Learn the fundamentals of marketing any business on social media. This presentation is based on tried and true marketing principles that have been developed over years of real-world experience. The goal of this presentation is to provide practical advice that is applicable to any professional or business looking to grow their business on social media. There's no magic formula or "growth hacking" found here. The point of this presentation is to give you the real information needed to grow your digital presence on social media. This is done by applying traditional marketing principles with new school social media platforms. If you like this presentation and would like more information, or have it presented in more depth, reach out to Taylor Cacciola of Namra Consulting Group.

1. PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

3. PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

4. understanding SOCIAL media marketing
ZIG ZIGGLER
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

5. understanding social media MARKETING
SETH GODEN
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

6. PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

7. >2 billion
active users
Who are we really
looking for?
Do everything you can
to make them love you
Know Thy Audience
...not, I think I know thy audience
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

8. People paying
attention to
your content
The amount of
value you provide
your audience
The Attention Equation
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

9. What are they
interested in? How
can you help them?
Put yourself and
your content out
there!
Make Content to:
Educate, Inform,
Entertain.
Know Thy Audience
...and bring them value!
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

10. Here's what we have so far...
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

11. CONTENT CREATION
&
PROPER IMPLEMENTATION
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

12. WOW!
...try shooting for three
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

13. WOW!
...demographics matter
Are there any niche platforms (Zillow)?
How do people find you and competitors?
Why is this?
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

14. DOCUMENTING VS CREATING
DOCUMENT
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

15. ...many different forms
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

16. Stock photos
High-end
Something in between
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

17. Selfie-video
Videography
Something in between
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

18. Reviews
Services
General info
Ads
...the art of making information look appealing
Infographics
Digital Banners
Flyers
Charts
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

21. OHH!
...pairing data with practicality
Note:
Add a little bit of body text
Why are they following?
How long can I keep up my desired level of content
How's the feedback?
How's the engagement?
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

22. Facebook!
...pairing data with practicality
What to look for:
Add a little bit of body text
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

23. Facebook!
...pairing data with practicality
What to look for:
Add a little bit of body text
Best posts engage
That effects reach
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

25. Facebook!
...timing is key
Add a little bit of body text
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

26. Instagram!
What to look for:
Add a little bit of body text
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM
...timing is key

27. Facebook!
...experiment
Add a little bit of body text
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

28. Facebook!
...explore features!
Add a little bit of body text
Try New Things!
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

29. Instagram!
...use page features
Growth Tips!
Add a little bit of body text
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

33. AHAA!
...never one and done
Re-purposing content
Plan Ahead vs. Think Ahead
Add a little bit of body text
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM

45. taylor@namraconsulting.com
fb.com/namraconsulting
namraconsulting.com
401-255-2220
PRESENTED BY:
TAYLOR CACCIOLA
OF NAMRA CONSULTING GROUP
NAMRACONSULTING.COM