1 Assignment 2: Door and Window Lock Assessment Assignment 2: Door and Window Lock Assessment Your Name School of Computer and Information Sciences, University of the Cumberlands ISOL634 Physical Security Dr. Name of the Instructor Current Date Table of Contents Types of Door Locks Found (Note: This H1 required) 3 Door Type 1 (Note: At least one type H2 required) 3 Door Type n 3 Types of Window Locks Found (Note: This H1 required) 3 Window Type 1 (Note: At least one type H2 required) 3 Window Type 2 n 3 Conclusion (Note: This H1 required) 3 Door Lock Improvement 1 (Note: This H2 required) 3 Door Lock Improvement n 3 Window Lock Improvement 1 (Note: This H2 required) 4 Window Lock Improvement n 4 References (Note: This H1 required) 5 Your paper starts here with the first paragraph indented. Start by writing a brief description of your approach to completing the assignment. (Note: Each Heading should have at least 2 properly formatted paragraphs and each paragraph should have at least 3 properly formatted sentences. Also, please delete all the notes before submitting)Types of Door Locks Found (Note: This H1 required) Start typing here.Door Type 1 (Note: At least one type H2 required) Start typing here.Door Type n Start typing hereTypes of Window Locks Found (Note: This H1 required) Start typing here.Window Type 1 (Note: At least one type H2 required) Start typing here.Window Type 2 n Start typing hereConclusion (Note: This H1 required) Start typing here.Door Lock Improvement 1 (Note: This H2 required) Start typing hereDoor Lock Improvement n Start typing here.Window Lock Improvement 1 (Note: This H2 required) Start typing hereWindow Lock Improvement n Start typing here References (Note: This H1 required) There are no sources in the current document. 1 Assignment 2 : Door and Window Lock Assessment Assignment 2 : Door and Window Lock A ssessment Your Name School of Computer and Information Sciences , University of the Cumberlands ISOL63 4 Physical Security Dr. Name of the Instructor Current Date 1 Assignment 2: Door and Window Lock Assessment Assignment 2: Door and Window Lock Assessment Your Name School of Computer and Information Sciences, University of the Cumberlands ISOL634 Physical Security Dr. Name of the Instructor Current Date Running Head: NIKE AIR FORCE NIKE AIR FORCE Nike Air Force Giulia Seabra Southern States University week 8 How to measure performance Products from Nike Air Force and, to be specific, shoes have made digital marketing successful for this company. The victory is mainly from Facebook and Instagram because these two social media platforms have more followers than other platforms, especially in the United States. It is so unfortunate that these two platforms do not integrate with Google Analytics that aid in tracking Ad content performance. I have created a workaround through the following steps to follow the version of the ...

1. 1
Assignment 2: Door and Window Lock Assessment
Assignment 2: Door and Window Lock Assessment
Your Name
School of Computer and Information Sciences, University of the
Cumberlands
ISOL634 Physical Security
Dr. Name of the Instructor
Current Date
Table of Contents
Types of Door Locks Found (Note: This H1 required) 3
Door Type 1 (Note: At least one type H2 required) 3
Door Type n 3
Types of Window Locks Found (Note: This H1 required) 3
Window Type 1 (Note: At least one type H2 required) 3
Window Type 2 n 3
Conclusion (Note: This H1 required) 3
Door Lock Improvement 1 (Note: This H2 required) 3
Door Lock Improvement n 3
Window Lock Improvement 1 (Note: This H2 required) 4
Window Lock Improvement n 4
References (Note: This H1 required) 5
Your paper starts here with the first paragraph indented. Start
by writing a brief description of your approach to completing

2. the assignment. (Note: Each Heading should have at least 2
properly formatted paragraphs and each paragraph should have
at least 3 properly formatted sentences. Also, please delete all
the notes before submitting)Types of Door Locks Found (Note:
This H1 required)
Start typing here.Door Type 1 (Note: At least one type H2
required)
Start typing here.Door Type n
Start typing hereTypes of Window Locks Found (Note: This H1
required)
Start typing here.Window Type 1 (Note: At least one type H2
required)
Start typing here.Window Type 2 n
Start typing hereConclusion (Note: This H1 required)
Start typing here.Door Lock Improvement 1 (Note: This H2
required)
Start typing hereDoor Lock Improvement n
Start typing here.Window Lock Improvement 1 (Note: This
H2 required)
Start typing hereWindow Lock Improvement n
Start typing here
References (Note: This H1 required)
There are no sources in the current document.
1
Assignment
2
:
Door and Window Lock Assessment

