Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Brown t individualpresentation1
1. DIVERSITY AND
COMMUNICATION IN
SWEDEN
Tanya Brown 9/8/2012 1
2. DOING BUSINESS IN SWEDEN
Agreements on Time and Place
• Book and confirm appointment in advance
• “The Swedes are a planning nation, moreover they are
“long-termers”.”
• Their schedules are booked 3-5 weeks in advance
• “Abruptly changing the time and place would be a
mistake”
• In Sweden you do not have to send her/him reminders
• Swedes believe in promptness
9/8/2012 2
3. EGALITARIANISM
“Egalitarianism is the most
dominant social value in Sweden.
Consensus and compromise are
ingrained into the business and
social life. When doing business in
Sweden you will notice the lack out
outward signs of hierarchy and
status present in many other
countries.”
9/8/2012 3
4. PREPARATIONS FOR THE NEGOTIATIONS
Meeting & Greeting Etiquette
Sweden the handshake is done swiftly and firmly
All correspondence with colleagues should be businesslike.
There is only one non-business subject that you can refer to it is
weather. An example is “Dear Jan! Greetings from rainy London!”
Prepare a well thought -out agenda for the meeting and send in
advance to the Swedes
Women and men are commonly treated as equals in this country
become familiar with the hierarchy and understand that you may
be meeting with individuals who are in the lower level of
management
Many Swedes speak and understand English, it is not necessary
to have your business cards translated to Swedish
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5. VALUES OF NEGOTIATIONS
Details and numbers are crucial, and must be clearly defined
and detailed.
Presentations should include visuals.
The content should be short and to the point.
“Sincerity, Seriousness, Dependability
… rather than friendliness and compliments. Generally, Swedes
get right down to business with little or no small talk .”
9/8/2012 5
Book and confirm the appointment well in advance. Swedes are a planning nation. That means that their agendas are likely to be booked 3-5 weeks in advance. Changing the time or place of the meeting would be a mistake. You would run the risk that the Swede simply has no other appointments available in a future. This is veryimportant in Sweden and should not be taken too lightly. Once the appointment is set with a Swede you do not have to send reminders, even if you have set the appointment two months in advance. Promptness is very important it is crucial that you arrive on time. This nationality also relies on following the arranged beginning and end times of a meeting.
a belief in human equality especially with respect to social, political, and economic affairs . a social philosophy advocating the removal of inequalities among people
When doing business in Sweden the handshake is done swiftly and firmly. Among men and women it is a lot gentler . A man should wait until a woman puts her hand out first. Remove gloves before shaking hands.Swedes like to establish informal relationships. When doing business in Sweden, address the person by his/her first name. All correspondence with Swedish colleagues should be businesslike, with few references to personal matters i.e. Family . There is just one non-business subject that you can refer to – weather. An example of that can be “Dear Jan! Greetings from rainy London!” Spend time on preparing a well-structured agenda for the meeting and send it in advance. It will help them to prepare for your visit and focus on the issues that you indicate as important for negotiations. Women and men are in general treated as equals in this country. Expect decision-makers to be of either gender . It will be helpful for you to become acquainted with the hierarchy and understand that even if you are meeting with individuals who are in the bottom level of management, they may be key in communicating the decision making process. They may very well have the instruction to make a decision. Many Swedes speak and understand English, so it is not necessary to have your business cards translated into Swedish.
Having all the facts and figures is a crucial part of the negotiation, Swedes are very detail oriented and one mistake could make them think of you as immature and not well prepared.
