A creative copywriter with years of experience, excellent English and Spanish is looking for a job. Check out my portfolio - maybe I'm the one to fit your company in a best way!

1. HELLO!
I AM TATIANA,
A CREATIVE COPYWRITER
LOOKING FOR A NEW GREATER JOB.
CHECK OUT MY BEST CASES SO FAR.
EVERY CASE HAS A DESCRIPTION OF MY PART OF
WORK DONE FOR EACH PROJECT.
HOPE YOU ENJOY IT!

2. PAULIGCHALLENGE
Launching the new premium coffee line
Paulig Presidentti:
The Big Idea + SMM support + different
promo mechanics for three locations
(MEGA mall, business centers, instore).
Presenting to the headquarters.
MY SOLUTION
Complex multilevel promo for the
ultimate consumer (both online and
offline) that combines functional benefits
of the Paulig coffee and it’s emotional
story: the simplicity of making coffee +
the charm of each moment of a lifetime.
PERSONAL INPUT
LAUNCHING STRATEGY / CREATIVE IDEA / KEY VISUAL /
TREE DIMENSIONAL BTL PROMO /
DETAILED MECHANICS / SMM ACTIVITIES /
PROMO MATERIALS VISUAL CONCEPT / FINAL TEXTS

3. By chance or by coincidence “a shot” means
“an instant photographic snapshot“ and “a cup of coffee
drunk in one gulp” at the same time.
By chance or by coincidence every time you smell the
aroma of Paulig coffee, it’s a special moment of
happiness, that you want to impress – in a photo
maybe? Taking and sharing photos is a powerful current
trend.
Usually happy moments rush by like shooting stars. But
imagine a place where all moments of happiness come
to standstill just to extend your pleasure. That place
does exist – it’s a “World of impressions” café – come
open it with a cup of natural Paulig Presidentti coffee!
&
MY CONCEPT
IDEA
KV
PAULIG

4. - Pop-up cafe
- Degustation
- Instagram voting
- Professional barista training
“Feel and impress magic moments” -
interactive exhibition dedicated both to
Paulig coffee and to the Instagram way of
taking photographs. Election of the best
picture that receives a prize – a trip to
Helsinki, the capital of contemporary
photographic art.
RESULT
plan overfulfilment
in degustation –152%
in amount of contacts – 220%
PAULIG
- Photo contest announce
- First phase of the photo contest
- Special photo blogger action
SMM
MY ACTIVATION PART: MEGA
PROMO
FORM
CAFE OF
IMPRESSIONS

5. PAULIG
- POS materials
- Promo stand
- Degustation
- Consultation
- Gift for purchase
“Do you believe that natural coffee Paulig
Presidentti can be made as easy as the
snap of the photo camera?” - at our promo
stand you can learn that at first hand.
Promoter turns to the consumer and offers a
cup of natural coffee in exchange for a curt
answer – absolutely irresistible!
RESULT
8 trading networks, 87 POS
57 880 cups
11,9% response
MY ACTIVATION PART: INSTORE
PROMO
STAND

6. - Degustation
- Facebook activation with material gifts
- SMM buzz
Special promo stands placed in A-class
business centers. Anyone could receive a
cup of hot & natural coffee Paulig Presidentti
– but only after “liking” the brand via
Facebook. Customers get a paper Paulig
coaster, so they can take a photo with it and
their colleagues in the office to gain special
Paulig Presidentti coffee set.
RESULT
6 360 degustations
3 000 prizes
2,7% - growth of the marketing share
SMMSMM
- Back to online
- Viral office fun entertainment
- Sending to main contest page
MY ACTIVATION PART: BUISINESS CENTRES
PAULIG
PROMO
GIFTS

7. FINAL TEXT EXAMPLE
FLYER
PAULIG

8. BALLANTINE’SPERSONAL INPUT
FACEBOOK GROUP CREATIVE CONCEPT / SMM STRATEGY / WEEKLY & DAILY POSTING
CHALLENGE
To turn official Ballantine’s group on
Facebook into a media with actual content
highly relevant to TA’s interests respecting
the new alcohol advertising law.
MY CONCEPT
The new “WORK & ROCK” daily journal for
successful young men, who work hard all
day long but in the night rock even harder
and have a personal motto to STAY TRUE
in any case.