3. Assignment
2
:
Door and Window Lock
A
ssessment
Your Name
School of Computer
and Information Sciences
, University of the Cumberlands
ISOL63
4
Physical Security
Dr.
Name of the Instructor
Current Date
1
Assignment 2: Door and Window Lock Assessment

4. Assignment 2: Door and Window Lock Assessment
Your Name
School of Computer and Information Sciences, University of the
Cumberlands
ISOL634 Physical Security
Dr. Name of the Instructor
Current Date
Running Head: NIKE AIR FORCE
NIKE AIR FORCE
Nike Air Force
Giulia Seabra
Southern States University
week 8
How to measure performance

5. Products from Nike Air Force and, to be specific, shoes
have made digital marketing successful for this company. The
victory is mainly from Facebook and Instagram because these
two social media platforms have more followers than other
platforms, especially in the United States. It is so unfortunate
that these two platforms do not integrate with Google Analytics
that aid in tracking Ad content performance. I have created a
workaround through the following steps to follow the version of
the products I posted on these two platforms. I have created a
business page and a business account on Facebook and
Instagram to help me navigate the ads manager section, which is
part of the business manager. I have then created an ad set and
ad to allow me to edit any content on my previous ad, and it is
where I am also able to track the trend of my products by
entering my URL tracking information. Doing this has helped
me to be able to view reports and comments from my viewers
(Northcott et al., 2021)
I have been doing this daily, and I can tell that my ads
through digital marketing are doing well. Although the patterns
are sometimes affected by competition from other companies,
no day has ended without a positive comment, and others even
make orders online after viewing the ad. The pattern curve is
positive and encouraging for the company to innovate current
products or even manufacture new ones. In my ads, I posted
shoes for teenagers, kids, sports shoes, and the elderly. All ads
have been performing, and I would not want to replace either of
them. I want to add more posts on other social media platforms
and track their performance to compare them with Facebook and
Instagram. I am also able to keep track of my sales from those
clients who love online shopping. My ads have been performing
well in the United States since citizens are great followers of
Facebook and Instagram. The other reason Nike products are
performing is that most teenagers love skateboarding and
another form of sports, and this makes them prefer Nike shoes
since they are comfortable, light, and fit for all weather
conditions. Nike shoes are fashionable, and citizens in the

6. United States are updated with current fashion as they are great
users of the internet, which keeps them updated. Those who
love sports, especially athletes, prefer shoes made by Nike
because they act as reflectors at night and therefore they can
easily be noticed when they are exercising. The elderly also
prefer these shoes as they are light; they have laces to adjust to,
leaving a breathing allowance. All these have made the
company perform well (Kim, Cha & Kim, 2016).
References
Northcott, C., Curtis, R., Bogomolova, S., Olds, T.,
Vandelanotte, C., Plotnikoff, R., & Maher, C. (2021).
Evaluating the effectiveness of a physical activity social media
advertising campaign using Facebook, Facebook Messenger,
and Instagram. Translational Behavioral Medicine, 11(3), 870-
881.
Kim, H., Cha, M., & Kim, W. (2016, November). Targeted Ads
Experiment on Instagram. In International Conference on
Social Informatics (pp. 297-306). Springer, Cham.
Running Head: AD CONTENT
AD CONTENT

7. Ad Content
Giulia Seabra
Southern States University
08/21/21
Introduction
Nike Air force 1 is a company best known for manufacturing
various kinds and designs of shoes that are easily available in
the market. They manufacture shoes for women, men, teenagers,
and even kids. In this discussion, we will look at the various
shoes advertised on different social media platforms that best
suit the target. We will choose a picture from the internet and
clearly describe using emotional words that can be attractive to
the target market, which will be posted on a suitable social
media platform for the target customers.
An example of the shoe above is one of the best made by Nike,
and I would give it an emotional word "Your Comfort." The
shoe is a boot kind of shoe mostly liked by teenagers. They
normally look so smart and fit in all kinds of clothes that match
them. Since teens are somehow playful and careless, the design
of the shoes is best for them as it is tough for all kinds of
weather because they are raised and mostly during rainy seasons
when it is muddy for those living in the rural areas. The shoe

