   Possibility   ACTIVISM   Donate   Fight  for  a   cause   IdenIfy  the   cause  of  the   issues   Change  the   world   CHANGE   Slow   Necessary   Deal,  Adapt,   Move  on   You  took  FB   away??  
  • 3. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca Vets: The Stoics Copyright  2013   VETS   1922-­‐1945   •  Private, silent, no sharing of inner thoughts •  Pay your dues, respect authority •  Integrity matters: you can trust my word •  Formality matters: thank you’s, dress, organizational and family structures •  Don’t part with stuff or memories      
  • 4. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca The Boomers: The Good Life Copyright  2013   BOOMERS   1946-­‐1964   •  Prosperity and entrepreneurialism •  Workaholics: success is important •  Body language and outward status •  Teamwork: less command and control style of the Vets •  Mavericks: ‘challenge the system’ •  Inclusion through understood performance standards    
  • 5. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca Gen X: Many Firsts Copyright  2013   GEN  X   1965-­‐1980   •  Divorce, layoffs, caution •  Parents struggled with work-life balance •  Latch-key kids and high responsibility •  Impatient •  Creative and entrepreneurial •  Involved with their kids’ lives •  Highly relational      
  • 6. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca Gen-Y: Can Do Anything Copyright  2013   GEN  Y   1981-­‐2000   •  Autonomy •  Positive feedback and reinforcement •  Diversity •  Technology is lifestyle •  Greatest need: frequent, positive feedback in real time •  Want to be spoken to as peer
  • 7. From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca THANK  YOU   Curt Hammond | Chief Listening Officer @PearlStreetInc | curt@pearlstreet.ca | 519.580.9725 Find this presentation and other goodies at slideshare.net/TeamPearlStreet