9. BALLANTINE’S
MY ACTIVATION PART
- Rebranding concept for the “STAY TRUE”
Ballantines group: new avatar, cover and
post design became more flat and stylish.
- Introducing a new hashtag #staytrue to use
in multiple social networks.
- Contests and competitions every 2 weeks
with real WORK & ROCK prizes.
- Photos from thematic parties.
- Exclusive interviews with opinion leaders.
And off cause 8 exciting rubrics + a new cool
post twice a day = 16 original posts per week.
TRUE10k
FAST GROWING
GROUP
REAL TA MEMBERS
ON&ONGROUP WORKS
AND ROCKS ON

10. BALLANTINE’S
FINAL TEXT EXAMPLE
POSTING

11. BALLANTINE’S
FINAL TEXT EXAMPLE
POSTING

12. CHALLENGE
Development of the branded terminal and
the special software for collecting the CRM
data base.
MY CONCEPT
Providing the communication between
target audience and the terminal via simple
call to action – “FREE DRINK”. Receiving
information about the audience through the
Facebook integration draws you from
online to real world bar.
BALLANTINE’S TERMINAL
PERSONAL INPUT
PROMO MECHANICS / SMM LINK / CTA

13. MY ACTIVATION PART
ONLINE TO OFFLINE MECHANICS
REGISTRATION
IN TERMINAL VIA FACEBOOK
ACCOUNT
APPLY
YOUR ADMISSION CARD
(RFID MARK)
TO THE TERMINAL
APPLY
THE QR-CODE THAT YOU’VE
RECEIVED IN ADVANCE WITH
YOUR SMARTPHONE
TAKE A
CHECK
TERMINAL AUTOMATICLY
DOWNLOADS YOUR FACEBOOK
ACCOUNT AND PRINTS A CHECK
REICIEVE
YOUR FREE SHOT OF
BALLANTINE’S AT THE
BAR IN EXGANGE FOR
THE PRINTED CHECK
1
2
BALLANTINE’S TERMINAL
LIKE!30
TERMINALS
IN DIFFERENT
LOCATIONS
WORK IN
PROGRESS

14. BURNCAMPAIGNS I WAS INVOLVED IN
2012 2013 2014
burn DJ label is
launching, making a
series of own events.
burn makes a lot of
events: festivals,
promos, corporates.
burn starts a new policy of
mass community integration to
create one of it’s own.
BURN DJ
FIRST INHOUSE EVENT
All-Russian promo on the newburn.ru area,
ON AIR voting via DFM radio station & MTV
RUSSIA, twelve-thousandth concert:
PAUL VAN DYKE
SELF RUN
TRADE PROMO
Promo-packs in furtherance of sales
Appeal to take part in key activities
BURN CITY
SOUND CAMPAIGN
Relevant communities
integration
(DJs & electronic musicians)
EVENTS / 360
INTEGRATION
- Sensation
- Pirate station
- Trancemission
- The Tiesto show
on the Red Square
INHOUSE
Sales team motivation program
INHOUSE BURN DJ
EVENTS
- Dash Berlin
- Knife party
(Pendulum)
- Etc.

15. BURN
PERSONAL INPUT
Total support of the brand in creative resolutions for
long term strategy, additional point promos and all text
content of any form and size for many occasions (that
often had to be written immediately).
- Scenarios
- Instructions
- CTA
- Promo speeches
- Promo clothes
concepts
- Press releases
- Creative POSM ideas &
content
- Posters, flyers
- Site content
- Etc.
>20
BURN
EVENTS
100К
SMM
CONTACTS
>71k
QUALITY
CONTACT
3
YEARS OF
BURN