8. also has a strong rubber sole for the best comfort of all time;
the product also has strong races that can last for long and
ensure once the teen put them on and tie, they stack well and
are comfortable in their legs. The picture is suitable for
Instagram and Linkedin.
“Your source of relaxing” the above shoe is suitable for
those people who love sports such as football, skateboarding,
etc. The shoe is comfortable and gives one a relaxing feeling
because it has superior cushions on the inside. It also provides
stability and flexibility in motion. For those involved in
athletics and are likely to be doing their practice at night, the
shoe has nighttime reflectivity. It can also be adjusted using
shoelaces for breathability purposes. The photo can be posted
on either Facebook or Instagram.
"Your Comfort and Relaxer," the kind of shoes made by
Nike, are the best for kids' best design; their soles are flat for
their comfort. The shoes also are very attractive to the eyes of
the kid through the picture of the cartoon on them that makes
them attracted to wear them and also while they are in a market
where they have displayed children are likely to spot them and
ask for them from their parents. They can be posted on
Facebook so that parents can see or bill boards. Since kids have
no access to social media, they see them in advertisements on
billboards located on highways.
"Your Addictive" These rubbers kind of shoes are the best
design by Nike Company made by Nike. Once the elderly wear
them, they don't feel like removing them. The shoes are
comfortable because they a flat and with a very good size sole.
Rubbers are also light for their legs, so they can wear them for
the longest time as they wish, there are also other elderly who
go jogging to keep fit, and the shoes are best for that. The best
advertisement for these shoes can be made in magazines and

9. newspapers.
Conclusion
In conclusion, due to the achievements attained by the
company, other companies should try and emulate what Nike is
doing for them to acquire large market shares, which in turn
lead to an increase in profit margins. I would also recommend
the company engage in several portfolios of investments that are
in line with their manufacturing industries. Doing this will
ensure that if one portfolio is not making profits, the other is
making big sales. They can use the BCG matrix to ensure they
have cash cows, dogs, stars, and problem children to ensure
they have along strategic marketing plan that will make them
even more successful.
Giulia Seabra
Southern States University
Assignment 1
07/23

10. In the apparel industry the product I will choose is Nike Air
Force Ones.
DEFINE CUSTOMER

11. The perfect customer for these specific shoes are not gender
specific nor age specific. Not only is it not specified by gender
or age, these shoes are worn by both; work at home and out of
home workers with a variety of genres of employment.
The job titles of the customers vary just as much. Celebrities,
teachers, salesmen and even the unemployed wear these shoes.
The income status of the consumer differs partially because the
base price for the shoes is between 80-90 dollars. They have so
many color ways and designs that vary in price and they have
even released limited edition shoes of the Air Force Ones the go
for hundreds of dollars.
The education levels vary because of the age range of the
consumer. From toddler to adults, they all wear them.
They are sold both online and in stores such as the Nike store to
third party shoe stores like Champs, Footlocker, and even
sporting goods stores. You will find these shoes just about
anywhere.
CHOOSING YOUR TARGETS
Using Instagram to advertise would probably be the best option.
Everyone that aligns perfectly with the demographic of
consumers either uses instagram or knows someone who does.
Whether or not there are competitors hasn’t negatively affected
the sales for the company. The shoes have notoriety. Everyone
knows about NIKE and the Air Force Ones are their most
revered and well known product.
With the right pictures, Instagram is the best option for

12. advertising. Not only with ads but with posts including the right
hashtags could exponentially continue to increase revenue for
the product. It perfectly aligns with the intended traffic of the
site and is completely related to the business and the brand.
MARKETING CAMPAIGN
Marketing Campaign
Institution Affiliation
Date
Nike Company is an American sportswear company whose
headquarters are in Oregon. The company was founded in 1964
as Blue Ribbons Sports and officially became Nike in 1971.
Nike Inc. is a multi-international company with retails and
product distributors in countries all over the world. Nike Inc.
ensures the use of innovations to provide various products and

13. experiences to its athletes and customers. It is the largest world
supplier of athletic shoes, apparel and a major manufacturer of
sports equipment. Nike markets its products under its brand and
includes Nike Golf, Nike blazer, Nike gold, Nike Jordan, Air
Max, Nike Dunk and Airforce 1. The company also operates its
retail stored under the name Nike town. The company sponsors
athletes worldwide with the trademark "Just do it "and the
swoosh logo.
Nike uses geographic segmentation for marketing its products.
The advertising used in one nation, region, city or population
may differ from the other. Nike aims to meet the requirements
of all groups to maximize their customer base, generate more
income and profits. Demographic segmentation: Nike has a wide
range of products that are appealing to different age groups.
Nike ensures tit provided products that satisfy the needs of all
age groups. Their products target customers range from teens to
young adults and also include older adults. Their target market
age group ranges from 15 to 55 years.
Marketing Strategies
Product
Market penetration. The Nike air force is designed to cater for
the needs of consumers globally. The product is available in
different stores and distributors in different countries. The
shoes also have customized features that are offered to their
client ( Salazar, Mills, and Veríssimo, 2019).
Nike marketing strategies use selling ideas before selling
products strategy. This strategy entails reaching the emotions of
its clients and customers.
Price
The prices of the products vary from one product to another.
Nike air force pricing uses a competitive pricing approach to
keep their product's price stable. Nike also uses cost-based and
value-based pricing to ensure a high-quality product at an
accessible price.
Place
The Nike Company has stores and distributors in over 170

14. countries. Also, through e-commerce and retailers, it allows the
shoes and products to be distributed worldwide.
Promotion
The brand uses electronic media and athletes as brand
ambassadors. Through the social media platform, it allows
access to a larger audience. The print advertisements for
marketing purposes. The media, both print and broadcast, as
well as social media, are all important. They usually use a
sportsperson or an athlete to promote their goods in
advertisements. They also use commercials and celebrity
billboards to attract targeted clients' attention. They also
participate in a variety of sponsorships for events and social
activities to promote their brand.
Marketing Campaign
Storytelling
The campaigns build meaningful stories and taglines. By
building meaningful stories, Nike can create a loyal fan base.
Through emotional branding, Nike can influence and evoke the
feelings of the consumers. This ensures that the products have a
meaningful message to the consumers. The narrative entails the
story of a hero who overcomes hardships and fights to become a
winner. The trademark 'Just do it' denotes the story and the
ability of the hero to fight and win despite the hardships.
The stories are motivational and encourage the consumers to
achieve their goals and also be successful. The stories are often
inspirational and evoke the consumer's feelings; hence the
consumer creates a meaningful relationship with the products
and the brand (Nayak, 2017)
The stories are not only informative but also push a customer
and client into taking action.
The campaign utilizes professional athletes.
The campaign often relates to current events and reflects the
company’s mission, vision and social values.
Nike Airforce campaign will be a campaign to celebrate the
nurse's doctor and health practitioners who are at the frontline
in ensuring better health for the community and the people. The

15. campaign aims at celebrating the health practitioners as the
providers of health care in society and the community.
The marketing campaign will use a video commercial on
YouTube and Facebook, and the campaign will include doctors,
nurses, physicians and other health care providers. The video
will mention that the money from the Nike air force campaign
will be used for charity and the protection and care tools for the
medical staff in the community.
The marketing campaign will work as people tend to support
and buy products from the brand that make donations and are
also socially responsive. YouTube and Facebook will be used as
the major social media and digital platform as it has more views
and allows the reaching to both local and international
audience.
Evaluating Nike’s Digital Strategies
Nikes social media usage
Facebook, Instagram, Twitter, YouTube, Pinterest, Linked In,
Nike Alps has over 300 profiles across all digital platforms.
Strengths
Facebook
Nike has a large following on Facebook with about 2.2 Billion
followers
Instagram
Instagram has a total of 165 Million followers
The total number of followers is about 1 billion followers
across its different Instagram pages.
They are many posts that contain the trademark and tagline
#JustDoIt
Different policies for different lines.
Weaknesses
Twitter
Nike has 8 million followers on Twitter, and the brand needs to
utilize Twitter as Twitter is growing and becoming more
popular.
YouTube 1.25 million followers
Nike has 15 YouTube channels and has the least amount of

16. interaction.
Digital strategy evaluation
Nike is consistent across all digital platforms.
The use of hashtags enables to drive the campaign and reach a
larger audience.
The use of professional athletes as brand ambassadors allows
the brand to reach a large audience accords different platforms.
Brand indicators such as the Nike Reinforce 1.
Threats
Competitiveness from other brands.
Campaign Goals
The campaign aims at achieving the short term and long term
goals of the company.
The campaign aims at inspiring and motivating its consumers to
achieve and take actions that expand human potential.
Increase sales and profit; through the campaign, the company
will reach a larger audience, hence increasing sales and
generating more profit.
The goals should align with the vision and mission of the
company.
Budget
Nike Airforce
Budget
Actual
Market Research
$6000
$4000
Video advertising
$7000
$ 10000
Social media advertising
$50000
$60000
Brand related expenses ( Nike airforce )