16. BURN INHOUSE
FINAL TEXT EXAMPLE
MOTIVATIONAL PROGRAM IDEA

17. BURN EVENTS
FINAL TEXT EXAMPLE
PROMO SPEECH
PROMO FORM

18. FINAL TEXT EXAMPLE
POSM
PROMO STAND
PROMO FORM
BURN PROMO

19. FINAL TEXT EXAMPLE
PRESENTATION INFOGRAPHICS (IDEA)
MARKETING CLUTTER RESEARCH
BURN COMMUNITY

20. BURN NCP
CONCEPT / MECHANICS / PRIZE POOL
CHALLENGE
Creative support for burn NCP 2012 that went
in cooperation with David Guetta
IDEA
With burn you can become a DJ as great as
David Guetta himself
ACTIVATION
To make a three-way mechanics: guaranteed
prizes for minimal purchase, ball auction for
middle rewards, creative competition for the
Dream prize – a super audio system that
would make your music sound professional
57к
PARTICIPANTS
158к
CODES ACTIVTED

21. WINSTON XS
PERSONAL INPUT
VISUAL CONCEPT / PRESS RELEASES / FAST PRODUCTION
CHALLENGE
PR support for series of parties marching one by one all
over the country as a tribute to brand new Winston XS
Micro cigarettes according to the recent tobacco
advertising law.
MY SOLUTION
Total visual integration of Winston XS Micro brand design
in any announce material. In a mater of content brand is
mentioned strictly as described in the law, though in
narrative some metaphoric parallels may appear.
300EVENTS
35RUSSIAN
CITIES
6MONTHES
NONSTOP
700kCONTACTS

22. WINSTON XS
FINAL TEXT EXAMPLE
The copy was mostly realized as flyers but a few were printed
in some magazines, popular among TA, like «Afisha».

23. AEROFLOT
PERSONAL INPUT
PROMO PAGE CONCEPT / BANNER IDEA / CTA
CHALLENGE
A banner and a promo site for transcontinental Moscow stopover flights combined by one creative
idea: Aeroflot is an official carrier of Manchester United football team.
MY CONCEPT
Aeroflot transfers from Europe to Asia through Moscow can de as smooth and clear as passes
between MU stars: Ryan Giggs, Rio Ferdinand and Robin Van Persie.

25. ROLLTON NCP
CHALLENGE
To elaborate all creative support for the long term national
consumer promo 2013 with a specific target audience.
MY CONCEPT
Selecting mechanics, prize fund and the Dream Prize with a
high relevance to the TA’s flavors - all driven by simple and
powerful call to action.
ACTIVATION
«Register pack codes – accumulate balls – choose prizes.
Any code can win one of the 7 four-wheel trophy!»
During 5 months of NCP activity was only increasing.
7%
SALES
GROWTH
PARTICIPANTS ADRESS
BASE
CODES
ACTIVATED
90k 700k CRM
PERSONAL INPUT
GENERAL & DETAILED MECHANICS / SITE CONCEPT / CTA

26. COCA-COLA
CHALLENGE
Creative support for the NCP 2012 + mechanics.
Collaborating with international Coca-Cola command
(4 agencies + HQ in Atlanta)
MY CONCEPT
Football match puts everything in it’s place during 90 minutes.
So does Coca-cola, drawing 90 prizes every 1,5 hour!
ACTIVATION
Accumulative mechanics for the prize pool (collection glasses,
balls with exclusive autographs, football table games, etc.) and
drawing for the super prize – a chance to watch any football
match you’d like with your friend right on the stadium!
90PRIZES IN
90 MINUTES 1 500 000PROMO CODES
ACTIVATED
PERSONAL INPUT
CREATIVE CONCEPT / DETAILED MECHANICS / PRIZE POOL

27. BESEDA
CHALLENGE
To elaborate the nation wide low budget promo.
MY CONCEPT
Combined mechanics =
money on the phone as guaranteed reward +
creative competition for the dream prize.
ACTIVATION
An idea that unites two mechanics: web-&-sms
algorithm “online victory – money on your phone” (as
the first level prizes) and creative competition for the
main prize that went totally online.
450k
PARTISIPANTS
5 845 760CODES ACTIVATED
PERSONAL INPUT
NCP / MECHANICS / PRISES

28. GOOD FOOD
CHALLENGE
Elaborating new SMM strategy with healthy lifestyle
message. Keeping posts pop and interesting for the
feminine target audience of the most popular Russian
social network.
MY CONCEPT
To visualize the amount of «healthy» information, so all the
data appears neat, brief and clear. Visual identity in each
post make it recognizable in a mass of news.
ACTIVATION
Each post was turned into infographics or redrawn in
recognizable manner.
+15k
VK GROUP
SUSCRIBERS6MONTHES
PERSONAL INPUT
SMM CONCEPT / CORE RUBRICS / DAILY POSTING
3POSTS
A DAY