17. $100,000
$80,000
Marketing and sales employees
$ 9000
$10000
References
Nayak, T. (2017). " Just Do It"@ Ad Campaign: The Case of
Nike Inc. Globsyn Management Journal, 11.
Orosová, S. Social Media Marketing Strategies of Nike in
Different Parts of the World-Dubai, Hong Kong and New York.
Salazar, G., Mills, M., & Veríssimo, D. (2019). Qualitative
impact evaluation of a social marketing campaign for
conservation. Conservation Biology, 33(3), 634-644.
Running Head: MARKETING
MARKETING

18. Marketing
Institution Affiliation
Date
1. The standard information that the company requires is to
know is available growth opportunities in the current market. It
is essential to know the target market and what they expect from
the company. The marketing research analysis must find out
what their competitors are offering. The marketing department
needs this information so that they can develop a product that is
differentiated from that of their competitors, and ensure that
they meet the customers' expectations. The information will also
ensure they develop a product that is unique and affordable for
their consumers (Wright & Ashill, 2018).
Marketing information also reduces the risks associated
with problems that companies encounter when launching or
introducing a new product in the market. Marketing information
can be obtained by reading competitors' websites and
monitoring their progress in the development of new products.
Market research analysts can also conduct face-to-face
interviews with customers in the market. They can also issue
questionnaires to current and new customers to fill so that they
know their views on the current product. Surveys can also be
conducted online through emails, mobile phones, and web-form
surveys. Information can also be collected from government and
non-governmental agencies that provide information on current
trends in the market.
2. To ensure that customers get easy access when they search
your product, it is vital to integrate keywords and phrases into

19. your product's name. The keywords and phrases used should be
appealing and attractive to customers and make them want to
view in detail what your product entails including your location.
To do this, you should put yourself in customers' shoes and
have a variety of keywords. It is crucial to consider competition
and ensure no company has a product name similar to yours so
that you can stand out in the market.
My product of choice is Nike Air Force which is a product
loved by those in the sports industry, and also other ordinary
people due to its comfort. The best market tools would be
advertising on billboards through videos so that the target
audience can see. Online advertising is also an important tool
because many people have now shifted to purchasing products
online (Rahbar & Wahid, 2011). Advertising can also be done
on television and radios to ensure those that have no internet
access can see the product and know its worth. Through
advertising, we will capture the attention of those customers
who love such kinds of products.
References
Rahbar, E., & Wahid, N. A. (2011). Investigation of green
marketing tools' effect on consumers' purchase
behavior. Business strategy series.
Wright, M., & Ashill, N. (2018). A contingency model of
marketing information. European Journal of Marketing.

20. MARKETING CAMPAIGN
Marketing Campaign
Giulia Seabra
Southern States University
07/08/21
Nike Company is an American sportswear company whose
headquarters are in Oregon. The company was founded in 1964
as Blue Ribbons Sports and officially became Nike in 1971.
Nike Inc. is a multi-international company with retails and
product distributors in countries all over the world. Nike Inc.
ensures the use of innovations to provide various products and
experiences to its athletes and customers. It is the largest world
supplier of athletic shoes, apparel and a major manufacturer of
sports equipment. Nike markets its products under its brand and
includes Nike Golf, Nike blazer, Nike gold, Nike Jordan, Air
Max, Nike Dunk and Airforce 1. The company also operates its
retail stored under the name Nike town. The company sponsors
athletes worldwide with the trademark "Just do it "and the
swoosh logo.
Nike uses geographic segmentation for marketing its products.

21. The advertising used in one nation, region, city or population
may differ from the other. Nike aims to meet the requirements
of all groups to maximize their customer base, generate more
income and profits. Demographic segmentation: Nike has a wide
range of products that are appealing to different age groups.
Nike ensures tit provided products that satisfy the needs of all
age groups. Their products target customers range from teens to
young adults and also include older adults. Their target market
age group ranges from 15 to 55 years.
Marketing Strategies
Product
Market penetration. The Nike air force is designed to cater for
the needs of consumers globally. The product is available in
different stores and distributors in different countries. The
shoes also have customized features that are offered to their
client ( Salazar, Mills, and Veríssimo, 2019).
Nike marketing strategies use selling ideas before selling
products strategy. This strategy entails reaching the emotions of
its clients and customers.
Price
The prices of the products vary from one product to another.
Nike air force pricing uses a competitive pricing approach to
keep their product's price stable. Nike also uses cost-based and
value-based pricing to ensure a high-quality product at an
accessible price.
Place
The Nike Company has stores and distributors in over 170
countries. Also, through e-commerce and retailers, it allows the
shoes and products to be distributed worldwide.
Promotion
The brand uses electronic media and athletes as brand
ambassadors. Through the social media platform, it allows
access to a larger audience. The print advertisements for
marketing purposes. The media, both print and broadcast, as
well as social media, are all important. They usually use a
sportsperson or an athlete to promote their goods in