29. GOOD FOODFINAL COPY EXAMPLE
POST

30. GOOD FOODFINAL COPY EXAMPLE
POST

31. SIBIRSKAYA
KORONA
CHALLENGE
To fulfill current posting plan supporting a unique patriotic
brand + to elaborate an interactive activation, that would
interact people all over the huge country.
MY CONCEPT
Creation of a virtual map of Russia where anyone can
place a location he (or she) is proud for and to launch a
voting competition between them so everyone would like
to take part in it and to promote the home landmark.
+5k
NEW PARTICIPANTS
3MONTHES
PERSONAL INPUT
DAILY POSTING / NATION WIDE INTERACTIVE CONCEPT
THANKSOF PATRIOTIC AUDIENSE

32. SIBIRSKAYA KORONA
ACTIVATION
ONLINE VOTING

33. SIBIRSKAYA
KORONA
FINAL TEXT EXAMPLE
POSTING

34. SIBIRSKAYA
KORONA
FINAL TEXT EXAMPLE
POSTING

35. RUSSKY
IPOTECHNY
BANK
PERSONAL INPUT
FACEBOOK SMM STRATEGY / DAILY POSTING
CHALLENGE
To elaborate topics for weekly posting plan both vivid
and interesting while keeping a banking tone of voice.
MY ACTIVATION
Creating 8 topics that are still the core of brand’s SMM.
+300PARTICIPANTS
ON&ONTOPICS ARE STILL IN USE

36. RIB BANK
FINAL TEXT EXAMPLE
POSTING

37. RIB BANK
FINAL TEXT EXAMPLE
POSTING

38. CORPORATEPERSONAL INPUT
CREATIVE CONCEPT / CTA / PROMO FLYER
FACEBOOK SMM STRATEGY / POSTING
CHALLENGE
A digital department rebranding
for presentation tour to Cannes Lions 2013
MY SOLUTION
As the geek mem was very popular then, I decided to
play with it and to create an «anti-geek» image for
digital (reed «computer addicted») agency. Instead of
stooping, shy and owlish young men we presented
ourselves as new generation geeks, cool, beefy and
covered with tattoos. Each tattoo has a unique meaning
(that is a deep Russian tendency) in a world of digital
advertising. It underlined our digital expertise as well as
hipster symbols, cool infographics and sophisticated
slogan «I KNOW DIGITAL».

39. CORPORATEFINAL TEXT EXAMPLE
PROMO FLYER TEXT
PROMO FLYER MAP OF «CANNES LIONS EYES PARTY»
BY SKLG AGENCY

40. CORPORATEFINAL TEXT EXAMPLE
SMM POST
PROMO FLYER PAGE

41. AVONPERSONAL INPUT
IDEA / CTA / PR CAMPAIN
CHALLENGE
To promote the core lipstick segment
via TTL and loud PR campaign
MY CONCEPT
Girls love to experiment with their image almost as much as assess other
girls’ look. And Avon always lets them do what they want on a higher lever!
UNREALEASED

42. ACTIVATION
- Creating the promo site that attracts
target audience with sharp fashion services.
- Launching a photo challenge, that any girl
who bought an Avon lipstick can take part in.
- Voting for the best image created with a great diversity of Avon
lipstick shades.
Dream Prize – a shopping trip to one of the fashion capitals of
Europe where you can totally update your wardrobe!

43. PR ACTIVATION
We choose 5 well known women images and
offer contemporary Russian artists to repaint them
with the Avon lipstick – for example, using unique
Natalie Irish technique called “lip prints”. When the
art works are ready, we rent some of the gallery space
and invite press for more publicity.

44. CLIENTS & BRANDS
A POOL OF BRANDS I HAVE BEEN WORKING WITH - BUT NOT THE FINAL AMOUNT
Etc.

45. THANK YOU
FOR YOUR ATTENTION
HOPE TO MEET
YOU IN PERSON SOON
7 915 319 55 75
BARBARISES@GMAIL.COM