22. advertisements. They also use commercials and celebrity
billboards to attract targeted clients' attention. They also
participate in a variety of sponsorships for events and social
activities to promote their brand.
Marketing Campaign
Storytelling
The campaigns build meaningful stories and taglines. By
building meaningful stories, Nike can create a loyal fan base.
Through emotional branding, Nike can influence and evoke the
feelings of the consumers. This ensures that the products have a
meaningful message to the consumers. The narrative entails the
story of a hero who overcomes hardships and fights to become a
winner. The trademark 'Just do it' denotes the story and the
ability of the hero to fight and win despite the hardships.
The stories are motivational and encourage the consumers to
achieve their goals and also be successful. The stories are often
inspirational and evoke the consumer's feelings; hence the
consumer creates a meaningful relationship with the products
and the brand (Nayak, 2017)
The stories are not only informative but also push a customer
and client into taking action.
The campaign utilizes professional athletes.
The campaign often relates to current events and reflects the
company’s mission, vision and social values.
Nike Airforce campaign will be a campaign to celebrate the
nurse's doctor and health practitioners who are at the frontline
in ensuring better health for the community and the people. The
campaign aims at celebrating the health practitioners as the
providers of health care in society and the community.
The marketing campaign will use a video commercial on
YouTube and Facebook, and the campaign will include doctors,
nurses, physicians and other health care providers. The video
will mention that the money from the Nike air force campaign
will be used for charity and the protection and care tools for the
medical staff in the community.
The marketing campaign will work as people tend to support

23. and buy products from the brand that make donations and are
also socially responsive. YouTube and Facebook will be used as
the major social media and digital platform as it has more views
and allows the reaching to both local and international
audience.
Evaluating Nike’s Digital Strategies
Nikes social media usage
Facebook, Instagram, Twitter, YouTube, Pinterest, Linked In,
Nike Alps has over 300 profiles across all digital platforms.
Strengths
Facebook
Nike has a large following on Facebook with about 2.2 Billion
followers
Instagram
Instagram has a total of 165 Million followers
The total number of followers is about 1 billion followers
across its different Instagram pages.
They are many posts that contain the trademark and tagline
#JustDoIt
Different policies for different lines.
Weaknesses
Twitter
Nike has 8 million followers on Twitter, and the brand needs to
utilize Twitter as Twitter is growing and becoming more
popular.
YouTube 1.25 million followers
Nike has 15 YouTube channels and has the least amount of
interaction.
Digital strategy evaluation
Nike is consistent across all digital platforms.
The use of hashtags enables to drive the campaign and reach a
larger audience.
The use of professional athletes as brand ambassadors allows
the brand to reach a large audience accords different platforms.
Brand indicators such as the Nike Reinforce 1.
Threats

24. Competitiveness from other brands.
Campaign Goals
The campaign aims at achieving the short term and long term
goals of the company.
The campaign aims at inspiring and motivating its consumers to
achieve and take actions that expand human potential.
Increase sales and profit; through the campaign, the company
will reach a larger audience, hence increasing sales and
generating more profit.
The goals should align with the vision and mission of the
company.
Budget
Nike Airforce
Budget
Actual
Market Research
$6000
$4000
Video advertising
$7000
$ 10000
Social media advertising
$50000
$60000
Brand related expenses ( Nike airforce )
$100,000
$80,000
Marketing and sales employees
$ 9000
$10000

25. References
Nayak, T. (2017). " Just Do It"@ Ad Campaign: The Case of
Nike Inc. Globsyn Management Journal, 11.
Orosová, S. Social Media Marketing Strategies of Nike in
Different Parts of the World-Dubai, Hong Kong and New York.
Salazar, G., Mills, M., & Veríssimo, D. (2019). Qualitative
impact evaluation of a social marketing campaign for
conservation. Conservation Biology, 33(3), 634-644.